bit.ly Bit.ly

   
Bitly | Short URLs, QR Codes, and More

Domain Summary

What is the traffic rank for Bit.ly?

• Bit.ly ranks #871 globally on HypeStat.

What percent of global Internet users visit Bit.ly?

• 0.3306166% of global Internet users visit Bit.ly

How many people visit Bit.ly each day?

• Bit.ly receives approximately 16.3M visitors and 22,251,060 page impressions per day.

Which countries does Bit.ly receive most of its visitors from?

• Bit.ly is mostly visited by people located in Indonesia,United States,Brazil.

How much Bit.ly can earn?

• Bit.ly should earn about $61,021.68/day from advertising revenue.

What is Bit.ly estimated value?

• Estimated value of Bit.ly is $100,095,278.26.

What IP addresses does Bit.ly resolve to?

• Bit.ly resolves to the IP addresses 67.199.248.11.

Where are Bit.ly servers located in?

• Bit.ly has servers located in Ashburn, Virginia, 20149, United States.

bit.ly Profile

Title:Bitly | Short URLs, QR Codes, and More Description:Bitly makes it easy to create, share, and track short links and QR Codes. Find what's resonating and scale it into bigger reach, more clicks, and more sales.
Tags:
About: Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Brand Tools. Edit Site Info

What technologies does bit.ly use?

These are the technologies used at bit.ly. bit.ly has a total of 19 technologies installed in 19 different categories.

bit.ly Traffic Analysis

Bit.ly is ranked #871 in the world. This website is viewed by an estimated 16.3M visitors daily, generating a total of 22.3M pageviews. This equates to about 493.9M monthly visitors. Bit.ly traffic has increased by 21.53% compared to last month.
Daily Visitors16.3M
23.77%
Monthly Visits493.9M
21.53%
Pages per Visit1.37
0.72%
Visit duration00:31
2.41%
Bounce Rate72.84%
0.04%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
16,299,152
Monthly Visits:
493,864,306
Pages per Visit:
1.37
Daily Pageviews:
22,251,060
Avg. visit duration:
00:31
Bounce rate:
72.84%
Global Reach:
0.3306166%
Monthly Visits (SEMrush):
300,907,987
Monthly Unique Visitors (SEMrush):
129,135,077
Monthly Visits (SimilarWeb):
479,386,823
HypeRank:
871
SEMrush Rank:
15,542
*All traffic values are estimates only.

Traffic sources

Direct:
76.13%
Referral:
7.00%
Search:
2.28%
Social:
14.59%
Paid:
0%

Desktop vs Mobile

Desktop:
16.20%
Mobile:
83.80%

Total Visits Last 3 Months

477.1M
JUN
406.4M
JUL
493.9M
AUG

Visitors by country

Country
Users%
 
Indonesia 24.23%
 
United States 14.98%
 
Brazil 6.38%
 
India 4.59%
 
Philippines 3.68%

Where do visitors go on bit.ly?

 
Reach%Pageviews%PerUser
bit.ly
100.00%100.00%1.30
OTHER
0%0.00%0

bit.ly Traffic Flow

The largest share of traffic to bit.ly comes from Direct visits (50.10%). After leaving the site, the most common destination is google.com and buzzy.website .

bit.ly Visitors from AI Platforms

See which AI tools are talking about bit.ly Check how bit.ly ranks across today’s most popular AI platforms.

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  bit.ly
Rank:
(Rank based on keywords, cost and organic traffic)
  15,542
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  19,491
Organic Traffic:
(Number of visitors coming from top 20 search results)
  143,109
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $238,020.00
Last update was 58 mins ago
     
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*HypeStat.com is not promoting or affiliated with bit.ly in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
240,000
Bing Index:
812,000
Baidu Index:
1

Revenue report ▼

bit.ly would generate approximately $61K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.8M and annual gross revenue of approximately $22.3M. Based on these figures, the site's net worth is estimated at around $100.1M.

How much would bit.ly make?

Daily Revenue:
$61,021.68
Monthly Revenue:
$1,830,650.40
Yearly Revenue:
$22,272,913.20
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 3,333,286$16,099.77
 
Brazil 1,420,488$1,889.25
 
Indonesia 5,390,348$592.94
 
India 1,020,948$387.96
 
Philippines 819,349$163.87

Loss of money due to Adblock?

Daily Revenue Loss:
$3,475.32
Monthly Revenue Loss:
$104,259.53
Yearly Revenue Loss:
$1,268,490.98
Daily Pageviews Blocked:
4,154,842
Monthly Pageviews Blocked:
124,645,274
Yearly Pageviews Blocked:
1,516,517,501

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 599,991$2,897.96
 
Indonesia 3,126,402$343.90
 
Brazil 85,229$113.35
 
India 285,865$108.63
 
Philippines 57,354$11.47

How much is bit.ly worth?

Website Value:
$100.1M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
bit.ly
Last Change Time:
(The last time that the site changed status.)
2018-11-14 22:42:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
bit.ly
Last Change Time:
(The last time that the site changed status.)
2018-11-14 22:42:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
bit.ly
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is bit.ly hosted? ▼

Bit.ly may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
67.199.248.11
ASN:
AS396982 
ISP:
Google LLC 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 67.199.248.11

How fast does bit.ly load? ▼

The average loading time of bit.ly is 278 ms. The Desktop speed index is 90 and mobile speed index is 31.
Average Load Time:
278 ms

Page Speed (Google PageSpeed Insights) - Desktop

90
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)6ms 95% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 95% 2% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 2% 2% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 2%
Time To First Byte (TTFB)588ms 85% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 85% 11% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 11% 3% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 3%
First Contentful Paint (FCP)1.4s 83% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 83% 9% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 9% 6% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 6%
First Input Delay (FID)5ms 97% of loads for this page have a fast (<100ms) First Input Delay (FID) 97% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)65ms 93% of loads for this page have a fast (<200ms) Interaction To Next Paint (INP) 93% 4% of loads for this page have an average (200ms ~ 500ms) Interaction To Next Paint (INP) 4% 2% of loads for this page have a slow (>500ms) Interaction To Next Paint (INP) 2%
Largest Contentful Paint (LCP)1.7s 86% of loads for this page have a fast (<2500ms) Largest Contentful Paint (LCP) 86% 7% of loads for this page have an average (2500ms ~ 4000ms) Largest Contentful Paint (LCP) 7% 5% of loads for this page have a slow (>4000ms) Largest Contentful Paint (LCP) 5%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)5ms 95% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 95% 3% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 3% 1% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 1%
Time To First Byte (TTFB)466ms 87% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 87% 9% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 9% 2% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 2%
First Contentful Paint (FCP)1.0s 90% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 90% 5% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 5% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)3ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)56ms 94% of loads for this page have a fast (<200ms) Interaction To Next Paint (INP) 94% 3% of loads for this page have an average (200ms ~ 500ms) Interaction To Next Paint (INP) 3% 1% of loads for this page have a slow (>500ms) Interaction To Next Paint (INP) 1%
Largest Contentful Paint (LCP)1.3s 91% of loads for this page have a fast (<2500ms) Largest Contentful Paint (LCP) 91% 5% of loads for this page have an average (2500ms ~ 4000ms) Largest Contentful Paint (LCP) 5% 3% of loads for this page have a slow (>4000ms) Largest Contentful Paint (LCP) 3%

Lab Data

Speed Index 1.4 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Largest Contentful Paint 1.4 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
First Contentful Paint 1.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint 1.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Total Blocking Time 130 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Time to Interactive 2.7 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric

Page Speed (Google PageSpeed Insights) - Mobile

31
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)28ms 95% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 58% 2% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 2% 39% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 39%
Time To First Byte (TTFB)884ms 85% of loads for this page have a fast (<800s) Time To First Byte (TTFB) 71% 21% of loads for this page have an average (800s ~ 1800s) Time To First Byte (TTFB) 21% 6% of loads for this page have a slow (>1800s) Time To First Byte (TTFB) 6%
First Contentful Paint (FCP)1.6s 83% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 78% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 8% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 8%
First Input Delay (FID)18ms 92% of loads for this page have a fast (<100ms) First Input Delay (FID) 92% 5% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 5% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%
Interactive To Next Paint (INP)309ms 93% of loads for this page have a fast (<200s) Interactive To Next Paint (INP) 53% 35% of loads for this page have an average (200s ~ 500s) Interactive To Next Paint (INP) 35% 10% of loads for this page have a slow (>500s) Interactive To Next Paint (INP) 10%
Largest Contentful Paint (LCP)1.9s 86% of loads for this page have a fast (<2500s) Largest Contentful Paint (LCP) 84% 8% of loads for this page have an average (2500s ~ 4000s) Largest Contentful Paint (LCP) 8% 6% of loads for this page have a slow (>4000s) Largest Contentful Paint (LCP) 6%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)7ms 78% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 78% 8% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 8% 13% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 13%
Time To First Byte (TTFB)753ms 77% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 77% 17% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 17% 5% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 5%
First Contentful Paint (FCP)1.4s 83% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 83% 9% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 9% 6% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 6%
First Input Delay (FID)17ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 93% 5% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 5% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%
Interactive To Next Paint (INP)294ms 58% of loads for this page have a fast (<0.2s) Interactive To Next Paint (INP) 58% 31% of loads for this page have an average (0.2s ~ 0.5s) Interactive To Next Paint (INP) 31% 10% of loads for this page have a slow (>0.5s) Interactive To Next Paint (INP) 10%
Largest Contentful Paint (LCP)1.9s 84% of loads for this page have a fast (<2.5s)Largest Contentful Paint (LCP) 84% 9% of loads for this page have an average (2.5s ~ 4s)Largest Contentful Paint (LCP) 9% 6% of loads for this page have a slow (>4s)Largest Contentful Paint (LCP) 6%

Lab Data

First Contentful Paint 4.3 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint 4.3 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Largest Contentful Paint 5.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Time to Interactive 14.5 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Speed Index 4.5 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Total Blocking Time 1,160 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric

Does bit.ly use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on bit.ly are reduced by 94%.
bit.ly use gzip compression.
Original size: 167.51 KB
Compressed size: 8.88 KB
File reduced by: 158.63 KB (94%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. bit.ly supports HTTPS.
 bit.ly supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.bitly.com
Organization:
Location:
Issuer: Amazon RSA 2048 M01
Valid from: Jul 23 00:00:00 2026 GMT
Valid until: Feb 5 23:59:59 2027 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: Amazon RSA 2048 M01
Organization: Amazon
Location: US
Issuer: Amazon Root CA 1
Valid from: Aug 23 22:21:28 2022 GMT
Valid until: Aug 23 22:21:28 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 bit.ly supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Hosted Components and Services/Redirects

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
server: nginx
date: Thu, 24 Sep 2026 19:33:47 GMT
content-type: text/html
content-length: 154
location: https://bitly.com/
via: 1.1 google
alt-svc: h3=":443"; ma=2592000

HTTP/2 200 
server: nginx
date: Thu, 24 Sep 2026 19:33:47 GMT
content-type: text/html; charset=utf-8
content-length: 171532
accept-ranges: bytes
cache-control: no-cache
last-modified: Thu, 24 Sep 2026 19:30:38 GMT
set-cookie: anon_u=cHN1X180YjExYThhMi1mMTU3LTgyNGUtOWU0Yi01YjVhNjRmMDhhOTk=|1790278427|2ea1f0ad077bbaabe0ed49ac66ae6815eb96afd2; Path=/; Domain=bitly.com; Expires=Tue, 23 Mar 2027 19:33:47 GMT; HttpOnly; Secure
set-cookie: _xsrf=0bbdce7a-ffc8-915b-2043-00da372dc8c9; Path=/; Domain=bitly.com; Expires=Sat, 24 Oct 2026 19:33:47 GMT; Secure
x-frame-options: DENY
strict-transport-security: max-age=31536000
via: 1.1 google, 1.1 google
alt-svc: h3=":443"; ma=2592000

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 67.199.248.10 141
A 67.199.248.11 141
NS ns-1372.awsdns-43.org 11717
NS ns-1766.awsdns-28.co.uk 11717
NS ns-276.awsdns-34.com 11717
NS ns-705.awsdns-24.net 11717
NS ns-cloud-c1.googledomains.com 11717
NS ns-cloud-c2.googledomains.com 11717
NS ns-cloud-c3.googledomains.com 11717
NS ns-cloud-c4.googledomains.com 11717

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on May 17, 2008 and will expire on May 17, 2032 if not renewed. This website is now assigned through the registrar Libyan Spider Network (int). The WHOIS data for this website's domain was last updated on April 18, 2022.
Domain Created:
2008-05-17
Domain Expires:
2032-05-17
Domain Updated:
2022-04-18
Domain Age:
18 years 4 months 7 days
Domain Registrar:
Libyan Spider Network (int)
WhoIs:
 

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Updated Date: 2022-04-18T03:12:18Z
Creation Date: 2008-05-17T22:00:00Z
Registry Expiry Date: 2032-05-17T22:00:00Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00Z
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +18448469791
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: 13427-CoCCA
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +0.16465254078
Registrant Email: email
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2025-08-09T12:17:37.803Z