About PubMatic
PubMatic is an advertising technology company, founded in 2006 and headquartered in Redwood City, California, that operates a supply-side platform (SSP) for publishers. It has been listed on the Nasdaq stock exchange since 2020.
What it does:
PubMatic helps websites and apps sell their ad space automatically. When a page loads, PubMatic runs a real-time auction in which advertisers and demand-side platforms bid for each ad impression, and the highest bid wins.
Key products:
OpenWrap: a header bidding solution based on Prebid that lets multiple ad exchanges compete for each impression.
Programmatic marketplace for display, video, mobile and connected TV ads.
Private marketplaces and deals between publishers and specific advertisers.
Analytics and yield management for publishers.
When PubMatic is detected, the website is usually an ad-supported publisher, such as a news, entertainment or content site, that sells ads programmatically.
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