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Otto.De - Info otto.de

otto.de receives about 253,500 unique visitors and 1,875,900 (7.40 per visitor) page views per day which should earn about $8,843.31/day from advertising revenue. Estimated site value is $5,354,992.73. According to Alexa Traffic Rank otto.de is ranked number 1,205 in the world and 0.0507% of global Internet users visit it. Site is hosted in Unterhaching, 02, Germany and links to network IP address 194.195.11.30. This server supports HTTPS and doesn't support HTTP/2.

About - otto.de

OTTO Online-Shop » Hier klicken ✓ Mode, Technik & Wohnen: Top-Trends 2016 ✓ Großes Service-Angebot: Aufbauservice ✓ Altgeräte-Mitnahme ✓ Ratenkauf ✓
How did otto.de look in the past? Edit Site Info

Last update was 138 days ago
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*HypeStat.com is not linking to, promoting or affiliated with otto.de in any way. Only publicly available statistics data are displayed.

How popular is otto.de?

253.5K daily visitors
Daily Unique Visitors:
253,500
Monthly Unique Visitors:
7,605,000
Pages per Visit:
7.40
Daily Pageviews:
1,875,900
Alexa Rank:
1,205 visit alexa
Alexa Reach:
0.0507%   (of global internet users)
Avg. visit duration:
07:47
Bounce rate:
31.71%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
42.88%
Referral:
23.75%
Search:
30.03%
Social:
3.33%
Paid:
0.01%

Visitors by country

Users%Pageviews%Rank
Germany 95.5%97.4%41
Austria 0.8%0.3%1051

Where do visitors go on this site?

Reach%Pageviews%PerUser
otto.de
99.32%99.08%7.61
d.otto.de
0.38%0.09%1.8
i.otto.de
0.35%0.06%1.3
scm.otto.de
0.24%0.21%6.7
ov.otto.de
0.18%0.36%15
OTHER
0%0.21%0

Competitive Data

SEMrush otto.de
SEMrush
Domain:
  otto.de
Rank:
(Rank based on keywords, cost and organic traffic)
  185,554
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  14,640
Organic Traffic:
(Number of visitors coming from top 20 search results)
  5,551
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $3,439.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  0
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  0
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $0.00

Data

Domain Authority:
  74
Page Authority:
  58
MozRank:
  5

How socially engaged is otto.de?

Facebook:
  17
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
otto.de
Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed


Mobile summary

Region:
(The Ad Standard region to which this site has been assigned.)
Pending
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Root domain:
otto.de
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

How much otto.de can earn?

Daily Revenue:
$8,843.31
Monthly Revenue:
$265,299.30
Yearly Revenue:
$3,227,808.15
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
Germany 1,827,127$8,825.02
Austria 5,628$18.29

How much money do otto.de lose due to Adblock?

Daily Revenue Loss:
$2,564.01
Monthly Revenue Loss:
$76,920.35
Yearly Revenue Loss:
$935,864.25
Daily Pageviews Blocked:
531,330
Monthly Pageviews Blocked:
15,939,897
Yearly Pageviews Blocked:
193,935,419
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
Germany 529,867$2,559.26
Austria 1,463$4.76

How much is otto.de worth?

Website Value:
$5,354,992.73

Where is otto.de hosted?

Server location
Server IP:
194.195.11.30
ASN:
AS6659 
ISP:
Nexinto GmbH 
Server Location:
Unterhaching
02
Germany, DE
 

Other sites hosted on 194.195.11.30

How fast does otto.de load?

Average Load Time:
(931 ms) 83 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://www.otto.de/static/all/js/cb71d88f76493cb0/public_head_min.js
https://www.otto.de/static/all/js/ac32bd26d94804af/public_thirdparty_min.js
https://www.otto.de/static/all/js/ee8bba28549c2e1d/public_critical_min.js
Optimize CSS Delivery of the following:

https://www.otto.de/static/all/css/17ba034677a228e1/files/public_critical_min.css
https://www.otto.de/static/shoppages/css/c619c64bb63423ed/files/private_critical_min.css

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://imagesrv.adition.com/js/srp.js (expiration not specified)
https://dmp.theadex.com/d/285/1143/s/adex.js (5 minutes)
https://www.otto.de/san/menuitems/views/flyout2?inna=false (5 minutes)
https://www.otto.de/wato-onsite/a_info?identifier=storefront&areatype=bottombar (5 minutes)
https://i.otto.de/i/otto/15387237?$responsive_cin_quad$ (6.2 hours)
https://i.otto.de/i/otto/001_2017_angebot_der_woche_flag?$ov_promoflag$ (7.3 hours)
https://i.otto.de/i/otto/e79fcf9544766f6094955faa6d903392?$l_landscape_constrain_130x60$ (8.7 hours)
https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ (9.2 hours)
https://i.otto.de/i/otto/20829744?$responsive_cin_quad$ (9.8 hours)
https://i.otto.de/i/otto/1c317aaf7751f8b652912956fea2ae60?$l_landscape_constrain_130x60$ (14.1 hours)
https://i.otto.de/i/otto/001_2017_43_moeb_viralerspot_hund_hw17_flexpage_1_slideshow_mr?$slideshow_mr$ (14.5 hours)
https://i.otto.de/i/otto/001_2017_42_moeb_lampen_rabattaktion_shopteaser?$responsive_product$ (17.8 hours)
https://i.otto.de/i/otto/001_2017_unser_tipp_flag?$ov_promoflag$ (17.9 hours)
https://i.otto.de/i/otto/001_2016_32_sale_midseason_sale_shopteaser?$responsive_product$ (18.4 hours)
https://i.otto.de/i/otto/001_2017_44_haus_haushaltsmarken_shopteaser?$responsive_product$ (19.6 hours)
https://i.otto.de/i/otto/001_2017_44_mark_jack_wolfskin_mdw_flexpage_shopteaser?$responsive_product$ (19.6 hours)
https://i.otto.de/i/otto/001_2017_46_mult_iphone_x_slideshow_mr?$slideshow_mr$ (23.7 hours)
https://i.otto.de/i/otto/001_2017_42_haus_privileg_flag?$ov_promoflag$ (24 hours)
https://i.otto.de/i/otto/001_2017_44_dame_mdw_streetone_slideshow_mr?$slideshow_mr$ (24 hours)
https://i.otto.de/i/otto/001_2017_44_spor_top_20_sportanzuege_slideshow_mr?$slideshow_mr$ (24 hours)
https://i.otto.de/i/otto/17020029?$responsive_cin_quad$ (24 hours)

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 78.7KiB (70% reduction).

Compressing https://i.otto.de/i/otto/001_2017_42_haus_privileg_flag?$ov_promoflag$ could save 26.4KiB (71% reduction).
Compressing https://i.otto.de/i/otto/001_2017_unser_tipp_flag?$ov_promoflag$ could save 26.1KiB (75% reduction).
Compressing https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ could save 16.7KiB (66% reduction).
Compressing https://i.otto.de/i/otto/001_2017_angebot_der_woche_flag?$ov_promoflag$ could save 9.6KiB (60% reduction).

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 48% of the final above-the-fold content could be rendered with the full HTML response .

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="/" class="san_logo"></a> is close to 1 other tap targets .
The tap target <button type="submit" class="js_submitButto…anSearchButton">»</button> is close to 1 other tap targets .
The tap target <li id="searchGlassWrp">»</li> is close to 1 other tap targets .
The tap target <button id="us_id_customer…ionCloseButton" type="button" class="us_customerSer…mbolBtn50--4th">x</button> is close to 2 other tap targets .
The tap target <li class="reco_cinema__tile">K-HOME…ab € 7,99</li> is close to 1 other tap targets .
The tap target <a href="/p/doppelrollo…onId=258967936" class="reco_cinema__adslink">K-HOME…ab € 7,99</a> and 2 others are close to other tap targets .
The tap target <li class="reco_cinema__tile">Altgeräte-Mitn…€ 14,00</li> and 1 others are close to other tap targets .
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  91
Vendor reliability:
  91
Privacy:
  91
Child safety:
  91

SSL Checker - SSL Certificate Verify

otto.de supports HTTPS
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Verifying SSL Support. Please wait...
Common Name: www.otto.de
Organization: Otto (GmbH & Co KG)
Location: Hamburg, DE
Issuer: DigiCert SHA2 Extended Validation Server CA
Valid from: Oct 6 00:00:00 2017 GMT
Valid until: Jan 2 12:00:00 2019 GMT
Authority: Is not a CA
Keysize:
Common Name: DigiCert SHA2 Extended Validation Server CA
Organization: DigiCert Inc, OU=www.digicert.com
Location: US
Issuer: DigiCert High Assurance EV Root CA
Valid from: Oct 22 12:00:00 2013 GMT
Valid until: Oct 22 12:00:00 2028 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

otto.de does not support HTTP/2
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Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.1 301 Moved Permanently
Date: Tue, 27 Feb 2018 12:30:42 GMT
X-Varnish: 16610013
Age: 0
Set-Cookie: BrowserId=8461c10c-bd0d-4321-95f0-b5f4fd9cff41.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Fri, 25 Feb 2028 12:30:42 GMT
Set-Cookie: visitorId=6f235265-2551-4acf-af41-cf80318aba73.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Fri, 25 Feb 2028 12:30:42 GMT
Location: https://www.otto.de/
Cache-Control: private, no-cache, no-store, max-age=0
Expires: Sat, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
Content-Length: 0
Connection: close
X-XSS-Protection: 1; mode=block
Set-Cookie: TS01c0048c=0133941a4ff22ca52d6c682a307fb9***e880adc904e2a974e9b0db9a30548d4bc19d2f513cc5c9d311e3b3e80491c278e1f4423853; Path=/
Set-Cookie: TS01aa594d=0133941a4f1abf22e0bbfe8fb310a64200a07dd328e2a974e9b0db9a30548d4bc19d2f513c5e8405681e0cc394***2a7d55429f5fb119600489ab214ecbdaa215ad3dc9a886bf2328d19eafca279cfc1033b1f9e17f; path=/; domain=.otto.de
HTTP/1.1 200 OK
Content-Language: en-US
Content-Type: text/html;ch***t=UTF-8
Date: Tue, 27 Feb 2018 12:30:42 GMT
Cache-Control: private, no-cache, no-store, max-age=0
Expires: Sat, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
X-Varnish: 61210313
Age: 0
Via: 1.1 varnish-v4
Set-Cookie: BrowserId=6e30e519-0b83-440c-8d0f-da9edf168ab5.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Fri, 25 Feb 2028 12:30:42 GMT
Set-Cookie: visitorId=3cc11***3-ac3d-4250-920e-8afa22b8313b.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Fri, 25 Feb 2028 12:30:42 GMT
X-Recruiting: Seems you like http headers. To write ours, apply at job.otto.de and mention this header.
X-UA-Compatible: IE=edge
Vary: Accept-Encoding
Connection: close
X-XSS-Protection: 1; mode=block
Strict-Transport-Security: max-age=31536000
Set-Cookie: TS01c0048c=0133941a4f8e7aaf82d45e2e5cee2331ea5b6881ca43f6eedc541ed590d749da9abff61bf015b721b1cb1b46e89cf2763f7ad544a8; Path=/
Set-Cookie: TS01aa594d=0133941a4ffc2ec9e86264ec934912d7d2b0c8ca9343f6eedc541ed590d749da9abff61bf095bb7a78f774048732f7cf4e6580e356b30ab83784f3f007df34119bb33aa18321d8444bcaceccd2cede847fbf4da5e7; path=/; domain=.otto.de

DNS Lookup

Type Ip Target TTL
SOA 278
Mname pns.otto.de
Rname hostmaster.otto.de
Serial Number 2014081345
Refresh 3600
Retry 900
Expire 604800
Minimum TTL 0
MX mx14b.antispameurope.com 278
MX mx14c.antispameurope.com 278
MX mx14a.antispameurope.com 278
MX mx14d.antispameurope.com 278
TXT 278
TXT 278
TXT 278
TXT 278
A 194.195.11.30 38
NS ns1-193.akam.net 278
NS ns7-66.akam.net 278
NS ns4-67.akam.net 278
NS ns2-65.akam.net 278

Whois Lookup

Domain Created:
0000-00-00
Domain Age:
 
WhoIs:
 

whois lookup at whois.denic.de...
Domain: otto.de
Status: connect
Last update was 138 days ago
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