bit.ly Bit.ly

   
URL Shortener - Short URLs & Custom Free Link Shortener | Bitly

Domain Summary

What is the traffic rank for Bit.ly?

• Bit.ly ranks #127 globally on HypeStat.

What percent of global Internet users visit Bit.ly?

• 0.9967356% of global Internet users visit Bit.ly

How many people visit Bit.ly each day?

• Bit.ly receives approximately 49.1M visitors and 56,017,696 page impressions per day.

Which countries does Bit.ly receive most of its visitors from?

• Bit.ly is mostly visited by people located in United States,Indonesia,India.

How much Bit.ly can earn?

• Bit.ly should earn about $185,631.72/day from advertising revenue.

What is Bit.ly estimated value?

• Estimated value of Bit.ly is $279,481,139.37.

What IP addresses does Bit.ly resolve to?

• Bit.ly resolves to the IP addresses 67.199.248.10.

Where are Bit.ly servers located in?

• Bit.ly has servers located in Ashburn, Virginia, 20149, United States.

bit.ly Profile

Title:URL Shortener - Short URLs & Custom Free Link Shortener | Bitly
Description:Bitly’s Connections Platform is more than a free URL shortener, with robust link management software, advanced QR Code features, and a Link-in-bio solution.
Tags:
shorten
bitly
share
save
awesome
About: Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Brand Tools. Edit Site Info

What technologies does bit.ly use?

These are the technologies used at bit.ly. bit.ly has a total of 15 technologies installed in 14 different categories.
Analytics
Google Analytics Google Analytics
CDN
Google Cloud CDN Google Cloud CDN
jsDelivr jsDelivr
Google Cloud Google Cloud
Tag Managers
Google Tag Manager Google Tag Manager
Security
HSTS HSTS
Miscellaneous
HTTP/3 HTTP/3
Open Graph Open Graph
JavaScript Libraries
jQuery jQuery
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx
Cookie compliance
OneTrust OneTrust
Performance
Priority Hints Priority Hints
CMS
WordPress WordPress
Blogs
WordPress WordPress
Programming Languages
PHP PHP
Databases
MySQL MySQL

bit.ly Traffic Analysis

Bit.ly is ranked #127 in the world. This website is viewed by an estimated 49.1M visitors daily, generating a total of 56M pageviews. This equates to about 1.5B monthly visitors. Bit.ly traffic has increased by 34.06% compared to last month.
Daily Visitors49.1M
17.83%
Monthly Visits1.5B
34.06%
Pages per Visit1.14
6.21%
Visit duration00:04
7.6%
Bounce Rate9.30%
3.82%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
49,138,330
Monthly Visits:
1,488,891,399
Pages per Visit:
1.14
Daily Pageviews:
56,017,696
Avg. visit duration:
00:04
Bounce rate:
9.30%
Global Reach:
0.9967356%
Monthly Visits (SEMrush):
1,950,711,768
Monthly Unique Visitors (SEMrush):
1,033,623,056
Monthly Visits (SimilarWeb):
1,459,554,355
HypeRank:
127
SEMrush Rank:
9,108
*All traffic values are estimates only.

Traffic sources

Direct:
44.91%
Referral:
35.62%
Search:
0.74%
Social:
18.73%
Paid:
0%

Desktop vs Mobile

Desktop:
0.21%
Mobile:
99.79%

Total Visits Last 3 Months

1.6B
APR
1.1B
MAY
1.5B
JUN

Visitors by country

Country
Users%
 
United States 14.59%
 
Indonesia 8.86%
 
India 6.44%
 
Philippines 4.32%
 
Brazil 4.29%

Where do visitors go on bit.ly?

 
Reach%Pageviews%PerUser
bit.ly
100.00%100.00%1.30
OTHER
0%0.00%0
Last update was 10 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not linking to, promoting or affiliated with bit.ly in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
3,230,000,000
Bing Index:
3,150
Baidu Index:
1

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of bit.ly is 94.
Domain Authority:
  94
Page Authority:
  87
MozRank:
  9

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  bit.ly
Rank:
(Rank based on keywords, cost and organic traffic)
  9,108
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  60,601
Organic Traffic:
(Number of visitors coming from top 20 search results)
  244,585
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $513,587.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $185.6K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $5.6M and annual gross revenue of approximately $67.8M. Based on these figures, the site's net worth is estimated at around $279.5M.

How much would bit.ly make?

Daily Revenue:
$185,631.72
Monthly Revenue:
$5,568,951.60
Yearly Revenue:
$67,755,577.80
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 8,174,635$39,483.49
 
Brazil 2,404,137$3,197.50
 
India 3,606,989$1,370.66
 
Indonesia 4,961,187$545.73
 
Philippines 2,422,244$484.45

Loss of money due to Adblock?

Daily Revenue Loss:
$8,033.10
Monthly Revenue Loss:
$240,992.89
Yearly Revenue Loss:
$2,932,080.13
Daily Pageviews Blocked:
5,672,685
Monthly Pageviews Blocked:
170,180,555
Yearly Pageviews Blocked:
2,070,530,088

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 1,471,434$7,107.03
 
India 1,009,957$383.78
 
Indonesia 2,877,489$316.52
 
Brazil 144,248$191.85
 
Philippines 169,557$33.91

How much is bit.ly worth?

Website Value:
$279.5M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
bit.ly
Last Change Time:
(The last time that the site changed status.)
2018-11-14 22:42:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
bit.ly
Last Change Time:
(The last time that the site changed status.)
2018-11-14 22:42:59
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
bit.ly
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is bit.ly hosted? ▼

Bit.ly may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
67.199.248.10
ASN:
AS396982 
ISP:
Google LLC 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 67.199.248.10

How fast does bit.ly load? ▼

The average loading time of bit.ly is 104 ms. The Desktop speed index is 91 and mobile speed index is 53.
Average Load Time:
104 ms

Page Speed (Google PageSpeed Insights) - Desktop

91
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.4s 83% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 83% 9% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 9% 6% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 6%
First Input Delay (FID)3ms 97% of loads for this page have a fast (<100ms) First Input Delay (FID) 97% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.1s 88% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 88% 6% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 6% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)3ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Total Blocking Time 10 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
First Meaningful Paint 1.3 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Speed Index 1.3 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Largest Contentful Paint 1.5 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Time to Interactive 1.9 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Contentful Paint 1.3 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Max Potential First Input Delay 60 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric

Page Speed (Google PageSpeed Insights) - Mobile

53
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)2.0s 83% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 70% 17% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 17% 11% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 11%
First Input Delay (FID)16ms 93% of loads for this page have a fast (<100ms) First Input Delay (FID) 93% 4% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 4% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.7s 78% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 78% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 8% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 8%
First Input Delay (FID)19ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 92% 6% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 6% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Lab Data

Max Potential First Input Delay 190 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Total Blocking Time 350 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Speed Index 4.8 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Largest Contentful Paint 8.2 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
First Meaningful Paint 3.8 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Time to Interactive 7.5 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Contentful Paint 3.8 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric

Does bit.ly use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on bit.ly are reduced by 87%.
bit.ly use gzip compression.
Original size: 69.4 KB
Compressed size: 8.88 KB
File reduced by: 60.52 KB (87%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. bit.ly supports HTTPS.
 bit.ly supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.bitly.com
Organization: "Bitly, Inc."
Location: New York, New York, US
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Apr 27 00:00:00 2023 GMT
Valid until: Apr 26 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 bit.ly supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Hosted Components and Services/Redirects

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: nginx
date: Sun, 10 Sep 2023 17:24:27 GMT
content-type: text/html
content-length: 154
location: https://bitly.com/
via: 1.1 google
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000

HTTP/2 200 
server: nginx
date: Sun, 10 Sep 2023 17:24:27 GMT
content-type: text/html; charset=utf-8
content-length: 71067
accept-ranges: bytes
cache-control: no-cache
last-modified: Fri, 08 Sep 2023 16:53:21 GMT
set-cookie: anon_u=cHN1X18yNjRkMDdlZi1lZTUyLTg1NWEtMzBkZS04MjMyZGU5NmU3NzM=|1694366667|9b41f163e3d360d24ae21fa29273d304d9ae980f; Path=/; Domain=bitly.com; Expires=Fri, 08 Mar 2024 17:24:27 GMT; HttpOnly; Secure
set-cookie: _xsrf=c9b67615-802b-b780-1240-df3060c1d699; Path=/; Domain=bitly.com; Expires=Tue, 10 Oct 2023 17:24:27 GMT; Secure
x-frame-options: DENY
strict-transport-security: max-age=31536000
via: 1.1 google
alt-svc: h3=":443"; ma=2592000,h3-29=":443"; ma=2592000

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 67.199.248.10 208
A 67.199.248.11 208
NS ns-cloud-c3.googledomains.com 27015
NS ns-cloud-c4.googledomains.com 27015
NS ns-cloud-c1.googledomains.com 27015
NS ns-276.awsdns-34.com 27015
NS ns-1766.awsdns-28.co.uk 27015
NS ns-705.awsdns-24.net 27015
NS ns-1372.awsdns-43.org 27015
NS ns-cloud-c2.googledomains.com 27015

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on May 17, 2008 and will expire on May 17, 2032 if not renewed. This website is now assigned through the registrar Libyan Spider Network (int). The WHOIS data for this website's domain was last updated on April 18, 2022.
Domain Created:
2008-05-17
Domain Expires:
2032-05-17
Domain Updated:
2022-04-18
Domain Age:
15 years 4 months 4 days
Domain Registrar:
Libyan Spider Network (int)
Domain Owner:
Bitly, Inc.
WhoIs:
 

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Registry WHOIS Server: whois.nic.ly
Updated Date: 2022-04-18T03:12:18.153Z
Creation Date: 2008-05-17T22:00:00.0Z
Registry Expiry Date: 2032-05-17T22:00:00.0Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00.0Z
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8448469791
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Registry Registrant ID: dxQ0Z-wRdwh
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant Street: 601 W 26th St, 3rd Floor, STE 357
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +64.66785610
Registrant Email: email
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
DNSSEC: unsigned
>>> Last update of WHOIS database: 2023-09-10T17:00:01.747Z