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Hm.Com - Info hm.com

hm.com receives about 1,301,709 unique visitors and 10,439,706 (8.02 per visitor) page views per day which should earn about $51,117.40/day from advertising revenue. Estimated site value is $38,237,520.62. According to Alexa Traffic Rank hm.com is ranked number 544 in the world and 0.0924% of global Internet users visit it. Site is hosted in Cambridge, Massachusetts, 02142, United States and links to network IP address 23.48.32.154. This server supports HTTPS and doesn't support HTTP/2.

About - hm.com

H&M homepage. Fashion and quality clothing at a great price. Stores worldwide.
How did hm.com look in the past? Edit Site Info

hm.com Profile

Title: H&M offers fashion and quality at the best price
Keywords: h&m offers fashion and quality at the best price
Last update was 22 days ago
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*HypeStat.com is not linking to, promoting or affiliated with hm.com in any way. Only publicly available statistics data are displayed.

How popular is hm.com?

1.3M daily visitors
Daily Unique Visitors:
1,301,709
Monthly Unique Visitors:
39,051,270
Pages per Visit:
8.02
Daily Pageviews:
10,439,706
Alexa Rank:
544 visit alexa
Alexa Reach:
0.0924%   (of global internet users)
Avg. visit duration:
11:41
Bounce rate:
16.12%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
44.28%
Referral:
2.58%
Search:
43.48%
Social:
3.63%
Paid:
6.04%

Visitors by country

Users%Pageviews%Rank
United States 20.7%18.9%545
Germany 10.5%12.1%163
United Kingdom 6.2%4.8%254
Russian Federation 5.4%6.0%436
Poland 4.7%4.6%167
France 4.6%4.9%362
Japan 3.9%4.2%1062
Canada 3.5%3.6%304
Turkey 3.4%3.6%273
Spain 3.2%3.0%381
Italy 2.5%2.4%531
Sweden 2.5%2.3%134
China 2.5%2.4%2803
India 1.9%1.6%2198
Netherlands 1.8%1.9%202
Greece 1.6%2.1%304
Korea, Republic of 1.4%1.3%894
Austria 1.3%1.7%171
Romania 1.2%1.3%229
Denmark 1.1%1.1%174
Norway 1.0%1.2%223
Hungary 0.9%1.1%233
Finland 0.8%1.1%202
Belgium 0.8%0.6%354
Portugal 0.7%0.6%330
Slovakia 0.7%0.7%236
Czech Republic 0.7%0.7%400
Bulgaria 0.6%0.7%184
Azerbaijan 0.6%1.0%534
Ireland 0.6%0.7%268
Australia 0.6%0.3%1548
Mexico 0.6%0.3%1825
Taiwan 0.5%0.4%1595
Switzerland 0.5%0.6%430

Where do visitors go on this site?

Reach%Pageviews%PerUser
hm.com
97.76%98.53%7.60
career.hm.com
1.38%0.45%2.5
about.hm.com
0.70%0.21%2.3
ae.hm.com
0.20%0.14%5.4
sa.hm.com
0.20%0.15%5.9
supplierportal.hm.com
0.19%0.08%3.2
kw.hm.com
0.17%0.17%7.6
OTHER
0%0.27%0

Competitive Data

SEMrush hm.com
SEMrush
Domain:
  hm.com
Rank:
(Rank based on keywords, cost and organic traffic)
  375
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  845,669
Organic Traffic:
(Number of visitors coming from top 20 search results)
  6,424,038
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $3,408,361.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  30,073
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  295,239
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $111,915.00

Data

Domain Authority:
  91
Page Authority:
  68
MozRank:
  7

How socially engaged is hm.com?

Facebook:
  84,123
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  11
Pins:
  6

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
hm.com
Last Change Time:
(The last time that the site changed status.)
2018-06-18 01:44:20
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing


Mobile summary

Last Change Time:
(The last time that the site changed status.)
2018-06-15 05:25:56
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Root domain:
hm.com
Last Change Time:
(The last time that the site changed status.)
2018-06-18 01:44:20
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

How much hm.com can earn?

Daily Revenue:
$51,117.40
Monthly Revenue:
$1,533,522.00
Yearly Revenue:
$18,657,851.00
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
United States 1,973,104$22,631.51
Germany 1,263,204$6,101.28
United Kingdom 501,106$3,121.89
Canada 375,829$2,634.56
France 511,546$2,404.26
Japan 438,468$1,403.10
Sweden 240,113$1,277.40
Russian Federation 626,382$1,271.56
Netherlands 198,354$1,009.62
Italy 250,553$874.43
Poland 480,226$869.21
Finland 114,837$832.57
China 250,553$774.21
Norway 125,276$663.97
Austria 177,475$576.79
Denmark 114,837$440.97
Turkey 375,829$409.65
Greece 219,234$394.62
Switzerland 62,638$380.21
Ireland 73,078$362.47
Spain 313,191$347.64
Korea, Republic of 135,716$314.86
Belgium 62,638$308.81
India 167,035$267.26
Hungary 114,837$238.86
Australia 31,319$235.83
Azerbaijan 104,397$168.08
Romania 135,716$160.15
Czech Republic 73,078$158.58
Slovakia 73,078$145.43
Portugal 62,638$136.55
Bulgaria 73,078$91.35
Taiwan 41,759$79.34
Mexico 31,319$30.38

How much money do hm.com lose due to Adblock?

Daily Revenue Loss:
$9,878.92
Monthly Revenue Loss:
$296,367.68
Yearly Revenue Loss:
$3,605,806.74
Daily Pageviews Blocked:
1,867,559
Monthly Pageviews Blocked:
56,026,770
Yearly Pageviews Blocked:
681,659,037
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
United States 355,159$4,073.67
Germany 366,329$1,769.37
Canada 93,957$658.64
United Kingdom 80,177$499.50
Sweden 67,232$357.67
Poland 158,475$286.84
France 56,270$264.47
Finland 26,412$191.49
Netherlands 33,720$171.64
Greece 85,501$153.90
Austria 46,144$149.97
Italy 42,594$148.65
Ireland 28,500$141.36
Norway 25,055$132.79
Denmark 28,709$110.24
China 32,572$100.65
Russian Federation 37,583$76.29
India 46,770$74.83
Switzerland 11,275$68.44
Spain 59,506$66.05
Hungary 29,858$62.10
Australia 6,264$47.17
Japan 13,154$42.09
Belgium 7,517$37.06
Romania 28,500$33.63
Turkey 26,308$28.68
Portugal 13,154$28.68
Azerbaijan 16,704$26.89
Bulgaria 15,346$19.18
Czech Republic 7,308$15.86
Slovakia 6,577$13.09
Taiwan 6,681$12.69
Korea, Republic of 5,429$12.59
Mexico 2,819$2.73

How much is hm.com worth?

Website Value:
$38,237,520.62

Where is hm.com hosted?

Server location
Server IP:
23.48.32.154
ASN:
AS7470 
ISP:
TRUE INTERNET Co.,Ltd. 
Server Location:
Cambridge
Massachusetts, MA
02142
United States, US
 

Other sites hosted on 23.48.32.154

There are no other sites hosted on this IP

How fast does hm.com load?

Average Load Time:
(1876 ms) 48 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Avoid landing page redirects

Your page has 4 redirects. Redirects introduce additional delays before the page can be loaded.

Avoid landing page redirects for the following chain of redirected URLs.

http://hm.com/
http://www.hm.com/
http://m.hm.com/
http://m.hm.com/entrance.ahtml?orguri=%2F
https://m.hm.com/entrance.ahtml?orguri=%2F

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://m.hm.com/dtmonitor/dtagent630_jp_1305.js
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/commonMobile_mobile.js
Optimize CSS Delivery of the following:

https://m.hm.com/entrance/entrance-assets/bundle/1418186877/commonMobile_mobile.css
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/choosecountryMobile.css

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://m.hm.com/dtmonitor/dtagent630_jp_1305.js (60 seconds)
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/choosecountryMobile.css (60 seconds)
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/choosecountryMobile.js (60 seconds)
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/commonMobile_mobile.css (60 seconds)
https://m.hm.com/entrance/entrance-assets/bundle/1418186877/commonMobile_mobile.js (60 seconds)
https://maps.google.com/maps/api/js?v=3.3&sensor=false&callback=hm.chooseCountry.initGeolocation&client=gme-hmhennesmauritzab&channel=entrance (30 minutes)
Optimize images
Your images are optimized. Learn more about optimizing images.
Prioritize visible content
You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Size tap targets appropriately
All of your page's links/buttons are large enough for a user to easily tap on a touchscreen. Learn more about sizing tap targets appropriately.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  92
Vendor reliability:
  92
Privacy:
  92
Child safety:
  92

SSL Checker - SSL Certificate Verify

hm.com supports HTTPS
loader
Verifying SSL Support. Please wait...
Common Name: www.hm.com
Organization:
Location:
Issuer: DigiCert ECC Secure Server CA
Valid from: Jan 17 00:00:00 2018 GMT
Valid until: Jan 17 12:00:00 2019 GMT
Authority:
Keysize:

Verify HTTP/2 Support

hm.com does not support HTTP/2
loader
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.0 302 Moved Temporarily
Server: Apache
X-dynaTrace-JS-Agent: true
Location: http://www.hm.com/entrance.ahtml?orguri=%2F
Content-Length: 0
Cache-Control: max-age=60
Date: Mon, 26 Nov 2018 00:02:04 GMT
Connection: close
Set-Cookie: HMECOMDIC={"osVersion":"","deviceOs":"","deviceType":"DESKTOP"}; path=/; domain=.hm.com
HTTP/1.0 307 Temporary Redirect
Location: https://www.hm.com/entrance.ahtml?orguri=%2F
Content-Length: 0
Cache-Control: max-age=60
Date: Mon, 26 Nov 2018 00:02:04 GMT
Connection: close
Set-Cookie: HMECOMDIC={"osVersion":"","deviceOs":"","deviceType":"DESKTOP"}; path=/; domain=.hm.com
HTTP/1.0 200 OK
Server: Apache
X-dynaTrace-JS-Agent: true
Content-Language: en
Content-Type: text/html;ch***t=utf-8
Cache-Control: max-age=60, post-check=60
Date: Mon, 26 Nov 2018 00:02:05 GMT
Content-Length: 24195
Connection: close
Set-Cookie: HMECOMDIC={"osVersion":"","deviceOs":"","deviceType":"DESKTOP"}; path=/; domain=.hm.com

DNS Lookup

Type Ip Target TTL
SOA 3600
Mname a1-139.akam.net
Rname postmaster.hm.com
Serial Number 2016040676
Refresh 14400
Retry 3600
Expire 1209600
Minimum TTL 0
A 23.219.38.66 20
A 23.219.38.56 20
TXT 600
TXT 600
TXT 600
TXT 600
TXT 600
TXT 600
TXT 600
TXT 600
TXT 600
MX hm-com.mail.protection.outlook.com 300
NS a8-66.akam.net 3385
NS a11-66.akam.net 3385
NS a5-65.akam.net 3385
NS a1-139.akam.net 3385
NS a28-64.akam.net 3385
NS a12-67.akam.net 3385

Whois Lookup

Domain Created:
1997-11-14
Domain Age:
21 years 11 days  
WhoIs:
 

whois lookup at whois.markmonitor.com...
Domain Name: hm.com
Registry Domain ID: 1942749_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2017-07-14T07:28:51-0700
Creation Date: 1997-11-13T21:00:00-0800
Registrar Registration Expiration Date: 2023-11-12T21:00:00-0800
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Domain Status: serverUpdateProhibited (https://www.icann.org/epp#serverUpdateProhibited)
Domain Status: serverTransferProhibited (https://www.icann.org/epp#serverTransferProhibited)
Domain Status: serverDeleteProhibited (https://www.icann.org/epp#serverDeleteProhibited)
Registrant Organization: H&M Hennes & Mauritz AB
Registrant State/Province: Stockholm
Registrant Country: SE
Admin Organization: H&M Hennes & Mauritz AB
Admin State/Province: Stockholm
Admin Country: SE
Tech Organization: H&M Hennes & Mauritz AB
Tech State/Province: Stockholm
Tech Country: SE
Name Server: a11-66.akam.net
Name Server: a1-139.akam.net
Name Server: a12-67.akam.net
Name Server: a28-64.akam.net
Name Server: a5-65.akam.net
Name Server: a8-66.akam.net
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2018-11-01T02:03:42-0700 <<<

If certain contact information is not shown for a Registrant, Administrative,
or Technical contact, and you wish to send a message to these contacts, please
send your message to email and specify the domain name in
the subject line. We will forward that message to the underlying contact.

If you have a legitimate interest in viewing the non-public WHOIS details, send
your request and the reasons for your request to email
and specify the domain name in the subject line. We will review that request and
may ask for supporting do***entation and explanation.

The Data in MarkMonitor.com's WHOIS database is provided by MarkMonitor.com for
information purposes, and to assist persons in obtaining information about or
related to a domain name registration record. MarkMonitor.com does not guarantee
its accuracy. By submitting a WHOIS query, you agree that you will use this Data
only for lawful purposes and that, under no cir***stances will you use this Data to:
(1) allow, enable, or otherwise support the transmission of mass unsolicited,
commercial advertising or solicitations via e-mail (spam); or
(2) enable high volume, automated, electronic processes that apply to
MarkMonitor.com (or its systems).
MarkMonitor.com reserves the right to modify these terms at any time.
By submitting this query, you agree to abide by this policy.

MarkMonitor is the Global Leader in Online Brand Protection.

MarkMonitor Domain Management(TM)
MarkMonitor Brand Protection(TM)
MarkMonitor AntiPiracy(TM)
MarkMonitor AntiFraud(TM)
Professional and Managed Services

Visit MarkMonitor at http://www.markmonitor.com
Contact us at +1.8007459229
In Europe, at +44.02032062220

For more information on Whois status codes, please visit
https://www.icann.org/resources/pages/epp-status-codes-2014-06-16-en
whois lookup at whois.crsnic.net...
Domain Name: HM.COM
Registry Domain ID: 1942749_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2017-07-14T14:48:59Z
Creation Date: 1997-11-14T05:00:00Z
Registry Expiry Date: 2023-11-13T05:00:00Z
Registrar: MarkMonitor Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2083895740
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
Domain Status: serverDeleteProhibited https://icann.org/epp#serverDeleteProhibited
Domain Status: serverTransferProhibited https://icann.org/epp#serverTransferProhibited
Domain Status: serverUpdateProhibited https://icann.org/epp#serverUpdateProhibited
Name Server: A1-139.AKAM.NET
Name Server: A11-66.AKAM.NET
Name Server: A12-67.AKAM.NET
Name Server: A28-64.AKAM.NET
Name Server: A5-65.AKAM.NET
Name Server: A8-66.AKAM.NET
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2018-11-01T09:03:32Z <<<

For more information on Whois status codes, please visit https://icann.org/epp

NOTICE: The expiration date displayed in this record is the date the
registrar's sponsorship of the domain name registration in the registry is
currently set to expire. This date does not necessarily reflect the expiration
date of the domain name registrant's agreement with the sponsoring
registrar. Users may consult the sponsoring registrar's Whois database to
view the registrar's reported date of expiration for this registration.

TERMS OF USE: You are not authorized to access or query our Whois
database through the use of electronic processes that are high-volume and
automated except as reasonably necessary to register domain names or
modify existing registrations; the Data in VeriSign Global Registry
Services' ("VeriSign") Whois database is provided by VeriSign for
information purposes only, and to assist persons in obtaining information
about or related to a domain name registration record. VeriSign does not
guarantee its accuracy. By submitting a Whois query, you agree to abide
by the following terms of use: You agree that you may use this Data only
for lawful purposes and that under no cir***stances will you use this Data
to: (1) allow, enable, or otherwise support the transmission of mass
unsolicited, commercial advertising or solicitations via e-mail, telephone,
or facsimile; or (2) enable high volume, automated, electronic processes
that apply to VeriSign (or its computer systems). The compilation,
repackaging, dissemination or other use of this Data is expressly
prohibited without the prior written consent of VeriSign. You agree not to
use electronic processes that are automated and high-volume to access or
query the Whois database except as reasonably necessary to register
domain names or modify existing registrations. VeriSign reserves the right
to restrict your access to the Whois database in its sole discretion to ensure
operational stability. VeriSign may restrict or terminate your access to the
Whois database for failure to abide by these terms of use. VeriSign
reserves the right to modify these terms at any time.

The Registry database contains ONLY .COM, .NET, .EDU domains and
Registrars.
Last update was 22 days ago
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*HypeStat.com is not linking to, promoting or affiliated with hm.com in any way. Only publicly available statistics data are displayed.

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