About MGID
MGID is a native advertising platform, founded in 2004, that shows sponsored content in widgets on publishers' websites. Its ads usually appear as blocks of images with headlines, often at the end of articles or in the sidebar, similar to other content recommendation networks.
How it works:
Publishers place MGID widgets on their pages and earn money when visitors click the promoted items. Advertisers pay to promote articles, products and offers across MGID's network of websites, with targeting by topic, location and device.
Products:
Native ad widgets, in-article and video formats, and programmatic advertising through header bidding.
MGID is common on entertainment, news and lifestyle websites. Media investigations and research groups have reported that its ads also frequently appear on low-quality and misleading websites, so the presence of MGID widgets is sometimes used as one of the signals when assessing a website's quality.
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