About Taboola
Taboola is a content recommendation and native advertising platform, founded in 2007 by Adam Singolda and headquartered in New York. It is best known for the "You may like" or "Around the web" boxes at the end of articles on news and media websites. Taboola has been listed on the Nasdaq stock exchange since 2021.
How it works:
Publishers place Taboola widgets on their pages. The widgets show a mix of recommended articles from the same website and sponsored content from advertisers. Taboola selects the items with machine learning based on what readers are likely to click, and publishers earn a share of the advertising revenue.
For publishers: extra revenue from native ads and more pageviews through recommendations of their own content.
For advertisers: promotion of articles, products and landing pages across thousands of publisher websites.
Taboola is common on news portals, magazines, entertainment and lifestyle websites.
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