About Teads
Teads is a global advertising platform for premium publishers, founded in 2011 in France. It became known for inventing outstream video ads, such as the "inRead" format that plays a video ad between paragraphs of an article. In 2025 the content recommendation company Outbrain acquired Teads and adopted the Teads name for the combined company.
What it does:
For publishers: monetization of articles with video, display and native ads, without needing their own video content.
For advertisers: ads on a network of high-quality news and media websites, measured on attention and brand outcomes.
Key formats:
inRead video, inBoard, display ads, connected TV advertising and creative tools for producing ads.
When Teads is detected, the website is usually a news or magazine publisher that earns revenue from Teads ads.
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