Advertising

Advertising is a form of communication intended to persuade an audience to purchase or take some action upon products, services or ideas. It includes the name of a product or service and how that product or service could benefit the customer, to persuade potential customers to purchase or to consume that particular brand.

Different types of advertising include:

1. Print Advertising: Print advertising is one of the oldest types of advertising. It encompasses magazines, newspapers, brochures, posters and more.

2. Broadcast Advertising: Broadcast advertising includes radio, television, and internet. They are usually designed to reach a large number of audiences.

3. Outdoor Advertising: Outdoor advertising reaches its viewers as they are outside their homes. The most popular example of outdoor advertising is billboards.

4. Digital Advertising: With the advent of the technological era, digital advertising has taken a leap. It includes banners, pop-ups, and search engine optimization among others.

5. Mobile Advertising: Mobile advertising is a subset of digital marketing. With the increase in the number of mobile users, the worth of mobile advertising has increased manifold.

Advertising plays a crucial role in the competitive business world. It is an essential aspect of marketing strategies and contributes to promoting products and services to a large audience.

Hypestat recognises 152 technologies in this category

Market Leaders

Advertising

Google AdSense DoubleClick Ad Exchange (AdX) DoubleClick for Publishers (DFP) Google Publisher Tag Linkedin Ads Amazon Advertising AdRoll Criteo AppNexus Google Ads Microsoft Advertising Taboola Rubicon Project PubMatic Ezoic Teads WordAds Outbrain Media.net OpenX Prebid Sonobi VigLink Twitter Ads Pinterest Ads Smart Ad Server Mediavine MGID Simpli.fi Dealer Spike Sizmek theTradeDesk Integral Ad Science TrafficStars JuicyAds ExoClick Refersion Yandex.Direct Adform AdThrive Reddit Ads AdRiver Nativo LiveIntent Sovrn Ad Lightning FreakOut Index Exchange Zanox Chitika Hashtag Labs AdOcean PurpleAds Marfeel BuySellAds 33Across Broadstreet TripleLift ID5 STN Video Sharethrough Rakuten Advertising AD EBiS Carbon Ads Project Wonderful Adverticum DoubleClick Campaign Manager (DCM) Sublime SpotX GumGum Admixer Verizon Media Anetwork Adzerk Advert Stream DoubleClick Floodlight i-mobile snigel AdEngine Sortable VDX.tv Optimise Dianomi DoubleVerify Basis Technologies District M Solve Media FirstImpression.io Vidazoo LKQD Adcash AcuityAds Affiliate B Yieldlab Primis PubGuru Tapad Podsights Kevel AdScale Automatad Geniee EthicalAds Header Bidding Ai Amobee The Arena Group AnyClip Nextdoor Ads Yahoo Advertising Getintent AdInfinity Adalyser Audiohook Snap Pixel Adloox Fusion Ads Unruly OpenWeb SabaVision DTScout MadAdsMedia Adnegah Aniview Ad Server TVSquared Veoxa MainAd LiveRamp DPM Cluep Beeswax RevJet Admo.tv Epom AdRecover Internet Brands VerticalScope Container Media Group Wazimo Assertive Yield Yektanet Advally Facebook Ads Open AdStream AdBridg LinkSmart Titan Captch Me Tatari BittAds ADFOX Klickly SHE Media Zeus Technology Infolinks