taboola.com Taboola.com

   
Content Discovery & Native Advertising | Taboola.com

Domain Summary

What is the traffic rank for Taboola.com?

• Taboola.com ranks #8,639 globally on HypeStat.

What percent of global Internet users visit Taboola.com?

• 0.3905848% of global Internet users visit Taboola.com

How many people visit Taboola.com each day?

• Taboola.com receives approximately 19.3M visitors and 29,061,946 page impressions per day.

Which countries does Taboola.com receive most of its visitors from?

• Taboola.com is mostly visited by people located in United States,Germany,France.

How much Taboola.com can earn?

• Taboola.com should earn about $111,116.89/day from advertising revenue.

What is Taboola.com estimated value?

• Estimated value of Taboola.com is $114,740,316.54.

What IP addresses does Taboola.com resolve to?

• Taboola.com resolves to the IP addresses 2a04:4e42:c00::644, 151.101.2.132.

Where are Taboola.com servers located in?

• Taboola.com has servers located in Ashburn, Virginia, 20149, United States.

taboola.com Profile

Title:Content Discovery & Native Advertising | Taboola.com
Description:Taboola is the world's leading discovery & native advertising platform that helps people explore what's interesting and new in the moment of next.
Tags:
monetize
taboola
audience
content
drive traffic
traffic
About: Taboola is an online advertising platform that helps publishers and advertisers reach their target audiences. It uses a variety of methods, including native advertising, content recommendation, and video discovery, to help publishers and advertisers reach their desired audiences. Taboola's platform is used by some of the world's largest media companies, including NBC, Fox, and Yahoo. Taboola also offers a range of services, such as analytics, optimization, and targeting, to help publishers and advertisers maximize their return on investment.
*This text is generated by artificial intelligence and may not be accurate. Edit Site Info

What technologies does taboola.com use?

These are the technologies used at taboola.com. taboola.com has a total of 13 technologies installed in 13 different categories.
Tag Managers
Google Tag Manager Google Tag Manager
Security
HSTS HSTS
JavaScript Libraries
jQuery jQuery
jQuery Migrate jQuery Migrate
Miscellaneous
Open Graph Open Graph
PaaS
Platform.sh Platform.sh
Advertising
Taboola Taboola
Caching
Varnish Varnish
CMS
WordPress WordPress
Blogs
WordPress WordPress
SEO
Yoast SEO Yoast SEO
Yoast SEO Premium Yoast SEO Premium
WordPress plugins
Yoast SEO Yoast SEO
Programming Languages
PHP PHP
Databases
MySQL MySQL

taboola.com Traffic Analysis

Taboola.com is ranked #8,639 in the world. This website is viewed by an estimated 19.3M visitors daily, generating a total of 29.1M pageviews. This equates to about 583.4M monthly visitors. Taboola.com traffic has increased by 3.8% compared to last month.
Daily Visitors19.3M
9.16%
Monthly Visits583.4M
3.8%
Pages per Visit1.51
0.99%
Visit duration00:40
6.59%
Bounce Rate46.66%
0.09%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
19,255,540
Monthly Visits:
583,442,862
Pages per Visit:
1.51
Daily Pageviews:
29,061,946
Avg. visit duration:
00:40
Bounce rate:
46.66%
Global Reach:
0.3905848%
Monthly Visits (SEMrush):
744,558,550
Monthly Unique Visitors (SEMrush):
322,712,545
Monthly Visits (SimilarWeb):
571,946,745
HypeRank:
8,639
SEMrush Rank:
77,588
*All traffic values are estimates only.

Traffic sources

Direct:
84.85%
Referral:
15.05%
Search:
0.07%
Social:
0.02%
Paid:
0.02%

Desktop vs Mobile

Desktop:
3.70%
Mobile:
96.30%

Total Visits Last 3 Months

587.9M
SEP
562.1M
OCT
583.4M
NOV

Visitors by country

Country
Users%
 
United States 43.19%
 
Germany 10.89%
 
France 6.52%
 
Brazil 4.25%
 
Canada 2.88%

Where do visitors go on taboola.com?

 
Reach%Pageviews%PerUser
trc.taboola.com
50.82%15.37%1.1
taboola.com
18.82%9.66%1.81
api.taboola.com
14.96%5.09%1.2
authentication.taboola.com
12.20%4.65%1.4
backstage.taboola.com
8.45%31.98%13
Last update was 120 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with taboola.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
87
Bing Index:
4,950
Baidu Index:
4,340

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of taboola.com is 74.
Domain Authority:
  74
Page Authority:
  61
MozRank:
  6

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  taboola.com
Rank:
(Rank based on keywords, cost and organic traffic)
  77,588
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  10,348
Organic Traffic:
(Number of visitors coming from top 20 search results)
  22,377
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $280,655.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $111.1K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $3.3M and annual gross revenue of approximately $40.6M. Based on these figures, the site's net worth is estimated at around $114.7M.

How much would taboola.com make?

Daily Revenue:
$111,116.89
Monthly Revenue:
$3,333,506.70
Yearly Revenue:
$40,557,664.85
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 12,551,706$60,624.74
 
Canada 836,518$5,052.57
 
Germany 3,165,914$4,432.28
 
Brazil 1,234,012$1,641.24
 
France 1,894,578$1,098.86

Loss of money due to Adblock?

Daily Revenue Loss:
$13,680.30
Monthly Revenue Loss:
$410,409.15
Yearly Revenue Loss:
$4,993,311.31
Daily Pageviews Blocked:
3,668,996
Monthly Pageviews Blocked:
110,069,879
Yearly Pageviews Blocked:
1,339,183,532

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 2,259,307$10,912.45
 
Germany 918,115$1,285.36
 
Canada 209,130$1,263.14
 
France 208,404$120.87
 
Brazil 74,041$98.47

How much is taboola.com worth?

Website Value:
$114.7M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
taboola.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
taboola.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:06:42
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
taboola.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is taboola.com hosted? ▼

Taboola.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
2a04:4e42:c00::644, 151.101.2.132
ASN:
AS54113 
ISP:
Fastly 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 151.101.2.132

There are no other sites hosted on this IP

How fast does taboola.com load? ▼

The average loading time of taboola.com is 51 ms. The Desktop speed index is 98 and mobile speed index is 32.
Average Load Time:
51 ms

Page Speed (Google PageSpeed Insights) - Desktop

98
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)836ms 92% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 92% 4% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 4% 2% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 2%
First Input Delay (FID)4ms 96% of loads for this page have a fast (<100ms) First Input Delay (FID) 96% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.0s 91% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 91% 5% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 5% 2% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 2%
First Input Delay (FID)4ms 97% of loads for this page have a fast (<100ms) First Input Delay (FID) 97% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Lab Data

First Contentful Paint 0.7 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Avoids `unload` event listeners  
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Total Blocking Time 0 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Time to Interactive 1.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Max Potential First Input Delay 50 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Speed Index 0.7 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First Meaningful Paint 0.7 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Largest Contentful Paint 1.1 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

32
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)6.0s 92% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 6% 2% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 2% 91% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 91%
First Input Delay (FID)66ms 80% of loads for this page have a fast (<100ms) First Input Delay (FID) 80% 11% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 11% 7% of loads for this page have a slow (>300ms) First Input Delay (FID) 7%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)2.7s 60% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 60% 18% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 18% 21% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 21%
First Input Delay (FID)96ms 97% of loads for this page have a fast (<100ms) First Input Delay (FID) 75% 16% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 16% 8% of loads for this page have a slow (>300ms) First Input Delay (FID) 8%

Lab Data

First Contentful Paint 4.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Largest Contentful Paint image was not lazily loaded  
Above-the-fold images that are lazily loaded render later in the page lifecycle, which can delay the largest contentful paint. Learn more about optimal lazy loading
Total Blocking Time 1,570 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Max Potential First Input Delay 540 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Speed Index 11.1 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Time to Interactive 15.8 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint 4.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Preload Largest Contentful Paint image  
If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. Learn more about preloading LCP elements
Largest Contentful Paint 17.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets

Does taboola.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on taboola.com are reduced by 73%.
taboola.com use gzip compression.
Original size: 64.69 KB
Compressed size: 17.36 KB
File reduced by: 47.34 KB (73%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. taboola.com has 33 Safety Reputations.
Status:
  SUSPICIOUS
Safety Reputations:
  33
Safety Confidence:
  24
Child Safety Reputations:
  43
Child Safety Confidence:
  23

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. taboola.com supports HTTPS.
 taboola.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.taboola.com
Organization: TABOOLA.COM LTD
Location: RAMAT GAN, IL
Issuer: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Valid from: Oct 23 00:00:00 2023 GMT
Valid until: Nov 22 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global G2 TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Mar 30 00:00:00 2021 GMT
Valid until: Mar 29 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 taboola.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: Varnish
retry-after: 0
location: https://www.taboola.com/
accept-ranges: bytes
date: Sun, 07 Jan 2024 18:48:23 GMT
via: 1.1 varnish
x-served-by: cache-chi-klot8100166-CHI
x-cache: HIT
x-cache-hits: 0
x-timer: S1704653303.403958,VS0,VE0
strict-transport-security: max-age=31557600
content-length: 0

HTTP/2 200 
cache-control: max-age=0
content-type: text/html; charset=UTF-8
expires: Sun, 07 Jan 2024 18:37:13 GMT
last-modified: Tue, 17 Jan 2023 13:44:46 GMT
link: <https://www.taboola.com/>; rel=shortlink
traceresponse: 00-17a821439896e168954b2ffe13d7ea68-d7d661e5858ce2f8-01
x-debug-info: eyJyZXRyaWVzIjowfQ==
x-platform-cluster: i5sxgl7kxd646-master-7rqtwti
x-platform-processor: 4w57liyk5qmvb33ie62fm764wm
x-platform-router: qembyofs6mao6l33k7eoqiwdoa
x-xss-protection: 1; mode=block
accept-ranges: bytes
date: Sun, 07 Jan 2024 18:48:23 GMT
via: 1.1 varnish
age: 4270
x-served-by: cache-chi-klot8100051-CHI
x-cache: HIT
x-cache-hits: 1
x-timer: S1704653303.425951,VS0,VE2
strict-transport-security: max-age=31557600
content-length: 66247

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
AAAA 2a04:4e42:600::644 527
AAAA 2a04:4e42:800::644 527
AAAA 2a04:4e42:a00::644 527
AAAA 2a04:4e42:400::644 527
AAAA 2a04:4e42:e00::644 527
AAAA 2a04:4e42::644 527
AAAA 2a04:4e42:200::644 527
AAAA 2a04:4e42:c00::644 527
A 151.101.66.132 527
A 151.101.194.132 527
A 151.101.2.132 527
A 151.101.130.132 527
NS dns2.p05.nsone.net 172726
NS dns1.p05.nsone.net 172726
NS ns02.dnsfaster.com 172726
NS dns3.p05.nsone.net 172726
NS dns4.p05.nsone.net 172726
NS ns01.dnsfaster.com 172726
NS ns04.dnsfaster.com 172726
NS ns03.dnsfaster.com 172726

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on February 23, 2007 and will expire on February 23, 2031 if not renewed. This website is now assigned through the registrar Ascio Technologies, Inc. The WHOIS data for this website's domain was last updated on February 23, 2022.
Domain Created:
2007-02-23
Domain Expires:
2031-02-23
Domain Updated:
2022-02-23
Domain Age:
17 years 2 months 12 days
Domain Registrar:
Ascio Technologies, Inc
Domain Owner:
Not Disclosed
WhoIs:
 

Domain Name: taboola.com
Registry Domain ID: 834820814_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.ascio.com
Registrar URL: http://www.ascio.com 
Updated Date: 2022-02-23T09:40:53Z
Creation Date: 2007-02-23T00:00:00Z
Registrar Registration Expiration Date: 2031-02-23T22:21:41Z
Registrar: Ascio Technologies, Inc
Registrar IANA ID: 106
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +44 (20) 81583881
Domain Status: OK https://icann.org/epp#ok

Registry Registrant ID: Not Disclosed
Registrant Name: Not Disclosed
Registrant Organization: Not Disclosed
Registrant Street: Not Disclosed
Registrant City: Not Disclosed 
Registrant State/Province: 
Registrant Postal Code: Not Disclosed
Registrant Country: US
Registrant Phone: Not Disclosed
Registrant Phone Ext: Not Disclosed
Registrant Fax: Not Disclosed
Registrant Fax Ext: Not Disclosed
Registrant Email: https://whoiscontact.ascio.com?domainname=taboola.com

Registry Admin ID: Not Disclosed
Admin Name: Not Disclosed
Admin Organization: Not Disclosed
Admin Street: Not Disclosed
Admin City: Not Disclosed
Admin State/Province: Not Disclosed
Admin Postal Code: Not Disclosed
Admin Country: Not Disclosed
Admin Phone: Not Disclosed
Admin Phone Ext: Not Disclosed
Admin Fax: Not Disclosed
Admin Fax Ext: Not Disclosed
Admin Email: Not Disclosed

Registry Tech ID: Not Disclosed
Tech Name: Not Disclosed
Tech Organization: Not Disclosed
Tech Street: Not Disclosed
Tech City: Not Disclosed 
Tech State/Province: Not Disclosed
Tech Postal Code: Not Disclosed
Tech Country: Not Disclosed
Tech Phone: Not Disclosed
Tech Phone Ext: Not Disclosed
Tech Fax: Not Disclosed  
Tech Fax Ext: Not Disclosed
Tech Email: Not Disclosed

Name Server: dns1.p05.nsone.net
Name Server: dns2.p05.nsone.net
Name Server: dns3.p05.nsone.net
Name Server: dns4.p05.nsone.net
Name Server: ns01.dnsfaster.com
Name Server: ns02.dnsfaster.com
Name Server: ns03.dnsfaster.com
Name Server: ns04.dnsfaster.com
DNSSEC: signedDelegation
URL of the ICANN WHOIS Data Problem Reporting System: https://icann.org/wicf
>>> Last update of WHOIS database: 2024-01-07T18:49:36Z