About OpenX
OpenX is an advertising technology company, founded in 2007 in Pasadena, California, that operates an independent ad exchange and supply-side platform (SSP). It helps publishers sell their ad space to advertisers through programmatic, real-time auctions.
What it does:
When a visitor opens a page, the publisher's ad slots are offered to many buyers at once. Advertisers bid in real time, and the highest bid wins the impression.
Key products:
Ad exchange for display, video, mobile and connected TV advertising.
Header bidding through Prebid and OpenX's own wrapper.
Private marketplaces and curated deals for advertisers.
Identity and data solutions for addressable advertising.
OpenX was also known for its open-source ad server, OpenX Source (today Revive Adserver). When OpenX is detected, the website is usually an ad-supported publisher selling inventory programmatically.
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