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if you’re a customer success manager struggling to unlock revenue from your customer base or you don’t have time to be proactive with your approach. don’t worry, the customer success pro is here to help. are you working overtime but not making progress? if you are struggling to manage your customers or your responsibilities and your […]
Papa Johns just unveiled what might be its most daring innovation yet: the Croissant Pizza. A buttery, flaky, French-inspired twist on America’s favorite pie, this product is a textbook example of brand evolution within the Quick Service Restaurant (QSR) category. With a limited-edition launch, a high-fashion collaboration with KidSuper, and global market reach—this campaign had all the elements of a high-impact product debut. Except one. They didn’t buy CroissantPizza*com. Yes, you read that right. In 2025, in an era where owning your digital real estate is everything, Papa Johns launched a globally marketed product without acquiring the exact-match domain name for one of its new crown jewels. As someone who has built and sold domain names, invested in branding strategies for major franchises, and studied QSR marketing campaigns in depth—this is not just a minor oversight. It’s a missed branding opportunity, a strategic lapse, and frankly, a marketing fumble that cost them just $14. Let’s break down how an otherwise brilliant product launch ended up with a hole in its crust. The Product Launch: Croissant Meets Pizza in a Global Play To be clear, Papa Johns did a lot right with this launch. The Product: Croissant Pizza combines the rich, indulgent texture of a flaky French pastry with the bold, comforting flavors of pizza. It’s a “cronut moment” for the pizza world—a hybrid category bender with viral potential. The Storytelling: They tied the product to current food culture trends (like the ‘crookie’ and ‘cruffin’), leveraging consumer curiosity and global appetite for inventive fusion cuisine. The Fashion Collab: Partnering with KidSuper for a limited-edition, fashion-forward pizza delivery bag is not just unexpected—it’s genius. The bag itself, with crescent-shaped zippers and pastry-mimicking textures, tells a visual story that perfectly matches the product. The Rollout: The launch began in the UAE and quickly expanded across global markets—South Ko
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Kristina Volchek is a Freelance Growth Designer with a marketing background specializing in Beehiiv, Webflow, and Shopify. She helps content creators and solopreneurs overcome their design challenges.
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The Keyword is an independent media website and newsletter. We cover the biggest Digital Marketing headlines from Google, Facebook, TikTok and more.
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Top sales development agency. Certified Clay & Smartlead experts. We turn buying signals into meeting-ready leads via email & LinkedIn.
edit Entertainment Lorde debuts new single at NYC concert Lorde surprised fans with an impromptu performance at Washington Square Park in New York City on Tuesday night. https://twitter.com/PopCrave/status/1914859622394999008 The singer had teased the pop-up show earlier in the day,… April 24, 2025 European markets climb as tariff fears ease Investing April 16, 2025 Peruvian novelist […]
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