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Domain Summary
What is the traffic rank for Zalando.de?
What percent of global Internet users visit Zalando.de?
How many people visit Zalando.de each day?
Which countries does Zalando.de receive most of its visitors from?
How much Zalando.de can earn?
What is Zalando.de estimated value?
What IP addresses does Zalando.de resolve to?
Where are Zalando.de servers located in?
zalando.de Profile
Schuhe und Mode von über 1500 Top-Marken VERSANDKOSTENFREI bestellen - Riesen Auswahl an Schuhen, Mode, Taschen und Sports bei ► ZALANDO
What technologies does zalando.de use?
These are the technologies used at zalando.de. zalando.de has a total of 4 technologies installed in 4 different categories.
zalando.de Traffic Analysis
Zalando.de is ranked #2,090 in the world. This website is viewed by an estimated 1M visitors daily, generating a total of 7.6M pageviews. This equates to about 28.8M monthly visitors. Zalando.de traffic has decreased by 7.34% compared to last month.
- Daily Unique Visitors
- 952,097
- Monthly Visits
- 28,848,539
- Pages per Visit
- 8.02
- Daily Pageviews
- 7,634,593
- Avg. Visit Duration
- 04:27
- Bounce Rate
- 30.99%
- Global Reach
- 0.02%
- Monthly Visits (SEMrush)
- 27,918,365
- Monthly Unique Visitors (SEMrush)
- 10,491,445
- Monthly Visits (SimilarWeb)
- 28,280,119
- HypeRank
- 2,090
- SEMrush Rank
- 65,552
- SimilarWeb Rank
- 1,124
*All traffic values are estimates only.
Traffic Sources
Desktop vs Mobile
Monthly Visits
Visitors by Country
| Country | Users % |
|---|---|
| Germany | 89.12% |
| Switzerland | 0.95% |
| United States | 0.83% |
| Austria | 0.59% |
| Netherlands | 0.52% |
zalando.de SEMrush Overview
SEMrush is a complete online advertising and marketing platform that gives a wide variety of tools and features to help businesses and marketers improve their online visibility and optimize their digital marketing strategies.
- Domain
- zalando.de
- RankBased on keywords, cost and organic traffic
- 65,552
- Organic KeywordsKeywords in top 20 Google SERP
- 218,345
- Organic TrafficVisitors coming from top 20 search results
- 31,671
- Organic CostEquivalent Google Ads spend for the same traffic
- $8,355.00
Backlinks Report
Zalando.de has a total of 5,722 backlinks from 1,109 referring domains and most of them comes from United States.
Backlinks by Country
| Country | Domains |
|---|---|
| United States | 365 |
| Singapore | 213 |
| Germany | 138 |
| France | 27 |
| United Kingdom | 17 |
Backlinks by TLDs
| TLD | Domains |
|---|---|
| .com | 607 |
| .de | 98 |
| .in | 60 |
| .edu | 0 |
| .gov | 0 |
Which sites are competitors to zalando.de?
Websites similar to zalando.de are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
| Domain | Daily Visitors | |
|---|---|---|
 nike.com |
3.9M | Compare → |
 zara.com |
3.1M | Compare → |
 uniqlo.com |
2M | Compare → |
 stylight.de |
39.9K | Compare → |
 dress-for-less.de |
10.6K | Compare → |
 thenorthface.de |
233 | Compare → |
Search Engine Indexes
Search engine indexes are huge databases of web pages that search engines like Google and Baidu use to retrieve relevant results when users search. These indexes are built by crawling and indexing pages from across the web.
Revenue Report
zalando.de would generate approximately $7.8K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $234.8K and annual gross revenue of approximately $2.9M. Based on these figures, the site's net worth is estimated at around $8M.
How much would zalando.de make?
How much is zalando.de worth?
*All earnings values are estimates only.
Daily Earning by Country
| Country | Pageviews | Earning |
|---|---|---|
| Germany | 6,804,082 | $6,763.26 |
| Switzerland | 72,684 | $330.79 |
| United States | 63,653 | $252.11 |
| Austria | 44,683 | $66.79 |
| Netherlands | 39,642 | $62.84 |
Daily Revenue Loss by Country
| Country | Blocked | Lost |
|---|---|---|
| Germany | 1,973,184 | $2,762.46 |
| Switzerland | 13,083 | $72.61 |
| United States | 11,458 | $55.34 |
| Austria | 11,618 | $23.47 |
| Netherlands | 6,739 | $12.87 |
Impact of Ad Blockers
Ad Experience Report
Summary of the ad and abusive experience ratings Google assigns to zalando.de, per platform.
Mobile Summary
- Root Domain
- zalando.de
- Last Change TimeThe last time the site changed status
- 2020-11-16 04:24:30
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Desktop Summary
- Root Domain
- zalando.de
- Last Change TimeThe last time the site changed status
- 2020-11-16 04:24:30
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Abusive Experience
- Root Domain
- zalando.de
- Last Change TimeThe last time the site changed status
- 2020-11-16 04:24:30
- EnforcementChrome is not preventing your site from opening new windows or tabs.
- Off
- StatusReviewed for abusive experiences
- Passing
Where is zalando.de hosted?
Zalando.de may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
- Server IP
- 13.226.244.89
- ASN
- AS16509
- Server Location
- Kansas City
Missouri, MO
64184
United States, US
Other sites hosted on 13.226.244.89
How fast does zalando.de load?
The average loading time of zalando.de is 222 ms. The Desktop speed index is 91 and mobile speed index is 37.
Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Does zalando.de use compression?
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on zalando.de are reduced by 82%.
Saved 434.57 KB off the original size
Google Safe Browsing
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
WOT MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. zalando.de has 89 Safety Reputations.
- Status
- SAFE
- Safety Reputations
- 89
- Safety Confidence
- 48
- Child Safety Reputations
- 90
- Child Safety Confidence
- 45
SSL Checker SSL Certificate Verify
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. zalando.de supports HTTPS.
Organization:
Location:
Issuer: R10
Valid from: Jul 8 10:31:27 2025 GMT
Valid until: Oct 6 10:31:26 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Mar 13 00:00:00 2024 GMT
Valid until: Mar 12 23:59:59 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Security Headers
HTTP security headers tell browsers how to protect visitors: force HTTPS, block clickjacking and limit what scripts can do. zalando.de sends 3 of the 6 recommended security headers, and its SSL certificate is issued by Let's Encrypt.
- Strict-Transport-Security
- present
- Content-Security-Policy
- present
- X-Frame-Options
- present
- X-Content-Type-Options
- missing
- Referrer-Policy
- missing
- Permissions-Policy
- missing
- SSL issuer
- Let's Encrypt
- SSL expires
- 2026-11-30 in 27 days
Email Security
SPF, DKIM and DMARC are DNS records that prove which servers may send email for a domain and tell receivers what to do with forged messages. zalando.de has SPF and an enforced DMARC policy, which protects it against email spoofing.
- Email provider
- Google Workspace
- SPF
- present
- DMARC
- reject
- DKIM
- found
- DNSSEC
- not signed
v=spf1 ip4:63.185.125.73 ip4:185.85.220.205 ip4:195.71.68.47 ip4:62.50.54.185 include:_spf.google.com include:spf.protection.outlook.com include:_spf.salesforce.com -all
AI Crawlers
Websites use robots.txt to allow or block AI crawlers that collect content for training and AI search. zalando.de blocks 9 of 26 known AI crawlers.
- OpenAI
- blocked GPTBot
- Anthropic
- blocked ClaudeBot
- blocked Google-Extended
- Apple
- blocked Applebot-Extended
- Common Crawl
- blocked CCBot
- ByteDance
- blocked Bytespider
- Amazon
- blocked Amazonbot
- Meta
- blocked meta-externalagent
- AI2
- blocked Ai2Bot
- llms.txt
- present view
Verify HTTP/2 & HTTP/3 Support
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. HTTP/3 goes a step further and runs over QUIC instead of TCP, for faster connections and better performance on unreliable networks.
Http Header
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
server: CloudFront
date: Wed, 17 Sep 2025 12:17:32 GMT
content-length: 0
location: https://www.zalando.de/
x-cache: FunctionGeneratedResponse from cloudfront
via: 1.1 2d148e8afd5950255ce014a0e33236f4.cloudfront.net (CloudFront)
x-amz-cf-pop: FRA56-P14
x-amz-cf-id: F1JZ2ndMEWBaYoirWqzad7VlJAKM8e5kNELZ9IcenOyozLiR-pWmjQ==
HTTP/2 200
cache-control: no-cache, no-store, must-revalidate
content-security-policy: frame-ancestors 'self' https://content.solutions.zalando.com
content-type: text/html; charset=utf-8
link: <https://mosaic02.ztat.net/zds/assets/fonts/HelveticaNowText-Regular.79118717.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
link: <https://mosaic02.ztat.net/zds/assets/fonts/HelveticaNowText-Bold.7d962f1b.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
link: <https://mosaic02.ztat.net/zds/assets/fonts/TiemposText-Regular.3b6d5360.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
link: <https://mosaic01.ztat.net/zds/assets/fonts/902f979.woff2>; rel="preload"; as="font"; crossorigin; type="font/woff2"; nopush
link: <https://mosaic01.ztat.net/base-assets/8-3-6/require-2.1.22.min.js>; rel="preload"; as="script"; crossorigin; nopush
link: <https://mosaic01.ztat.net/base-assets/8-3-6/assets/bundle.js>; rel="preload"; as="script"; crossorigin; nopush
server: rendering-engine/gender-split-stackset/main-4549
strict-transport-security: max-age=157680000
vary: Accept-Encoding
x-flow-id: f9Knq247CrtG04QX
x-frame-options: sameorigin
x-zalando-child-request-id: f9Knq247CrtG04QX
x-akamai-transformed: 0 - 0 -
content-encoding: gzip
date: Wed, 17 Sep 2025 12:17:32 GMT
set-cookie: frsx=AAAAAD0Xrc-yAd_05ZMLHBjqsBpp6ZSdmshcVaI971yNHwXJWDLXtmfs9SavNY0Y8MDe_DfaDy0TOaZMamZYdq9oEojrpO8KxzCyv8Vgf6-r-GI6IK_ma4jhkDFP_XkQo5Z65i2BA22v2oRGgvrcjDk=; Path=/; Domain=zalando.de; Max-Age=3600; Secure
set-cookie: zcid=AAAAAJ6oTVmQsxxwjPxdwAD02ruZ7BK2YDIZT-Cz9l2dDKX96352v6rljxCxznSoTtOb97w7UGDEFYKKhlatNL6BAR2YXhKxc3P3-DHo74cm; Path=/; Domain=zalando.de; Expires=Tue, 07 Sep 2027 12:17:32 GMT; Max-Age=62208000; HttpOnly; Secure
set-cookie: Zalando-Client-Id=33b7a0f2-299a-4038-b223-2017148864f1; Path=/; Domain=zalando.de; Expires=Tue, 07 Sep 2027 12:17:32 GMT; Max-Age=62208000; HttpOnly; Secure
set-cookie: mpulseinject=false; expires=Wed, 17-Sep-2025 13:17:32 GMT; path=/; domain=.www.zalando.de; secure
set-cookie: bm_ss=ab8e18ef4e; Secure; SameSite=None; Domain=.zalando.de; Path=/; HttpOnly; Max-Age=3600
set-cookie: _abck=AD1A21A854B39B0A56275B060CCD605D~-1~YAAQzxwSAkAk/jiZAQAAosybVw5w270HB8K9eCCUjuruEwhwEVaRvC6Y3ugzEwowJ9RKYo3pZgLAnHJxeaaRRIbyn6pdqMK9ceDYSl4ID5JFBsv78ctCkQHi/0qdCm7iNne6TVctLIwN9LFzh2sIKuqUOy/rwjOm+AYP90hiZdXcbBRUSN7hBLiQ5JeFdLkg4GzOPeZWChuBZFVVjx8s1vvJo+P37uwpCf7Uq1tmAJeLESr7j68PrwbSZgzh56HxVzGrOENHPuWZ58tgUEQNKviBLlF6CCjclKuD5A5Hk79EjIvCYAvajRksLqSKUhbx5o5257MoHcjpGRVVfBCXGriD04t8CGKEg3Rb8fAWczODZPqnQsRY9IWP7tuyhpxHE4Hf3UJ6XAhq4Ik9Vj995bIIL3zgXq8RyYSQLTALwWG7yy76THqphKZakBTeIHGbnSk6OqyK~-1~-1~-1~-1~-1; Domain=.zalando.de; Path=/; Expires=Thu, 17 Sep 2026 12:17:32 GMT; Max-Age=31536000; Secure
set-cookie: bm_s=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; Domain=.zalando.de; Path=/; Expires=Sat, 18 Oct 2025 12:17:32 GMT; Max-Age=2678400; Secure; HttpOnly
set-cookie: bm_so=242BEFD2400FD4B6E6E1D953C5D76BD8CCD6132B6F697A4F1DC8762C8968DE9E~YAAQzxwSAkIk/jiZAQAAosybVwUaRPkrVN2YFIIDEPjXLH20yGMAaw4ZN+NKZAU6FJmo5pb81A0e5YDsBt6yC42FV9i4qMS8lUAbqLlybxlLjwU6A5SYO6RDWhT3ZL9C8dTefqwLfUKjXJtEEnkGG7hCM4oF6VmZ1SeNTNCOpZOGgleruA+1lgvWXPC1yMKr4NK02sqpCgz/6cAeotY9Nkh/Ztn851i9g5dqvNQaKlCeMBjlUxBxNac+V+uCzwNTK7KDkxr66OOC2I/m/CeU6+ATzpTf+WPa1YjO5iCq5Ngd/VVS2J8RK+aYEqOx3z5ubKS8BYA8bwEyc/sYdktc9OLk2fnUROhpkbfl3wMEM7bd2B8e88WV9/0wY9KvAGlXt3wrG//gZzzY8mnqbV18RGth0howgjJrZIZ4dhTZJpTlxGng59jiqWZ4Ic9BML5RxdHcNPUiZ8Rahzpf; Domain=.zalando.de; Path=/; Expires=Thu, 18 Sep 2025 12:17:32 GMT; Max-Age=86400; Secure
set-cookie: bm_sz=6C1353694C57BC2D099295C7711837CA~YAAQzxwSAkMk/jiZAQAAosybVx2EaBE+s1IopHsnFaroHiXhfDgCCcwc4XBcNyN85mpzeoPQ+Od6PzRefCIRa4O9DcmdZTYdf6khhGLSzI3Ityz/uaGxQcRP1FdlwHa0p/SQtVOhqYdhX2nHZrFzJ1JKnq9dfOSFhxD9g6egI1D12GtbzMTyuZMH3aFDUX7pFtaYxj5mHW0+W+WBu4nUSUb6AGYSk5bh+LRdAjrvfzzhYXQ6z0rHa3lHYqmfmzdfKEhXI+iQwP4sIVbALXXyLE3v7uJU09seIG915VqO+J2eFPz20XRIeShuWvzH2C4f7FZHUdndUb51syApetqJaNQj2arih4n5+S6TeOhN3+03sXqVy77B+p8gD3/XV4xkBZQjNb4=~3485764~3622470; Domain=.zalando.de; Path=/; Expires=Wed, 17 Sep 2025 16:17:32 GMT; Max-Age=14400
DNS Lookup
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
| Type | IP | Target / TXT | TTL |
|---|---|---|---|
| MX | alt1.aspmx.l.google.com | 1098 | |
| MX | alt2.aspmx.l.google.com | 1098 | |
| MX | aspmx.l.google.com | 1098 | |
| MX | alt3.aspmx.l.google.com | 1098 | |
| MX | alt4.aspmx.l.google.com | 1098 |
Whois Lookup
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
- Domain Updated
- 2023-07-13
% Restricted rights. % % Terms and Conditions of Use % % The above data may only be used within the scope of technical or % administrative necessities of Internet operation or to remedy legal % problems. % The use for other purposes, in particular for advertising, is not permitted. % % The DENIC whois service on port 43 doesn't disclose any information concerning % the domain holder, general request and abuse contact. % This information can be obtained through use of our web-based whois service % available at the DENIC website: % http://www.denic.de/en/domains/whois-service/web-whois.html % % Domain: zalando.de Nserver: ns-1377.awsdns-44.org Nserver: ns-1553.awsdns-02.co.uk Nserver: ns-258.awsdns-32.com Nserver: ns-981.awsdns-58.net Status: connect Changed: 2023-07-13T15:28:03+02:00
