whatsonreading.com vs. amazon.co.uk

Domain:
whatsonreading.com whatsonreading.com 
amazon.co.uk amazon.co.uk
HTTP/2 Support:
  
  
HTTPS Support:
  
  
Daily Unique Visitors:
2,778 
 12,389,921
Monthly Visits:
84,173 
 375,414,606
PageViews per user:
2.95 
 7.67
Daily Pageviews:
8,203 
 95,074,716
Avg. visit duration:
02:20 
 05:30
Bounce Rate:
51.65 
 32.87
Global Reach:
5.63E-5% 
 0.2513206%
HypeRank:
1,743,537 
 112
SemRush Rank:
932,989 
 2,480
SimilarWeb Rank:
489715 
 73
Total Backlinks:
196,245 
 10,441,067
Follow Links:
n/a 
 5,067,083
Nofollow Links:
n/a 
 5,373,983
Referring Domains:
3,924 
 18,518
Referring IPs:
3,561 
 15,830
Authority Domain Score:
35 
 100
Page Load Time:
581ms 
 n/a
Page Speed Score Desktop:
60 
 89
Page Speed Score Mobile:
59 
 67
Organic Keywords:
3,957 
1,503,804
Organic Traffic:
1,120 
 1,069,564
Organic Cost:
 $8,161.00 
 $348,599.00
Moz Domain Authority:
n/a 
 n/a
Moz Page Authority:
n/a 
 n/a
MozRank:
n/a 
 n/a
Daily Revenue:
$22.66 
 $262,147.56
Website Value:
$21,144.80 
 $278,351,172.42