Variety.Com - Info variety.com

variety.com receives about 354,500 unique visitors and 439,580 (1.24 per visitor) page views per day which should earn about $3,698.22/day from advertising revenue. Estimated site value is $2,565,557.81. According to Alexa Traffic Rank variety.com is ranked number 1,458 in the world and 0.0709% of global Internet users visit it. Site is hosted in San Francisco, California, 94110, United States and links to network IP address 192.0.79.33. This server supports HTTPS and HTTP/2.

About - variety.com

From the publishers of Daily Variety, Variety.com offers the most comprehensive online resource to the global entertainment business. Featuring breaking industry news, reviews, box office rankings, Blogs and original video content, Variety has provided unsurpassed insight into the entertainment business since 1905.
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
How did variety.com look in the past? Edit Site Info

Last update was 37 days ago
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*HypeStat.com is not linking to, promoting or affiliated with variety.com in any way. Only publicly available statistics data are displayed.

How popular is variety.com?

354.5K daily visitors
Daily Unique Visitors:
354,500
Monthly Unique Visitors:
10,635,000
Pages per Visit:
1.24
Daily Pageviews:
439,580
Alexa Rank:
1,458 visit alexa
Alexa Reach:
0.0709%   (of global internet users)
Avg. visit duration:
01:14
Bounce rate:
60.31%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
16.38%
Referral:
5.54%
Search:
62.41%
Social:
15.68%
Paid:
0%

Visitors by country

Users%Pageviews%Rank
United States 61.3%62.5%363
United Kingdom 5.6%5.5%703
Canada 4.6%4.3%528
India 2.8%2.5%2982
Australia 2.0%1.9%828
China 1.6%1.9%7892
Japan 1.6%1.4%5411
Germany 1.4%1.2%3729
France 1.2%1.2%3132
Spain 1.0%1.1%2501
Sweden 0.8%0.7%956
Brazil 0.6%0.6%5459
Ireland 0.6%0.6%645
Italy 0.6%0.6%4465
South Africa 0.6%0.6%1459
Denmark 0.5%0.5%865
Korea, Republic of 0.5%0.5%4034
Netherlands 0.5%0.5%2028
Mexico 0.5%0.6%3159

Where do visitors go on this site?

Reach%Pageviews%PerUser
variety.com
99.92%99.83%1.21
events.variety.com
0.03%0.05%2
OTHER
0%0.12%0

Competitive Data

SEMrush variety.com
SEMrush
Domain:
  variety.com
Rank:
(Rank based on keywords, cost and organic traffic)
  182
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  3,116,773
Organic Traffic:
(Number of visitors coming from top 20 search results)
  13,000,801
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $13,492,033.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  92
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  741
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $285.00

Data

Domain Authority:
  91
Page Authority:
  69
MozRank:
  7

How socially engaged is variety.com?

Facebook:
  91
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
variety.com
Last Change Time:
(The last time that the site changed status.)
2018-03-29 08:07:46
Region:
(The Ad Standard region to which this site has been assigned.)
A
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing


Mobile summary

Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:06:46
Region:
(The Ad Standard region to which this site has been assigned.)
A
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Root domain:
variety.com
Last Change Time:
(The last time that the site changed status.)
2018-03-29 08:07:46
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

How much variety.com can earn?

Daily Revenue:
$3,698.22
Monthly Revenue:
$110,946.60
Yearly Revenue:
$1,349,850.30
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
United States 274,738$3,151.24
United Kingdom 24,177$150.62
Canada 18,902$132.50
Australia 8,352$62.89
China 8,352$25.81
Germany 5,275$25.48
France 5,275$24.79
Japan 6,154$19.69
India 10,990$17.58
Sweden 3,077$16.37
Ireland 2,637$13.08
South Africa 2,637$11.63
Netherlands 2,198$11.19
Italy 2,637$9.20
Denmark 2,198$8.44
Spain 4,835$5.37
Korea, Republic of 2,198$5.10
Brazil 2,637$4.67
Mexico 2,637$2.56

How much money do variety.com lose due to Adblock?

Daily Revenue Loss:
$673.24
Monthly Revenue Loss:
$20,197.20
Yearly Revenue Loss:
$245,732.66
Daily Pageviews Blocked:
70,891
Monthly Pageviews Blocked:
2,126,732
Yearly Pageviews Blocked:
25,875,239
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
United States 49,453$567.22
Canada 4,725$33.13
United Kingdom 3,868$24.10
Australia 1,670$12.58
Germany 1,530$7.39
Ireland 1,029$5.10
India 3,077$4.92
Sweden 862$4.58
China 1,086$3.36
France 580$2.73
Denmark 549$2.11
Netherlands 374$1.90
Italy 448$1.56
Spain 919$1.02
Japan 185$0.59
Brazil 158$0.28
South Africa 53$0.23
Mexico 237$0.23
Korea, Republic of 88$0.20

How much is variety.com worth?

Website Value:
$2,565,557.81

Where is variety.com hosted?

Server location
Server IP:
192.0.79.33
ASN:
AS2635 
ISP:
Automattic, Inc 
Server Location:
San Francisco
California, CA
94110
United States, US
 

Other sites hosted on 192.0.79.33

How fast does variety.com load?

Average Load Time:
(3047 ms) 25 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 13 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://r-login.wordpress.com/remote-login.php?action=js&host=variety.com&id=43439658&t=1526300611&back=http%3A%2F%2Fvariety.com%2F
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http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.9.6-beta1-43185
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Optimize CSS Delivery of the following:

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Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://cdn01.mzbcdn.net/mngr/578cff4eaa04d0826f287009.js (100 seconds)
http://video-cdn.variety.com/libraries/olPm1dzA.js (2.5 minutes)
http://video-cdn.variety.com/libraries/plsZnDJi.js (2.5 minutes)
http://video-cdn.variety.com/libraries/plsZnDJi.js?ver=4.9.6-beta1-43185 (2.5 minutes)
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Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 13% of the final above-the-fold content could be rendered with the full HTML response.
Click to see the screenshot with only the HTML response:

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 26.8KiB (28% reduction).

Compressing https://cdn.coverstand.com/13665/495423/iphonejpg/320/ac704eac1412a2453f2a60edf423bb24522aa61d.jpg could save 22.4KiB (30% reduction).
Compressing https://pmcvariety.files.wordpress.com/2013/02/defaultwebimage_640-480.png could save 4.3KiB (22% reduction).

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 2.3KiB (56% reduction).

Compressing http://cdn01.mzbcdn.net/mngr/578cff4eaa04d0826f287009.js could save 1KiB (54% reduction).
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Compressing https://www.youtube.com/iframe_api could save 302B (41% reduction).

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="http://variety…hia-littleton/">Cynthia Littleton</a> and 3 others are close to other tap targets.
The tap target <a href="http://variety…ate-Blanchett/" class="c-trending__link">Cate Blanchett</a> is close to 1 other tap targets.
The tap target <a href="http://variety.com/v/film/">Film</a> is close to 1 other tap targets.
The tap target <a href="http://variety…ap-1202807300/">‘Solo: A Star…d Iconic Stars</a> is close to 1 other tap targets.
The tap target <a href="http://footwea…ed/pmc_footer/" class="c-card__source">Footwear News</a> and 3 others are close to other tap targets.
The tap target <a href="http://footwea…ps-1202562344/">Kendall Jenner…Favorite Pumps</a> and 1 others are close to other tap targets.
The tap target <a href="/subscribe-us/" class="l-footer__copy__subscribe">Subscribe Today</a> is close to 1 other tap targets.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  93
Vendor reliability:
  93
Privacy:
  93
Child safety:
  90

SSL Checker - SSL Certificate Verify

variety.com supports HTTPS
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Verifying SSL Support. Please wait...

Verify HTTP/2 Support

variety.com supports HTTP/2
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Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.1 301 Moved Permanently
Date: Mon, 14 May 2018 12:26:45 GMT
Server: Apache/2.4.7 (Ubuntu)
Location: http://variety.com/
Cache-Control: max-age=60
Expires: Mon, 14 May 2018 12:27:45 GMT
Content-Length: 307
Connection: close
Content-Type: text/html; ch***t=iso-8859-1
HTTP/1.1 200 OK
Server: nginx
Date: Mon, 14 May 2018 12:26:45 GMT
Content-Type: text/html; ch***t=UTF-8
Connection: close
Vary: Accept-Encoding
Vary: Cookie
X-hacker: If you're reading this, you should visit automattic.com/jobs and apply to join the fun, mention this header.
X-UA-Compatible: IE=Edge
Link: <http://on.variety.com/VyoYrr>; rel=shortlink
X-nc: HIT dca 56
X-ac: 4.ord _dca

DNS Lookup

Type Ip Target TTL
NS ns2.wordpress.com 3584
NS ns1.wordpress.com 3584
NS ns3.wordpress.com 3584

Whois Lookup

Domain Created:
1996-09-17
Domain Age:
21 years 7 months 27 days  
WhoIs:
 

whois lookup at whois.enom.com...
Domain Name: VARIETY.COM
Registry Domain ID: 309244_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.enom.com
Registrar URL: www.enom.com
Updated Date: 2016-11-28T11:27:21.00Z
Creation Date: 1996-09-17T04:00:00.00Z
Registrar Registration Expiration Date: 2019-09-16T04:00:00.00Z
Registrar: ENOM, INC.
Registrar IANA ID: 48
Domain Status: clientTransferProhibited https://www.icann.org/epp#
clientTransferProhibitedRegistrant Name: NETWORK OPERATIONS
Registrant Organization: PMC
Registrant Street: 11175 SANTA MONICA BLVD.
Registrant City: LOS ANGELES
Registrant State/Province: CA
Registrant Postal Code: 90025
Registrant Country: US
Registrant Phone: +1.3103215000
Registrant Phone Ext: 4878
Registrant Fax: +1.3103215001
Registrant Email: email
Admin Name: NETWORK OPERATIONS
Admin Organization: PMC
Admin Street: 11175 SANTA MONICA BLVD.
Admin City: LOS ANGELES
Admin State/Province: CA
Admin Postal Code: 90025
Admin Country: US
Admin Phone: +1.3103215000
Admin Phone Ext: 4878
Admin Fax: +1.3103215001
Admin Email: email
Tech Name: NETWORK OPERATIONS
Tech Organization: PMC
Tech Street: 11175 SANTA MONICA BLVD.
Tech City: LOS ANGELES
Tech State/Province: CA
Tech Postal Code: 90025
Tech Country: US
Tech Phone: +1.3103215000
Tech Phone Ext: 4878
Tech Fax: +1.3103215001
Tech Email: email
Name Server: NS1.WORDPRESS.COM
Name Server: NS2.WORDPRESS.COM
Name Server: NS3.WORDPRESS.COM
DNSSEC: unSigned
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.4259744689
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2016-11-28T11:27:21.00Z <<<

For more information on Whois status codes, please visit https://icann.org/epp


The data in this whois database is provided to you for information
purposes only, that is, to assist you in obtaining information about or
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Version 6.3 4/3/2002

Get Noticed on the Internet! Increase visibility for this domain name by listing it at www.whoisbusinesslistings.com
whois lookup at whois.crsnic.net...
Domain Name: VARIETY.COM
Registry Domain ID: 309244_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.enom.com
Registrar URL: http://www.enom.com
Updated Date: 2017-03-05T17:21:38Z
Creation Date: 1996-09-17T04:00:00Z
Registry Expiry Date: 2019-09-16T04:00:00Z
Registrar: eNom, Inc.
Registrar IANA ID: 48
Registrar Abuse Contact Email:
Registrar Abuse Contact Phone:
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: NS1.WORDPRESS.COM
Name Server: NS2.WORDPRESS.COM
Name Server: NS3.WORDPRESS.COM
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-05-14T12:26:49Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no cir***stances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.

The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Last update was 37 days ago
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