About Pinterest Ads
Pinterest Ads is the advertising platform of Pinterest, the visual discovery network where people search for ideas and products. When it is detected on a website, the site usually includes the Pinterest Tag, a JavaScript code that tracks conversions from Pinterest ads.
What the Pinterest Tag is used for:
Conversion tracking: page visits, sign-ups, add-to-cart events and purchases after a visitor sees or clicks an ad.
Retargeting: showing ads on Pinterest to people who visited the website.
Audience building: creating actalike audiences similar to existing customers.
Shopping ads: promoting products from a catalog.
Ad formats:
Promoted Pins with images and videos, carousel ads, collections and shopping ads.
Pinterest Ads is popular with brands in fashion, home decor, food, beauty, weddings and DIY, where users plan purchases on Pinterest.
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