About Wistia
Wistia is a video hosting and marketing platform for businesses, founded in 2006 and based in Cambridge, Massachusetts. Unlike YouTube, it is built specifically for companies that use video on their own websites for marketing, sales and support.
Key features:
Customizable player: brand colors, controls and no ads or recommendations of other companies' videos.
Lead generation: email capture forms and calls to action inside videos.
Video analytics: heatmaps showing which parts of a video each viewer watched.
Marketing integrations with HubSpot, Marketo, Salesforce and other tools.
Webinars and live streaming.
Video SEO: structured data and transcripts that help videos appear in search results.
When Wistia is detected on a website, the site embeds videos hosted on Wistia, typically product demos, explainer videos and customer stories on B2B and SaaS websites.
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