Advertising

Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, services or ideas. It includes the name of a product or service and how that product or service could benefit the customer, to persuade potential customers to purchase or to consume that particular brand.

Different types of advertising include:

1. Print Advertising: Print advertising is one of the oldest types of advertising. It encompasses magazines, newspapers, brochures, posters and more.

2. Broadcast Advertising: Broadcast advertising includes radio, television, and internet. They are usually designed to reach a large number of audiences.

3. Outdoor Advertising: Outdoor advertising reaches its viewers as they are outside their homes. The most popular example of outdoor advertising is billboards.

4. Digital Advertising: With the advent of the technological era, digital advertising has taken a leap. It includes banners, pop-ups, and search engine optimization among others.

5. Mobile Advertising: Mobile advertising is a subset of digital marketing. With the increase in the number of mobile users, the worth of mobile advertising has increased manifold.

Advertising plays a crucial role in the competitive business world. It is an essential aspect of marketing strategies and contributes to promoting products and services to a large audience.

Hypestat recognises 152 technologies in this category

Market Leaders

Advertising

Google AdSense DoubleClick Ad Exchange (AdX) DoubleClick for Publishers (DFP) AdRoll Google Publisher Tag Google Ads Criteo Amazon Advertising AppNexus Microsoft Advertising Ezoic Taboola Outbrain Linkedin Ads Prebid VigLink Rubicon Project Twitter Ads Smart Ad Server Media.net PubMatic Teads OpenX WordAds Mediavine Sizmek Sonobi MGID Integral Ad Science Refersion Yandex.Direct TrafficStars Simpli.fi ExoClick Pinterest Ads AdThrive theTradeDesk JuicyAds Adform Reddit Ads AdRiver FreakOut Zanox Chitika Nativo Ad Lightning Marfeel BuySellAds PurpleAds AdOcean LiveIntent Sovrn 33Across Broadstreet Rakuten Advertising Index Exchange Sharethrough AD EBiS Project Wonderful DoubleClick Campaign Manager (DCM) Adverticum Carbon Ads TripleLift Anetwork Verizon Media STN Video Adzerk Dealer Spike Advert Stream Sublime DoubleClick Floodlight Admixer Sortable Optimise i-mobile snigel AdEngine ID5 Dianomi Solve Media VDX.tv Adcash Vidazoo Yieldlab Basis Technologies FirstImpression.io Podsights PubGuru LKQD Primis SpotX AdScale The Arena Group GumGum Affiliate B Kevel AnyClip Hashtag Labs Yahoo Advertising AdInfinity EthicalAds Nextdoor Ads DoubleVerify Geniee Tapad Adalyser District M Snap Pixel Automatad Fusion Ads Header Bidding Ai Adloox Unruly Amobee OpenWeb Adnegah MadAdsMedia SabaVision Audiohook Veoxa MainAd AcuityAds Aniview Ad Server Getintent DTScout TVSquared Epom Cluep LiveRamp DPM Beeswax BittAds Captch Me LinkSmart Open AdStream Titan Advally Facebook Ads Tatari AdBridg Admo.tv Infolinks Klickly RevJet ADFOX SHE Media Zeus Technology Yektanet AdRecover Wazimo Container Media Group Internet Brands VerticalScope Assertive Yield