About Rubicon Project
Rubicon Project was an advertising technology company that ran one of the largest supply-side platforms (SSP) for publishers. In 2020 it merged with Telaria to form Magnite, which is today the largest independent sell-side advertising platform. The Rubicon Project technology and domains are still used within Magnite's platform.
What it does:
The platform lets publishers sell their ad inventory through real-time auctions. When a visitor opens a page, buyers bid for the ad impression, and the winning ad is shown within milliseconds.
Key features:
Header bidding through Prebid and the Rubicon (Magnite) adapter.
Display, video, mobile and connected TV advertising.
Private marketplaces and programmatic guaranteed deals.
Tools for brand safety and inventory quality.
When Rubicon Project is detected, the website is usually an ad-supported publisher that sells part of its ad space through Magnite.
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