Advertising

Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, services or ideas. It includes the name of a product or service and how that product or service could benefit the customer, to persuade potential customers to purchase or to consume that particular brand.

Different types of advertising include:

1. Print Advertising: Print advertising is one of the oldest types of advertising. It encompasses magazines, newspapers, brochures, posters and more.

2. Broadcast Advertising: Broadcast advertising includes radio, television, and internet. They are usually designed to reach a large number of audiences.

3. Outdoor Advertising: Outdoor advertising reaches its viewers as they are outside their homes. The most popular example of outdoor advertising is billboards.

4. Digital Advertising: With the advent of the technological era, digital advertising has taken a leap. It includes banners, pop-ups, and search engine optimization among others.

5. Mobile Advertising: Mobile advertising is a subset of digital marketing. With the increase in the number of mobile users, the worth of mobile advertising has increased manifold.

Advertising plays a crucial role in the competitive business world. It is an essential aspect of marketing strategies and contributes to promoting products and services to a large audience.

Hypestat recognises 152 technologies in this category

Market Leaders

Advertising

Google AdSense DoubleClick Ad Exchange (AdX) DoubleClick for Publishers (DFP) Google Publisher Tag Linkedin Ads AdRoll Criteo Amazon Advertising Google Ads AppNexus Microsoft Advertising Taboola Rubicon Project Ezoic PubMatic Outbrain Teads Media.net WordAds Prebid OpenX Sonobi VigLink Twitter Ads Smart Ad Server Pinterest Ads Mediavine Dealer Spike MGID Simpli.fi Sizmek theTradeDesk Integral Ad Science TrafficStars ExoClick Refersion JuicyAds Yandex.Direct Adform AdThrive Reddit Ads AdRiver Nativo FreakOut Sovrn Ad Lightning Zanox LiveIntent Chitika Index Exchange Marfeel BuySellAds PurpleAds AdOcean 33Across Broadstreet TripleLift Hashtag Labs Rakuten Advertising Sharethrough STN Video AD EBiS Project Wonderful ID5 DoubleClick Campaign Manager (DCM) Adverticum Carbon Ads Sublime Admixer Verizon Media Anetwork Adzerk Advert Stream DoubleClick Floodlight snigel AdEngine Sortable SpotX i-mobile GumGum Optimise Dianomi VDX.tv Basis Technologies Solve Media Vidazoo FirstImpression.io Adcash Yieldlab Podsights PubGuru Primis DoubleVerify LKQD Affiliate B District M Kevel AdScale Header Bidding Ai Tapad The Arena Group Automatad Amobee AcuityAds AnyClip Geniee Yahoo Advertising EthicalAds Nextdoor Ads AdInfinity Getintent Adalyser Snap Pixel Adloox Audiohook Fusion Ads Unruly OpenWeb Adnegah MadAdsMedia SabaVision Aniview Ad Server Veoxa MainAd LiveRamp DPM DTScout TVSquared Epom Cluep Admo.tv RevJet Beeswax BittAds Captch Me LinkSmart Open AdStream Titan Advally Facebook Ads Tatari AdBridg Infolinks Klickly ADFOX SHE Media Zeus Technology Yektanet AdRecover Wazimo Container Media Group Internet Brands VerticalScope Assertive Yield