About Quantcast Measure
Quantcast Measure is an audience measurement and insights tool from Quantcast, an advertising technology company founded in 2006 in San Francisco. Publishers add a Quantcast tag to their websites, and Quantcast reports how many people visit the site and who they are.
Key features:
Audience size: visitors, page views and visit frequency.
Demographics: estimated age, gender, income and education of the audience.
Interests and shopping behavior based on Quantcast's modeling.
Audience comparisons with other websites.
Quantified profiles: publishers could share verified audience data with advertisers.
The Quantcast tag is often found on news, entertainment and content websites that sell advertising, where audience data helps attract advertisers. Quantcast also offered Quantcast Choice, a consent management platform used by many publishers.
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