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Domain Summary
What is the traffic rank for Amazon.co.uk?
What percent of global Internet users visit Amazon.co.uk?
How many people visit Amazon.co.uk each day?
Which countries does Amazon.co.uk receive most of its visitors from?
How much Amazon.co.uk can earn?
What is Amazon.co.uk estimated value?
What IP addresses does Amazon.co.uk resolve to?
Where are Amazon.co.uk servers located in?
amazon.co.uk Profile
Sign up to Amazon Prime for unlimited One-Day Delivery. Low prices at Amazon on digital cameras, MP3, sports, books, music, DVDs, video games, home & garden and much more.
What technologies does amazon.co.uk use?
These are the technologies used at amazon.co.uk. amazon.co.uk has a total of 4 technologies installed in 4 different categories.
amazon.co.uk Traffic Analysis
Amazon.co.uk is ranked #145 in the world. This website is viewed by an estimated 11.8M visitors daily, generating a total of 87.7M pageviews. This equates to about 357.1M monthly visitors. Amazon.co.uk traffic has decreased by 0.2% compared to last month.
- Daily Unique Visitors
- 11,784,236
- Monthly Visits
- 357,062,351
- Pages per Visit
- 7.45
- Daily Pageviews
- 87,738,871
- Avg. Visit Duration
- 05:37
- Bounce Rate
- 33.41%
- Global Reach
- 0.2390347%
- Monthly Visits (SEMrush)
- 275,905,577
- Monthly Unique Visitors (SEMrush)
- 66,157,036
- Monthly Visits (SimilarWeb)
- 350,026,807
- HypeRank
- 145
- SEMrush Rank
- 2,246
- SimilarWeb Rank
- 79
*All traffic values are estimates only.
Traffic Sources
Desktop vs Mobile
Total Visits Last 3 Months
Visitors by Country
| Country | Users % |
|---|---|
| United Kingdom | 86.55% |
| United States | 2.67% |
| Ireland | 1.30% |
| Germany | 0.60% |
| China | 0.57% |
Where do visitors go on amazon.co.uk?
| Subdomain | Reach% | Pageviews% | PerUser |
|---|---|---|---|
| amazon.co.uk | 92.94% | 85.34% | 6.04 |
| sellercentral.amazon.co.uk | 5.64% | 6.94% | 8.1 |
| smile.amazon.co.uk | 3.57% | 4.33% | 7.97 |
| advertising.amazon.co.uk | 1.46% | 2.30% | 10 |
| affiliate-program.amazon.co.uk | 0.41% | 0.10% | 1.6 |
amazon.co.uk Traffic Flow
The largest share of traffic to amazon.co.uk comes from Direct visits (64.06%). After leaving the site, the most common destination is google.com and youtube.com.
amazon.co.uk Visitors from AI Platforms
See which AI tools are talking about amazon.co.uk. Check how amazon.co.uk ranks across today's most popular AI platforms.
amazon.co.uk SEMrush Overview
SEMrush is a complete online advertising and marketing platform that gives a wide variety of tools and features to help businesses and marketers improve their online visibility and optimize their digital marketing strategies.
- Domain
- amazon.co.uk
- RankBased on keywords, cost and organic traffic
- 2,246
- Organic KeywordsKeywords in top 20 Google SERP
- 1,276,370
- Organic TrafficVisitors coming from top 20 search results
- 1,119,141
- Organic CostEquivalent Google Ads spend for the same traffic
- $351,256.00
Backlinks Report
Amazon.co.uk has a total of 8,051,318 backlinks from 17,889 referring domains and most of them comes from United States.
Backlinks by Country
| Country | Domains |
|---|---|
| United States | 8,929 |
| United Kingdom | 1,604 |
| Germany | 519 |
| France | 367 |
| Netherlands | 294 |
Backlinks by TLDs
| TLD | Domains |
|---|---|
| .com | 11,398 |
| .uk | 1,975 |
| .org | 592 |
| .edu | 12 |
| .gov | 3 |
Which sites are competitors to amazon.co.uk?
Websites similar to amazon.co.uk are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
| Domain | Daily Visitors | |
|---|---|---|
| temu.com | 41.3M | Compare → |
| ebay.com | 22.8M | Compare → |
| aliexpress.com | 19.7M | Compare → |
| etsy.com | 15.7M | Compare → |
| ebay.co.uk | 6.3M | Compare → |
| wayfair.com | 4.2M | Compare → |
| trendyol.com | 3.4M | Compare → |
| alibaba.com | 3.2M | Compare → |
| argos.co.uk | 1.4M | Compare → |
| ebay.com.au | 1.2M | Compare → |
| emag.ro | 1M | Compare → |
| ebay.ca | 0.9M | Compare → |
| smythstoys.com | 0.9M | Compare → |
| currys.co.uk | 738.3K | Compare → |
| very.co.uk | 341.7K | Compare → |
Search Engine Indexes
Search engine indexes are huge databases of web pages that search engines like Google, Bing and Baidu use to retrieve relevant results when users search. These indexes are built by crawling and indexing pages from across the web.
Revenue Report
amazon.co.uk would generate approximately $245.9K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $7.4M and annual gross revenue of approximately $89.7M. Based on these figures, the site's net worth is estimated at around $260.4M.
How much would amazon.co.uk make?
How much is amazon.co.uk worth?
*All earnings values are estimates only.
Daily Earning by Country
| Country | Pageviews | Earning |
|---|---|---|
| United Kingdom | 75,935,830 | $203,508.02 |
| United States | 2,339,461 | $11,299.60 |
| Germany | 527,138 | $737.99 |
| Ireland | 1,142,274 | $536.87 |
| China | 503,661 | $50.37 |
Daily Revenue Loss by Country
| Country | Blocked | Lost |
|---|---|---|
| United Kingdom | 12,149,733 | $32,561.28 |
| United States | 421,103 | $2,033.93 |
| Germany | 152,870 | $214.02 |
| Ireland | 445,487 | $209.38 |
| China | 65,476 | $6.55 |
Impact of Ad Blockers
Ad Experience Report
Summary of the ad and abusive experience ratings Google assigns to amazon.co.uk, per platform.
Mobile Summary
- Root Domain
- amazon.co.uk
- Last Change TimeThe last time the site changed status
- 2025-12-09 06:43:29
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Desktop Summary
- Root Domain
- amazon.co.uk
- Last Change TimeThe last time the site changed status
- 2025-12-09 06:43:29
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Abusive Experience
- Root Domain
- amazon.co.uk
- Last Change TimeThe last time the site changed status
- 2025-12-09 06:43:29
- EnforcementChrome is not preventing your site from opening new windows or tabs.
- Off
- StatusReviewed for abusive experiences
- Passing
Where is amazon.co.uk hosted?
Amazon.co.uk may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
- Server IP
- 3.253.170.23
- ASN
- AS16509
- ISP
- Amazon.com, Inc.
- Server Location
- Dublin
Leinster, L
D02
Ireland, IE
Other sites hosted on 3.253.170.23
There are no other sites hosted on this IP.
How fast does amazon.co.uk load?
The average loading time of amazon.co.uk is 108 ms. The Desktop speed index is 90 and mobile speed index is 62.
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Does amazon.co.uk use compression?
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience.
Saved off the original size
Google Safe Browsing
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. amazon.co.uk has 94 Safety Reputations.
- Status
- SAFE
- Safety Reputations
- 94
- Safety Confidence
- 72
- Child Safety Reputations
- 94
- Child Safety Confidence
- 72
SSL Checker SSL Certificate Verify
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. amazon.co.uk supports HTTPS.
Organization:
Location:
Issuer: Amazon RSA 2048 M04
Valid from: Jan 19 00:00:00 2026 GMT
Valid until: Jan 16 23:59:59 2027 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Organization: Amazon
Location: US
Issuer: Amazon Root CA 1
Valid from: Aug 23 22:26:35 2022 GMT
Valid until: Aug 23 22:26:35 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Organization: Amazon
Location: US
Issuer: Starfield Services Root Certificate Authority - G2
Valid from: May 25 12:00:00 2015 GMT
Valid until: Dec 31 01:00:00 2037 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 & HTTP/3 Support
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. HTTP/3 goes a step further and runs over QUIC instead of TCP, for faster connections and better performance on unreliable networks.
Site Categories
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Http Header
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
Server: Server
Date: Mon, 14 Sep 2026 11:30:07 GMT
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Location: https://www.amazon.co.uk/
x-amz-rid: 6GPCR6MCW1YHEAJ12PK7
Vary: User-Agent,Accept-Encoding
HTTP/2 202
server: CloudFront
date: Mon, 14 Sep 2026 11:30:07 GMT
content-length: 0
x-amzn-waf-action: challenge
cache-control: no-store, max-age=0
content-type: text/html; charset=UTF-8
access-control-allow-origin: *
access-control-max-age: 86400
access-control-allow-methods: OPTIONS,GET,POST
access-control-expose-headers: x-amzn-waf-action
x-cache: Error from cloudfront
via: 1.1 95be0060be604c981ae336737024af84.cloudfront.net (CloudFront)
x-amz-cf-pop: FRA56-P14
alt-svc: h3=":443"; ma=86400
x-amz-cf-id: 9twe0yFZHP5yrBaWNsvHl4q9kAUXa9Fer5aTYhMLIV5cdtnEgRRCqQ==
DNS Lookup
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
| Type | IP | Target / TXT | TTL |
|---|---|---|---|
| MX | amazon-smtp.amazon.com | 5523 | |
| NS | ns-1256.awsdns-29.org | 5942 | |
| NS | ns-1689.awsdns-19.co.uk | 5942 | |
| NS | ns-430.awsdns-53.com | 5942 | |
| NS | ns-558.awsdns-05.net | 5942 |
Whois Lookup
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
- Domain Expires
- 2028-12-05
- Domain Updated
- 2026-09-06
- Domain Registrar
- Amazon.com, Inc. [Tag = AMAZON-COM]
Domain name:
amazon.co.uk
Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 10-Dec-2012
Registrar:
Amazon.com, Inc. [Tag = AMAZON-COM]
URL: http://
Relevant dates:
Registered on: before Aug-1996
Expiry date: 05-Dec-2028
Last updated: 06-Sep-2026
Registration status:
Registered until expiry date.
Name servers:
ns-1256.awsdns-29.org
ns-1689.awsdns-19.co.uk 205.251.198.153
ns-430.awsdns-53.com
ns-558.awsdns-05.net
WHOIS lookup made at 12:30:53 14-Sep-2026
********************************************************************************
* WHOIS service for .UK will cease on 9th of February 2027 *
* For more information on the replacement RDAP services please see: *
* https://theukdomain.uk/rdap *
********************************************************************************
--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:
Copyright Nominet UK 1996 - 2026.
You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at https://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.


