About WhatsApp Business Chat
WhatsApp Business Chat is a chat button or widget that lets website visitors start a WhatsApp conversation with a company directly from its website. Clicking the button opens WhatsApp on the phone or in WhatsApp Web with the business's number already selected.
WhatsApp for business:
WhatsApp Business app: a free app for small businesses with a business profile, catalog, quick replies and labels.
WhatsApp Business Platform (API): for larger companies, with automated messages, chatbots and integration with CRM and customer service tools.
Why websites use it:
WhatsApp is the most widely used messaging app in many countries, especially in Latin America, Europe, India, Africa and the Middle East, so customers often prefer it to email or contact forms. The chat button is common on websites of local businesses, online stores, travel agencies and service providers, and is usually added with a simple link (wa.me) or through plugins for WordPress, Shopify and other platforms.
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