About DoubleClick Floodlight
DoubleClick Floodlight is Google's conversion tracking system for advertisers who use Google Marketing Platform, including Campaign Manager 360, Display & Video 360 and Search Ads 360. The name comes from DoubleClick, the ad technology company that Google acquired in 2008.
How it works:
Advertisers place Floodlight tags on important pages of their website, such as a purchase confirmation or a sign-up page. When a visitor reaches that page, the tag records a conversion and connects it to the ads the visitor saw or clicked before.
Types of Floodlight activities:
Counter tags: count visits and conversions, for example sign-ups or downloads.
Sales tags: record purchases, including revenue and the number of items sold.
Floodlight is mostly used by larger advertisers and media agencies that run campaigns across many channels and need unified conversion measurement.
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