Advertising

Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, services or ideas. It includes the name of a product or service and how that product or service could benefit the customer, to persuade potential customers to purchase or to consume that particular brand.

Different types of advertising include:

1. Print Advertising: Print advertising is one of the oldest types of advertising. It encompasses magazines, newspapers, brochures, posters and more.

2. Broadcast Advertising: Broadcast advertising includes radio, television, and internet. They are usually designed to reach a large number of audiences.

3. Outdoor Advertising: Outdoor advertising reaches its viewers as they are outside their homes. The most popular example of outdoor advertising is billboards.

4. Digital Advertising: With the advent of the technological era, digital advertising has taken a leap. It includes banners, pop-ups, and search engine optimization among others.

5. Mobile Advertising: Mobile advertising is a subset of digital marketing. With the increase in the number of mobile users, the worth of mobile advertising has increased manifold.

Advertising plays a crucial role in the competitive business world. It is an essential aspect of marketing strategies and contributes to promoting products and services to a large audience.

Hypestat recognises 152 technologies in this category

Market Leaders

Advertising

Google AdSense DoubleClick Ad Exchange (AdX) DoubleClick for Publishers (DFP) Google Publisher Tag Linkedin Ads Amazon Advertising AdRoll Criteo AppNexus Google Ads Microsoft Advertising Taboola Rubicon Project PubMatic Ezoic Teads WordAds Outbrain Media.net OpenX Prebid Sonobi VigLink Pinterest Ads Twitter Ads Smart Ad Server Mediavine MGID Simpli.fi Dealer Spike Sizmek theTradeDesk Integral Ad Science TrafficStars JuicyAds ExoClick Refersion Yandex.Direct Adform AdThrive AdRiver Reddit Ads LiveIntent Nativo Sovrn Index Exchange Ad Lightning FreakOut Hashtag Labs Zanox Chitika AdOcean PurpleAds 33Across Broadstreet BuySellAds Marfeel TripleLift ID5 STN Video Sharethrough Rakuten Advertising AD EBiS Carbon Ads Project Wonderful Adverticum DoubleClick Campaign Manager (DCM) GumGum SpotX Sublime Admixer Verizon Media Anetwork Adzerk Advert Stream i-mobile snigel AdEngine DoubleClick Floodlight Sortable DoubleVerify VDX.tv Optimise Dianomi District M Basis Technologies Solve Media FirstImpression.io LKQD AcuityAds Vidazoo Adcash Affiliate B Tapad Yieldlab Primis Kevel PubGuru Podsights AdScale Automatad Geniee Amobee EthicalAds Header Bidding Ai The Arena Group Audiohook AnyClip Yahoo Advertising Getintent Nextdoor Ads AdInfinity Adalyser Adloox Snap Pixel Fusion Ads Unruly OpenWeb SabaVision TVSquared DTScout MadAdsMedia Aniview Ad Server Adnegah LiveRamp DPM Veoxa MainAd Cluep Epom RevJet Admo.tv Beeswax Advally Wazimo AdBridg Container Media Group Infolinks Open AdStream Internet Brands VerticalScope AdRecover Yektanet Klickly ADFOX Captch Me LinkSmart SHE Media Tatari Zeus Technology Titan Facebook Ads BittAds Assertive Yield