About TikTok Pixel
TikTok Pixel is a JavaScript tracking code from TikTok for Business that advertisers place on their websites to measure the results of TikTok ad campaigns. It records what visitors coming from TikTok ads do on the website, such as viewing a product, adding it to the cart or completing a purchase.
What it is used for:
Conversion tracking: measures purchases, sign-ups and other actions that result from TikTok ads.
Ad optimization: TikTok uses the collected events to show ads to people who are more likely to convert.
Retargeting: builds custom audiences of website visitors for later campaigns.
Attribution and reporting in TikTok Ads Manager.
The pixel is often combined with the TikTok Events API, which sends the same events from the website's server. It is especially common on e-commerce stores and on platforms such as Shopify, where TikTok offers a ready made integration.
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