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Domain Summary
What is the traffic rank for Npr.org?
What percent of global Internet users visit Npr.org?
How many people visit Npr.org each day?
Which countries does Npr.org receive most of its visitors from?
How much Npr.org can earn?
What is Npr.org estimated value?
What IP addresses does Npr.org resolve to?
Where are Npr.org servers located in?
npr.org Profile
NPR delivers breaking national and world news. Also top stories from business, politics, health, science,close technology, music, arts and culture. Subscribe to podcasts and RSS feeds.
What technologies does npr.org use?
These are the technologies used at npr.org. npr.org has a total of 10 technologies installed in 12 different categories.
npr.org Traffic Analysis
Npr.org is ranked #4,805 in the world. This website is viewed by an estimated 1.8M visitors daily, generating a total of 3.1M pageviews. This equates to about 54.1M monthly visitors. Npr.org traffic has decreased by 12.91% compared to last month.
- Daily Unique Visitors
- 1,786,476
- Monthly Visits
- 54,130,223
- Pages per Visit
- 1.71
- Daily Pageviews
- 3,056,374
- Avg. Visit Duration
- 01:54
- Bounce Rate
- 69.54%
- Global Reach
- 0.0362374%
- Monthly Visits (SEMrush)
- 40,768,817
- Monthly Unique Visitors (SEMrush)
- 19,160,738
- Monthly Visits (SimilarWeb)
- 52,543,398
- HypeRank
- 4,805
- SEMrush Rank
- 226
- SimilarWeb Rank
- 1,352
*All traffic values are estimates only.
Traffic Sources
Desktop vs Mobile
Total Visits Last 3 Months
Visitors by Country
| Country | Users % |
|---|---|
| United States | 88.63% |
| Canada | 1.71% |
| United Kingdom | 1.23% |
| Germany | 1.03% |
| Spain | 0.49% |
Where do visitors go on npr.org?
| Subdomain | Reach% | Pageviews% | PerUser |
|---|---|---|---|
| npr.org | 97.45% | 91.03% | 1.23 |
| apps.npr.org | 2.92% | 5.20% | 2.3 |
| media.npr.org | 1.39% | 1.18% | 1.1 |
| legacy.npr.org | 0.18% | 0.15% | 1.1 |
| text.npr.org | 0.18% | 0.21% | 1.6 |
npr.org Traffic Flow
The largest share of traffic to npr.org comes from Direct visits (31.93%). After leaving the site, the most common destination is google.com and youtube.com.
npr.org Visitors from AI Platforms
See which AI tools are talking about npr.org. Check how npr.org ranks across today's most popular AI platforms.
npr.org SEMrush Overview
SEMrush is a complete online advertising and marketing platform that gives a wide variety of tools and features to help businesses and marketers improve their online visibility and optimize their digital marketing strategies.
- Domain
- npr.org
- RankBased on keywords, cost and organic traffic
- 226
- Organic KeywordsKeywords in top 20 Google SERP
- 2,625,676
- Organic TrafficVisitors coming from top 20 search results
- 10,727,568
- Organic CostEquivalent Google Ads spend for the same traffic
- $13,666,103.00
Backlinks Report
Npr.org has a total of 327,908 backlinks from 12,330 referring domains and most of them comes from United States.
Backlinks by Country
| Country | Domains |
|---|---|
| United States | 7,132 |
| Singapore | 275 |
| Germany | 268 |
| United Kingdom | 189 |
| France | 144 |
Backlinks by TLDs
| TLD | Domains |
|---|---|
| .com | 7,660 |
| .org | 1,276 |
| .net | 368 |
| .edu | 109 |
| .gov | 12 |
Which sites are competitors to npr.org?
Websites similar to npr.org are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
| Domain | Daily Visitors | |
|---|---|---|
| rollingstone.com | 425.7K | Compare → |
| billboard.com | 410.6K | Compare → |
| pitchfork.com | 307.6K | Compare → |
| wbur.org | 60.1K | Compare → |
| wnyc.org | 23.8K | Compare → |
| wamu.org | 9.6K | Compare → |
Search Engine Indexes
Search engine indexes are huge databases of web pages that search engines like Google, Bing and Baidu use to retrieve relevant results when users search. These indexes are built by crawling and indexing pages from across the web.
Revenue Report
npr.org would generate approximately $14.4K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $432.4K and annual gross revenue of approximately $5.3M. Based on these figures, the site's net worth is estimated at around $17M.
How much would npr.org make?
How much is npr.org worth?
*All earnings values are estimates only.
Daily Earning by Country
| Country | Pageviews | Earning |
|---|---|---|
| United States | 2,708,942 | $13,084.19 |
| Canada | 52,370 | $316.31 |
| United Kingdom | 37,537 | $100.60 |
| Germany | 31,379 | $43.93 |
| Spain | 14,903 | $7.15 |
Daily Revenue Loss by Country
| Country | Blocked | Lost |
|---|---|---|
| United States | 487,610 | $2,355.15 |
| Canada | 13,092 | $79.08 |
| United Kingdom | 6,006 | $16.10 |
| Germany | 9,100 | $12.74 |
| Spain | 2,831 | $1.36 |
Impact of Ad Blockers
Ad Experience Report
Summary of the ad and abusive experience ratings Google assigns to npr.org, per platform.
Mobile Summary
- Root Domain
- npr.org
- Last Change TimeThe last time the site changed status
- 2026-06-17 02:58:58
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Desktop Summary
- Root Domain
- npr.org
- Last Change TimeThe last time the site changed status
- 2026-06-17 02:58:58
- Ad FilteringChrome is not filtering ads on your site.
- Off
- StatusReviewed against the Better Ads Standards
- Passing
Abusive Experience
- Root Domain
- npr.org
- Last Change TimeThe last time the site changed status
- 2026-06-17 02:58:58
- EnforcementChrome is not preventing your site from opening new windows or tabs.
- Off
- StatusReviewed for abusive experiences
- Passing
Where is npr.org hosted?
Npr.org may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
- Server IP
- 52.222.136.76
- ASN
- AS16509
- ISP
- Amazon.com, Inc.
- Server Location
- Pompano Beach
Florida, FL
33065
United States, US
Other sites hosted on 52.222.136.76
How fast does npr.org load?
The average loading time of npr.org is n/a ms. The Desktop speed index is 91 and mobile speed index is 40.
Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report. We are showing the 90th percentile of FCP and the 95th percentile of FID.
All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report over the last 30 days. To view suggestions tailored to each page, analyze individual page URLs.
Does npr.org use compression?
Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on npr.org are reduced by -11371%.
Saved 28.76 KB off the original size
Google Safe Browsing
Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
MyWot.com Reputation Ratings
MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. npr.org has 94 Safety Reputations.
- Status
- SAFE
- Safety Reputations
- 94
- Safety Confidence
- 62
- Child Safety Reputations
- 93
- Child Safety Confidence
- 60
SSL Checker SSL Certificate Verify
An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. npr.org does not support HTTPS.
Organization: "National Public Radio, Inc."
Location: Washington, District of Columbia, businessCategory = Private Organization, serialNumber = 700482, C = US, US, jurisdicti
Issuer: DigiCert SHA2 Extended Validation Server CA
Valid from: Jul 26 00:00:00 2023 GMT
Valid until: Jul 25 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize:
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: DigiCert High Assurance EV Root CA
Valid from: Oct 22 12:00:00 2013 GMT
Valid until: Oct 22 12:00:00 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Verify HTTP/2 & HTTP/3 Support
HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. HTTP/3 goes a step further and runs over QUIC instead of TCP, for faster connections and better performance on unreliable networks.
Site Categories
Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Http Header
HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
content-length: 0
location: https://www.npr.org/
date: Mon, 11 Sep 2023 07:35:23 GMT
server: AmazonS3
x-cache: Hit from cloudfront
via: 1.1 4ad6f7d2964ccad9e98ef7dfd5f9c392.cloudfront.net (CloudFront)
x-amz-cf-pop: MCI50-P1
x-amz-cf-id: y7RvAkVgQHvEKCe9Gtr3EA9YVlZVkmrmdmp9WZue3C-fngKCoRtObw==
age: 48642
HTTP/2 403
server: AkamaiGHost
mime-version: 1.0
content-type: text/html
content-length: 259
expires: Mon, 11 Sep 2023 21:06:05 GMT
date: Mon, 11 Sep 2023 21:06:05 GMT
server-timing: cdn-cache; desc=HIT
server-timing: edge; dur=1
server-timing: ak_p; desc="1694466365010_398720069_3101644_22_6655_38_34_15";dur=1
DNS Lookup
DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
| Type | IP | Target / TXT | TTL |
|---|---|---|---|
| SOA | 428 | ||
| Mname | ns-769.awsdns-32.net | ||
| Rname | awsdns-hostmaster.amazon.com | ||
| Serial Number | 1 | ||
| Refresh | 7200 | ||
| Retry | 900 | ||
| Expire | 1209600 | ||
| Minimum TTL | 86400 |
Whois Lookup
Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on December 13, 1993 and will expire on December 12, 2027 if not renewed. This website is now assigned through the registrar MarkMonitor Inc.. The WHOIS data for this website's domain was last updated on August 25, 2025.
- Domain Created
- 1993-12-13
- Domain Expires
- 2027-12-12
- Domain Updated
- 2025-08-25
- Domain Age
- 32 years 9 months 29 days
- Domain Registrar
- MarkMonitor Inc.
Domain Name: npr.org Registry Domain ID: REDACTED Registrar WHOIS Server: whois.markmonitor.com Registrar URL: http://www.markmonitor.com Updated Date: 2025-08-25T13:37:40Z Creation Date: 1993-12-13T05:00:00Z Registry Expiry Date: 2027-12-12T05:00:00Z Registrar: MarkMonitor Inc. Registrar IANA ID: 292 Registrar Abuse Contact Email:Registrar Abuse Contact Phone: +1.2083895740 Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited Name Server: ns-1227.awsdns-25.org Name Server: ns-139.awsdns-17.com Name Server: ns-1580.awsdns-05.co.uk Name Server: ns-769.awsdns-32.net DNSSEC: unsigned URL of the ICANN Whois Inaccuracy Complaint Form: https://icann.org/wicf/ >>> Last update of WHOIS database: 2026-07-09T06:08:46Z
