stuff.co.nz Stuff.co.nz

   
Stuff

Domain Summary

What is the traffic rank for Stuff.co.nz?

• Stuff.co.nz ranks #2,854 globally on HypeStat.

What percent of global Internet users visit Stuff.co.nz?

• 0.0157181% of global Internet users visit Stuff.co.nz

How many people visit Stuff.co.nz each day?

• Stuff.co.nz receives approximately 774.9K visitors and 2,541,697 page impressions per day.

Which countries does Stuff.co.nz receive most of its visitors from?

• Stuff.co.nz is mostly visited by people located in New Zealand,Australia,United States.

How much Stuff.co.nz can earn?

• Stuff.co.nz should earn about $12,970.60/day from advertising revenue.

What is Stuff.co.nz estimated value?

• Estimated value of Stuff.co.nz is $15,632,060.30.

What IP addresses does Stuff.co.nz resolve to?

• Stuff.co.nz resolves to the IP addresses 52.222.236.101.

Where are Stuff.co.nz servers located in?

• Stuff.co.nz has servers located in Ft. Pierce, Florida, 34951, United States.

stuff.co.nz Profile

Title:Stuff Description:breaking news and videos of today's latest news stories from around new zealand, including up to date weather, world, sport, business, entertainment, technology life and style, travel and motoring.
Tags:
paper
daily news
motoring
entertainment
world
foreign news
news general
new zealand news
international news
business
life and style
stuff
news online
weather
news
technology
travel
sport
latest news
Category:News and Media / News and Media
About: Stuff.co.nz is a prominent New Zealand news website that covers a broad range of topics, including national and international news, sports, business, entertainment, lifestyle, and more. The platform is well-known for its comprehensive news coverage and serves as a major source of information for New Zealanders. It is operated by Stuff Limited, which was previously owned by media conglomerate Fairfax Media before being purchased by its current owners. The website features articles from various local and international sources, along with multimedia content such as videos and photo galleries. Stuff.co.nz is frequently updated to ensure that readers receive the latest news and information in real-time. The site also offers opinion pieces, editorial content, and several interactive features, such as polls and quizzes, to engage its audience. In addition to news content, the platform provides weather updates, live streaming of significant events, and a dedicated section for job listings. Readers can access Stuff.co.nz via its website or mobile app, making it a versatile and accessible news source for people both within New Zealand and abroad.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info

What technologies does stuff.co.nz use?

These are the technologies used at stuff.co.nz. stuff.co.nz has a total of 12 technologies installed in 5 different categories.
Advertising
AppNexus AppNexus
GumGum GumGum
Index Exchange Index Exchange
OpenX OpenX
Outbrain Outbrain
PubMatic PubMatic
Rubicon Project Rubicon Project
Teads Teads
Security
HSTS HSTS
Miscellaneous
HTTP/3 HTTP/3
PWA PWA
Widgets
Outbrain Outbrain
Caching
Varnish Varnish

stuff.co.nz Traffic Analysis

Stuff.co.nz is ranked #2,854 in the world. This website is viewed by an estimated 774.9K visitors daily, generating a total of 2.5M pageviews. This equates to about 23.5M monthly visitors. Stuff.co.nz traffic has decreased by 19.2% compared to last month.
Daily Visitors774.9K
8.83%
Monthly Visits23.5M
19.2%
Pages per Visit3.28
4.65%
Visit duration04:20
2.27%
Bounce Rate40.01%
2.71%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
774,890
Monthly Visits:
23,479,167
Pages per Visit:
3.28
Daily Pageviews:
2,541,697
Avg. visit duration:
04:20
Bounce rate:
40.01%
Global Reach:
0.0157181%
Monthly Visits (SEMrush):
29,371,847
Monthly Unique Visitors (SEMrush):
3,983,210
Monthly Visits (SimilarWeb):
23,481,513
HypeRank:
2,854
SEMrush Rank:
7,868
SimilarWeb Rank:
2,560
*All traffic values are estimates only.

Traffic sources

Direct:
83.67%
Referral:
2.36%
Search:
12.61%
Social:
1.16%
Paid:
0.19%

Desktop vs Mobile

Desktop:
26.52%
Mobile:
73.48%

Total Visits Last 3 Months

23.5M
APR
29.1M
MAY
23.5M
JUN

Visitors by country

Country
Users%
 
New Zealand 89.41%
 
Australia 4.48%
 
United States 2.23%
 
United Kingdom 1.46%
 
Germany 0.29%

Where do visitors go on stuff.co.nz?

 
Reach%Pageviews%PerUser
stuff.co.nz
86.65%72.95%2.02
i.stuff.co.nz
14.93%18.37%3.0
my.stuff.co.nz
2.95%5.06%4.1
coupons.stuff.co.nz
2.15%1.18%1
resources.stuff.co.nz
1.78%1.10%1

Which sites are competitors to stuff.co.nz?

Websites similar to stuff.co.nz are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 56 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with stuff.co.nz in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
2,040,000
Bing Index:
28,400,000
Baidu Index:
63

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  stuff.co.nz
Rank:
(Rank based on keywords, cost and organic traffic)
  7,868
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  333,305
Organic Traffic:
(Number of visitors coming from top 20 search results)
  299,903
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $118,285.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $13K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $389.1K and annual gross revenue of approximately $4.7M. Based on these figures, the site's net worth is estimated at around $15.6M.

How much would stuff.co.nz make?

Daily Revenue:
$12,970.60
Monthly Revenue:
$389,118.00
Yearly Revenue:
$4,734,269.00
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
New Zealand 2,272,630$11,817.68
 
Australia 113,879$548.90
 
United States 56,789$274.29
 
United Kingdom 37,051$99.30
 
Germany 7,409$10.37

Loss of money due to Adblock?

Daily Revenue Loss:
$3,014.29
Monthly Revenue Loss:
$90,428.69
Yearly Revenue Loss:
$1,100,215.71
Daily Pageviews Blocked:
586,506
Monthly Pageviews Blocked:
17,595,174
Yearly Pageviews Blocked:
214,074,613

Daily revenue loss by country

 
CountryBlockedLost Money
 
New Zealand 545,431$2,836.24
 
Australia 22,776$109.78
 
United States 10,222$49.37
 
United Kingdom 5,928$15.89
 
Germany 2,149$3.01

How much is stuff.co.nz worth?

Website Value:
$15.6M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
stuff.co.nz
Last Change Time:
(The last time that the site changed status.)
2022-04-21 10:10:27
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
stuff.co.nz
Last Change Time:
(The last time that the site changed status.)
2022-04-21 10:10:27
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
stuff.co.nz
Last Change Time:
(The last time that the site changed status.)
2022-04-21 10:10:27
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is stuff.co.nz hosted? ▼

Stuff.co.nz may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
52.222.236.101
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Ft. Pierce
Florida, FL
34951
United States, US
 

Other sites hosted on 52.222.236.101

How fast does stuff.co.nz load? ▼

The average loading time of stuff.co.nz is 53 ms. The Desktop speed index is 72 and mobile speed index is 100.
Average Load Time:
53 ms

Page Speed (Google PageSpeed Insights) - Desktop

72
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

100
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s)Largest Contentful Paint (LCP) 0%

Lab Data

Does stuff.co.nz use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on stuff.co.nz are reduced by 72%.
stuff.co.nz use gzip compression.
Original size: 6.6 KB
Compressed size: 1.81 KB
File reduced by: 4.8 KB (72%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. stuff.co.nz has 91 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  91
Safety Confidence:
  48
Child Safety Reputations:
  90
Child Safety Confidence:
  45

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. stuff.co.nz supports HTTPS.
 stuff.co.nz supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.stuff.co.nz
Organization: STUFF LIMITED
Location: Wellington, Wellington, NZ
Issuer: GlobalSign Atlas R3 OV TLS CA 2025 Q3
Valid from: Jul 21 12:01:12 2025 GMT
Valid until: Aug 22 12:01:11 2026 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GlobalSign Atlas R3 OV TLS CA 2025 Q3
Organization: GlobalSign nv-sa
Location: BE
Issuer: GlobalSign
Valid from: Apr 16 03:15:03 2025 GMT
Valid until: Apr 16 00:00:00 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 stuff.co.nz supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
New Zealand/News and Media

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
content-length: 0
location: https://www.stuff.co.nz/
date: Thu, 17 Jul 2025 20:47:37 GMT
server: AmazonS3
x-cache: Hit from cloudfront
via: 1.1 30e954298424aa69c035e25834574742.cloudfront.net (CloudFront)
x-amz-cf-pop: FRA56-P4
x-amz-cf-id: QfR7acV1VZhFLJFRepJje-XK7Yp1nxzJmzFzc4zr5OTDRjCwggdBaw==
age: 500743

HTTP/2 200 
etag: "81d077b0452c2e9a8ee4dee82dfd697a"
via: 1.1 varnish, 1.1 varnish, 1.1 varnish
last-modified: Sun, 20 Jul 2025 21:35:30 GMT
content-type: text/html
content-encoding: gzip
accept-ranges: bytes
date: Wed, 23 Jul 2025 15:53:19 GMT
age: 222
x-served-by: cache-akl10325-AKL, cache-akl10325-AKL, cache-fra-etou8220135-FRA
x-cache: MISS, HIT, HIT
x-cache-hits: 0, 31, 1
x-timer: S1753285999.244984,VS0,VE2
vary: Accept-Encoding
strict-transport-security: max-age=31536000
alt-svc: h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length: 1851

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
NS ns-317.awsdns-39.com 7903
NS ns-626.awsdns-14.net 7903
NS ns-1037.awsdns-01.org 7903
NS ns-1935.awsdns-49.co.uk 7903

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on September 14, 1997 and will expire on September 18, 2025 if not renewed. This website is now assigned through the registrar Metaname. The WHOIS data for this website's domain was last updated on May 6, 2025.
Domain Created:
1997-09-14
Domain Updated:
2025-05-06
Domain Age:
28 years 4 days
Domain Registrar:
Metaname
WhoIs:
 

Domain Name: stuff.co.nz
Registrar URL: https://metaname.net/
Updated Date: 2025-05-06T12:00:12Z
Creation Date: 1997-09-14T12:00:00Z
Original Created: 1997-09-14T12:00:00Z
Registrar: Metaname
Domain Status: ok https://icann.org/epp#ok
Name Server: ns-1037.awsdns-01.org
Name Server: ns-1935.awsdns-49.co.uk
Name Server: ns-317.awsdns-39.com
Name Server: ns-626.awsdns-14.net
DNSSEC: unsigned
URL of the Domain Name Commission Limited Inaccuracy Complaint Form: https://dnc.org.nz/enquiry-form/
>>> Last update of WHOIS database: 2025-07-23T15:54:19Z