Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, services or ideas. It includes the name of a product or service and how that product or service could benefit the customer, to persuade potential customers to purchase or to consume that particular brand.

Different types of advertising include:

1. Print Advertising: Print advertising is one of the oldest types of advertising. It encompasses magazines, newspapers, brochures, posters and more.

2. Broadcast Advertising: Broadcast advertising includes radio, television, and internet. They are usually designed to reach a large number of audiences.

3. Outdoor Advertising: Outdoor advertising reaches its viewers as they are outside their homes. The most popular example of outdoor advertising is billboards.

4. Digital Advertising: With the advent of the technological era, digital advertising has taken a leap. It includes banners, pop-ups, and search engine optimization among others.

5. Mobile Advertising: Mobile advertising is a subset of digital marketing. With the increase in the number of mobile users, the worth of mobile advertising has increased manifold.

Advertising plays a crucial role in the competitive business world. It is an essential aspect of marketing strategies and contributes to promoting products and services to a large audience.

Hypestat recognises 152 technologies in this category

Market Leaders


Google AdSense DoubleClick Ad Exchange (AdX) DoubleClick for Publishers (DFP) AdRoll Google Publisher Tag Google Ads Criteo Amazon Advertising AppNexus Microsoft Advertising Ezoic Taboola Outbrain Linkedin Ads Prebid VigLink Rubicon Project Twitter Ads Smart Ad Server PubMatic Teads WordAds OpenX Mediavine Sonobi Sizmek MGID Integral Ad Science Refersion TrafficStars ExoClick Pinterest Ads Yandex.Direct theTradeDesk AdThrive JuicyAds Adform Reddit Ads AdRiver FreakOut Zanox Nativo Chitika Ad Lightning Sovrn Marfeel BuySellAds PurpleAds AdOcean LiveIntent 33Across Broadstreet Rakuten Advertising Index Exchange Sharethrough AD EBiS Project Wonderful Dealer Spike DoubleClick Campaign Manager (DCM) TripleLift Adverticum Carbon Ads STN Video Anetwork Verizon Media Adzerk Admixer Sublime Advert Stream DoubleClick Floodlight Sortable ID5 Optimise i-mobile snigel AdEngine Dianomi Solve Media Adcash Basis Technologies Vidazoo Yieldlab Podsights PubGuru SpotX LKQD Primis Hashtag Labs AdScale GumGum Affiliate B The Arena Group Kevel AnyClip Yahoo Advertising DoubleVerify EthicalAds Tapad AdInfinity District M Nextdoor Ads Geniee Automatad Adalyser Snap Pixel Header Bidding Ai Adloox Fusion Ads Unruly Amobee OpenWeb Adnegah MadAdsMedia AcuityAds SabaVision Audiohook Aniview Ad Server Veoxa Getintent MainAd DTScout TVSquared Epom Cluep LiveRamp DPM Beeswax BittAds Captch Me LinkSmart Open AdStream Titan Advally Facebook Ads Tatari AdBridg Infolinks Klickly RevJet ADFOX SHE Media Zeus Technology Yektanet AdRecover Wazimo Container Media Group Internet Brands VerticalScope Assertive Yield