Marketing Automation

Marketing automation refers to the use of software or technology to streamline and automate marketing processes, tasks, and campaigns. It involves utilizing technology to automate repetitive and time-consuming marketing activities, allowing businesses to effectively nurture leads, improve customer engagement, and increase conversions. With marketing automation, businesses can segment their audience, create personalized and targeted marketing campaigns, and deliver relevant content at the right time to the right customers. It enables the automation of tasks such as email marketing, social media posting, lead scoring, lead nurturing, customer journey tracking, and analytics. Benefits of marketing automation include: 1. Improved lead generation and nurturing: Marketing automation allows businesses to automatically capture leads, score them based on their behavior, and nurture them with personalized content, ultimately increasing the chances of converting them into customers. 2. Enhanced customer engagement: By delivering personalized and relevant content to customers at the right stage of their buying journey, marketing automation helps to keep them engaged and build stronger relationships with them. 3. Time and cost savings: Automation eliminates manual repetitive tasks, saving marketers time and allowing them to focus on high-value activities. It also reduces the need for additional resources, ultimately resulting in cost savings. 4. Increased revenue and ROI: Marketing automation helps businesses to effectively nurture leads, convert them into customers faster, and improve overall marketing efficiency, leading to increased revenue and a higher return on investment. 5. Data-driven decision-making: Marketing automation provides detailed analytics and insights into campaign performance, customer behavior, and engagement. This data enables businesses to make informed decisions and optimize marketing strategies for better results. However, it is important to note that marketing automation is not a one-size-fits-all solution and requires careful planning, strategy, and continuous optimization to achieve desired outcomes.

Hypestat recognises 153 technologies in this category

Market Leaders

Marketing Automation

Mautic MailChimp Klaviyo HubSpot OneSignal MailChimp for WordPress ActiveCampaign RD Station Constant Contact Marketo SumoMe Signal Sendinblue MailerLite HighLevel Dealer Spike OptinMonster PushOwl Izooto Infusionsoft Sumo Campaign Monitor ConvertKit ManyChat Vitals Pardot Aweber Omnisend SharpSpring Privy ClickFunnels GetResponse Salesforce Marketing Cloud Account Engagement Sailthru Growave SendPulse Dreamdata Pushnami Branch PushEngage Birdeye ClickDimensions Genesys Cloud Webpushr Beeketing Fomo Grin SEMrush Automizely 6sense Recart Qualified Insider Najva PushPushGo Wisepops Drip SpotHopper Freshworks CRM AD EBiS PayPal Marketing Solutions MoEngage Kartra Emarsys VWO Engage Instabot Systeme.io Aimtell Wunderkind Ometria Eloqua Exponea Listrak Netcore Cloud Dotdigital Carts Guru Act-On Braze emBlue SALESmanago Simplero RockRMS FunnelCockpit Customer.io Connectif Bronto eSputnik Nudgify Frosmo Recapture Convertcart Satori Contlo SocialLadder Bluecore Postscript KlickPages Airship Pixlee Lootly Jirafe Iterable Nextsale Wigzo Hushly ChannelAdvisor ManyContacts Blackbaud Luminate Online Acquia Campaign Factory BySide Vizury WebEngage Noddus Bounce Exchange Shanon Stylitics Emotive BrightInfo Leanplum ExitIntel CartKit Invoca Rockerbox Frizbit Firepush Melis Platform Adabra Maxemail Kiliba Actito Blotout EdgeTag Autopilot CleverTap ShopiMind Zotabox Bloomreach Search and Merchandising Truepush SprintHub Sleeknote Prediggo Mailmunch Mapp Mindbox MAJIN BowNow Yotpo SMSBump Autoketing SMSBump Ematic Solutions e-goi Xtremepush Salesloft Netdeal