Life.Ru - Info life.ru

life.ru receives about 249,500 unique visitors and 548,900 (2.20 per visitor) page views per day which should earn about $1,523.79/day from advertising revenue. Estimated site value is $839,188.71. According to Alexa Traffic Rank life.ru is ranked number 1,760 in the world and 0.0499% of global Internet users visit it. Site is hosted in Kiev, 12, Russia and links to network IP address 185.165.123.22. This server supports HTTPS and doesn't support HTTP/2.

About - life.ru

Cобытия и новости 24 часа в сутки: эксклюзивные расследования, оригинальные фото и видео, «живые» истории, топовые эксперты, онлайн трансляции со всей планеты и горячие тренды соцмедиа и блогов.
How did life.ru look in the past? Edit Site Info

Last update was 111 days ago
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*HypeStat.com is not linking to, promoting or affiliated with life.ru in any way. Only publicly available statistics data are displayed.

How popular is life.ru?

249.5K daily visitors
Daily Unique Visitors:
249,500
Monthly Unique Visitors:
7,485,000
Pages per Visit:
2.20
Daily Pageviews:
548,900
Alexa Rank:
1,760 visit alexa
Alexa Reach:
0.0499%   (of global internet users)
Avg. visit duration:
05:48
Bounce rate:
37.22%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
45.29%
Referral:
29.19%
Search:
14.07%
Social:
11.45%
Paid:
0%

Visitors by country

Users%Pageviews%Rank
Russian Federation 61.9%59.9%82
Germany 8.4%10.7%642
United States 2.8%3.8%8992
Ukraine 2.4%2.6%396
Kazakhstan 1.9%1.8%293
United Kingdom 1.8%1.3%3180
Netherlands 1.7%1.7%748
China 1.6%1.6%9571
France 1.6%1.3%3263
Azerbaijan 1.5%1.6%631
Belarus 1.5%1.3%214
Czech Republic 0.8%0.8%1051
Korea, Republic of 0.8%0.7%3374
Lithuania 0.7%0.8%324
Israel 0.7%0.7%679
Uzbekistan 0.7%0.7%320
Italy 0.7%0.7%5105
Poland 0.6%0.4%3774
Canada 0.6%1.0%4103
Latvia 0.6%0.9%196
Spain 0.6%0.4%6559
Finland 0.5%0.3%1303

Where do visitors go on this site?

Reach%Pageviews%PerUser
life.ru
99.41%99.35%2.12
static.life.ru
0.72%0.42%1.2
embed.life.ru
0.16%0.08%1.1
admin.life.ru
0.01%0.12%29
OTHER
0%0.03%0

Competitive Data

SEMrush life.ru
SEMrush
Domain:
  life.ru
Rank:
(Rank based on keywords, cost and organic traffic)
  88,209
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  1,065
Organic Traffic:
(Number of visitors coming from top 20 search results)
  14,721
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $1,855.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  0
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  0
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $0.00

Data

Domain Authority:
  71
Page Authority:
  76
MozRank:
  6

How socially engaged is life.ru?

Facebook:
  1
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
life.ru
Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed


Mobile summary

Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Root domain:
life.ru
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

How much life.ru can earn?

Daily Revenue:
$1,523.79
Monthly Revenue:
$45,713.70
Yearly Revenue:
$556,183.35
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
Russian Federation 328,791$667.45
Germany 58,732$283.68
United States 20,858$239.24
Netherlands 9,331$47.50
United Kingdom 7,136$44.46
Canada 5,489$38.48
France 7,136$33.54
China 8,782$27.14
Israel 3,842$22.44
Ukraine 14,271$19.55
Azerbaijan 8,782$14.14
Italy 3,842$13.41
Finland 1,647$11.94
Belarus 7,136$9.70
Czech Republic 4,391$9.53
Korea, Republic of 3,842$8.91
Lithuania 4,391$7.86
Kazakhstan 9,880$7.01
Latvia 4,940$6.72
Uzbekistan 3,842$4.69
Poland 2,196$3.97
Spain 2,196$2.44

How much money do life.ru lose due to Adblock?

Daily Revenue Loss:
$219.30
Monthly Revenue Loss:
$6,579.04
Yearly Revenue Loss:
$80,045.00
Daily Pageviews Blocked:
56,685
Monthly Pageviews Blocked:
1,700,547
Yearly Pageviews Blocked:
20,689,990
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
Germany 17,032$82.27
United States 3,754$43.06
Russian Federation 19,727$40.05
Canada 1,372$9.62
Netherlands 1,586$8.07
United Kingdom 1,142$7.11
Israel 730$4.26
France 785$3.69
China 1,142$3.53
Finland 379$2.75
Ukraine 1,855$2.54
Italy 653$2.28
Azerbaijan 1,405$2.26
Lithuania 922$1.65
Poland 725$1.31
Latvia 840$1.14
Belarus 714$0.97
Czech Republic 439$0.95
Uzbekistan 615$0.75
Spain 417$0.46
Korea, Republic of 154$0.36
Kazakhstan 296$0.21

How much is life.ru worth?

Website Value:
$839,188.71

Where is life.ru hosted?

Server location
Server IP:
185.165.123.22
ASN:
AS64432 
ISP:
Variti LLC 
Server Location:
Kiev
12
Russia, RU
 

Other sites hosted on 185.165.123.22

There are no other sites hosted on this IP

How fast does life.ru load?

Average Load Time:
(2024 ms) 45 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 156.3KiB (35% reduction).

Compressing https://static.life.ru/posts/2017/12/1074067/gr/north/a0e7913ce6fa663067fa4541bd1f9034__940x420.jpg could save 65.4KiB (39% reduction).
Compressing https://static.life.ru/posts/2017/12/1073795/gr/north/3dd24cb126***03ebd54dd09d9945de41__660x.jpg could save 54KiB (39% reduction).
Compressing https://static.life.ru/posts/2017/12/1073934/gr/north/b1e1625daf504f08428e32717c6be16d__660x.jpg could save 27.1KiB (37% reduction).
Compressing https://static.life.ru/posts/2017/12/1074246/gr/north/b48df9df0db96315c5acfe20f18c66f2__660x.jpg could save 7.7KiB (16% reduction).
Compressing https://static.life.ru/posts/2017/12/1074284/gr/north/2db65f9d***3b5ef5054a899bf834f45a__265x200.jpg could save 2.1KiB (16% reduction).

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 1 blocking CSS resources. This causes a delay in rendering your page.

Approximately 50% of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Optimize CSS Delivery of the following:

https://life.ru/css/non-critical-0b1ecda868.css

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://embed.playbuzz.com/sdk.js (expiration not specified)
https://social.life.ru/v2/posts/batch?ids%5B%5D=1073795&ids%5B%5D=1074284&ids%5B%5D=1073934&ids%5B%5D=1074067&ids%5B%5D=1073737&ids%5B%5D=1074186&ids%5B%5D=1074274&ids%5B%5D=1074025&ids%5B%5D=1074273&ids%5B%5D=1074272&ids%5B%5D=1073750&ids%5B%5D=1073975&ids%5B%5D=1074135&ids%5B%5D=1073991&ids%5B%5D=1073848&ids%5B%5D=1074133&ids%5B%5D=1071492&ids%5B%5D=1074264&ids%5B%5D=1072796&ids%5B%5D=1074257&ids%5B%5D=1074250&ids%5B%5D=1073947&ids%5B%5D=1073993&ids%5B%5D=1074030&ids%5B%5D=1074244&ids%5B%5D=1074159&ids%5B%5D=1074043&ids%5B%5D=1074016&ids%5B%5D=1074243&ids%5B%5D=1074215&ids%5B%5D=1074210&ids%5B%5D=1073986&ids%5B%5D=1074236&ids%5B%5D=1074227&ids%5B%5D=1074180&ids%5B%5D=1074214&ids%5B%5D=1074204&ids%5B%5D=1074202&ids%5B%5D=1074199&ids%5B%5D=1074073&ids%5B%5D=1074183&ids%5B%5D=1074063&ids%5B%5D=1074178&ids%5B%5D=1074173&ids%5B%5D=1074163&ids%5B%5D=1074161&ids%5B%5D=1074150&ids%5B%5D=1074148&ids%5B%5D=1074088&ids%5B%5D=1074137 (30 seconds)
https://www.google.com/recaptcha/api.js?onload=onRecaptchaLoadCallback&render=explicit (5 minutes)
https://syndication.twitter.com/settings (10 minutes)
https://www.googletagmanager.com/gtm.js?id=GTM-K2CBLT (15 minutes)
https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/ru_RU/sdk.js (20 minutes)
https://connect.facebook.net/signals/config/118961308635049?v=2.8.6&r=stable (20 minutes)
https://platform.twitter.com/widgets.js (30 minutes)
https://mc.yandex.ru/metrika/watch.js (60 minutes)
https://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
https://st.top100.ru/top100/top100.js (60 minutes)
https://www.google-***ytics.com/***ytics.js (2 hours)

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and *** time.

Minify JavaScript for the following resources to reduce their size by 3.5KiB (17% reduction).

Minifying https://vk.com/js/api/openapi.js?139 could save 3.5KiB (17% reduction) after compression.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Size tap targets appropriately
All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  55
Vendor reliability:
  55
Privacy:
  55
Child safety:
  37

SSL Checker - SSL Certificate Verify

life.ru supports HTTPS
loader
Verifying SSL Support. Please wait...
Common Name: *.life.ru
Organization: AO News media, OU=job
Location: Moscow, Moscow, RU
Issuer: thawte SSL CA - G2
Valid from: Jul 20 00:00:00 2017 GMT
Valid until: Sep 18 23:59:59 2018 GMT
Authority: Is not a CA
Keysize:
Common Name: thawte SSL CA - G2
Organization: thawte, Inc.
Location: US
Issuer: thawte Primary Root CA
Valid from: Oct 31 00:00:00 2013 GMT
Valid until: Oct 30 23:59:59 2023 GMT
Authority: Is a CA
Keysize: 2048 Bits
Common Name: thawte Primary Root CA
Organization: thawte, Inc., OU=Certification Services Division, OU=(c) 2006 thawte, Inc. - For authorized use only
Location: US
Issuer: thawte Primary Root CA
Valid from: Nov 17 00:00:00 2006 GMT
Valid until: Jul 16 23:59:59 2036 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

life.ru does not support HTTP/2
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Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.1 301 Moved Permanently
Server: nginx
Date: Fri, 02 Mar 2018 07:22:39 GMT
Content-Type: text/html
Content-Length: 178
Connection: close
Location: https://life.ru/
X-VARITI-CCR: 787044717:1
Set-Cookie: ipp_uid2=SJB8qV78RiLhVqPA/A5iE3rknVo2BaL0EjSqPIg==; expires=Tue, 31 Dec 2030 23:59:59 GMT; path=/
Set-Cookie: ipp_uid1=1519975359230; expires=Tue, 31 Dec 2030 23:59:59 GMT; path=/
Set-Cookie: rerf=AAAAAFqY+78J11IpAySWAg==; expires=Sun, 01-Apr-18 07:22:39 GMT; path=/
P3P: policyref="/w3c/p3p.xml", CP="CUR ADM OUR NOR STA NID"
HTTP/1.1 200 OK
Server: nginx
Date: Fri, 02 Mar 2018 07:22:40 GMT
Content-Type: text/html; ch***t=utf-8
Connection: close
Vary: Accept-Encoding
Vary: Accept-Encoding
Cache-Control: no-cache
Etag: W/73d42dedb33058778249ed4f64ab4c5a
Set-Cookie: _la=BN2phOTGiZcp1CDf0emMIm98ZlztvtRb; Path=/; Expires=Sat, 02 Mar 2019 10:22:40 GMT
X-VARITI-CCR: 789036522:1
Set-Cookie: ipp_uid2=TbTRGePn5D0ao13R/SlthMcHuQ5qHTXZx6Nx7eA==; expires=Tue, 31 Dec 2030 23:59:59 GMT; path=/
Set-Cookie: ipp_uid1=1519975360176; expires=Tue, 31 Dec 2030 23:59:59 GMT; path=/
Set-Cookie: rerf=AAAAAFqY+8CKmEFNAw3BAg==; expires=Sun, 01-Apr-18 07:22:40 GMT; path=/
P3P: policyref="/w3c/p3p.xml", CP="CUR ADM OUR NOR STA NID"

DNS Lookup

Type Ip Target TTL
TXT 300
TXT 300
TXT 300
MX mail.life.ru 300
SOA 300
Mname ns3-l2.nic.ru
Rname dns.nic.ru
Serial Number 2014031462
Refresh 7200
Retry 600
Expire 1209600
Minimum TTL 0
A 185.165.123.22 39
NS ns3-l2.nic.ru 300
NS ns4-l2.nic.ru 300

Whois Lookup

Domain Created:
1999-07-19
Domain Age:
18 years 7 months 14 days  
WhoIs:
 

whois lookup at whois.tcinet.ru...
% By submitting a query to RIPN's Whois Service
% you agree to abide by the following terms of use:
% http://www.ripn.net/about/servpol.html#3.2 (in Russian)
% http://www.ripn.net/about/en/servpol.html#3.2 (in English).

domain: LIFE.RU
nserver: ns3-l2.nic.ru.
nserver: ns4-cloud.nic.ru.
nserver: ns4-l2.nic.ru.
nserver: ns8-cloud.nic.ru.
nserver: ns8-l2.nic.ru.
state: REGISTERED, DELEGATED, VERIFIED
org: AO "News media"
registrar: RU-CENTER-RU
admin-contact: https://www.nic.ru/whois
created: 1999-07-19T14:11:21Z
paid-till: 2018-07-31T21:00:00Z
free-date: 2018-09-01
source: TCI

Last updated on 2018-03-02T07:21:32Z
Last update was 111 days ago
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