About Linkedin Ads
LinkedIn Ads is the advertising platform of LinkedIn, the professional social network owned by Microsoft. When it is detected on a website, the site usually includes the LinkedIn Insight Tag, a JavaScript code that tracks conversions and builds audiences for LinkedIn ad campaigns.
What the Insight Tag is used for:
Conversion tracking: measures sign-ups, downloads, purchases and other actions from LinkedIn ads.
Retargeting: shows ads on LinkedIn to people who previously visited the website.
Website demographics: reports on visitors' job titles, industries, company sizes and seniority.
Ad formats:
Sponsored content in the feed, message ads, text and dynamic ads, video ads and lead generation forms.
LinkedIn Ads is used mainly for B2B marketing, recruiting and professional services, because it allows targeting by job title, company and industry.
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