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Otto.De - Info otto.de

otto.de receives about 794,550 unique visitors and 5,633,357 (7.09 per visitor) page views per day which should earn about $26,604.77/day from advertising revenue. Estimated site value is $16,080,209.09. According to Alexa Traffic Rank otto.de is ranked number 961 in the world and 0.0564% of global Internet users visit it. Site is hosted in Frankfurt am Main, Hesse, 09039, Germany and links to network IP address 52.28.227.62. This server supports HTTPS and HTTP/2.

About - otto.de

OTTO Online-Shop » Hier klicken ✓ Mode, Technik & Wohnen: Top-Trends 2016 ✓ Großes Service-Angebot: Aufbauservice ✓ Altgeräte-Mitnahme ✓ Ratenkauf ✓
How did otto.de look in the past? Edit Site Info

otto.de Profile

Title: OTTO - Mode, Möbel & Technik » Zum Online-Shop
Description: OTTO Online-Shop » Über 4.000 Marken entdecken ✓ Aktuelle Trends ✓ Top Service » Ratenkauf ✓ Altgeräte-Mitnahme ✓ Aufbauservice ✓ Jetzt shoppen!
Keywords: OTTO, Online-Shop, Shopping, Mode, Möbel, Marken
Last update was 13 days ago
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*HypeStat.com is not linking to, promoting or affiliated with otto.de in any way. Only publicly available statistics data are displayed.

How popular is otto.de?

794.6K daily visitors
Daily Unique Visitors:
794,550
Monthly Unique Visitors:
23,836,500
Pages per Visit:
7.09
Daily Pageviews:
5,633,357
Alexa Rank:
961 visit alexa
Alexa Reach:
0.0564%   (of global internet users)
Avg. visit duration:
07:47
Bounce rate:
31.71%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
42.88%
Referral:
23.75%
Search:
30.03%
Social:
3.33%
Paid:
0.01%

Visitors by country

Users%Pageviews%Rank
Germany 96.0%97.2%28
Austria 0.7%0.3%764
Switzerland 0.5%0.3%823

Where do visitors go on this site?

Reach%Pageviews%PerUser
otto.de
99.66%99.61%7.21
scm.otto.de
0.22%0.15%4.7
OTHER
0%0.25%0

Competitive Data

SEMrush otto.de
SEMrush
Domain:
  otto.de
Rank:
(Rank based on keywords, cost and organic traffic)
  185,554
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  14,640
Organic Traffic:
(Number of visitors coming from top 20 search results)
  5,551
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $3,439.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  0
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  0
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $0.00

Data

Domain Authority:
  76
Page Authority:
  55
MozRank:
  6

How socially engaged is otto.de?

Facebook:
  19
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
otto.de
Last Change Time:
(The last time that the site changed status.)
2018-03-14 04:18:10
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing


Mobile summary

Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:06:30
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Root domain:
otto.de
Last Change Time:
(The last time that the site changed status.)
2018-03-14 04:18:10
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

How much otto.de can earn?

Daily Revenue:
$26,604.77
Monthly Revenue:
$798,143.10
Yearly Revenue:
$9,710,741.05
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
Germany 5,475,623$26,447.26
Switzerland 16,900$102.58
Austria 16,900$54.93

How much money do otto.de lose due to Adblock?

Daily Revenue Loss:
$7,702.45
Monthly Revenue Loss:
$231,073.52
Yearly Revenue Loss:
$2,811,394.51
Daily Pageviews Blocked:
1,595,367
Monthly Pageviews Blocked:
47,861,001
Yearly Pageviews Blocked:
582,308,846
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
Germany 1,587,931$7,669.71
Switzerland 3,042$18.47
Austria 4,394$14.28

How much is otto.de worth?

Website Value:
$16,080,209.09

Where is otto.de hosted?

Server location
Server IP:
52.28.227.62
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Frankfurt am Main
Hesse, HE
09039
Germany, DE
 

Other sites hosted on 52.28.227.62

There are no other sites hosted on this IP

How fast does otto.de load?

Average Load Time:
(1215 ms) 72 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://www.otto.de/static/all/js/cb71d88f76493cb0/public_head_min.js
https://www.otto.de/static/all/js/ac32bd26d94804af/public_thirdparty_min.js
https://www.otto.de/static/all/js/ee8bba28549c2e1d/public_critical_min.js
Optimize CSS Delivery of the following:

https://www.otto.de/static/all/css/17ba034677a228e1/files/public_critical_min.css
https://www.otto.de/static/shoppages/css/c619c64bb63423ed/files/private_critical_min.css

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://imagesrv.adition.com/js/srp.js (expiration not specified)
https://dmp.theadex.com/d/285/1143/s/adex.js (5 minutes)
https://www.otto.de/san/menuitems/views/flyout2?inna=false (5 minutes)
https://www.otto.de/wato-onsite/a_info?identifier=storefront&areatype=bottombar (5 minutes)
https://i.otto.de/i/otto/15387237?$responsive_cin_quad$ (6.2 hours)
https://i.otto.de/i/otto/001_2017_angebot_der_woche_flag?$ov_promoflag$ (7.3 hours)
https://i.otto.de/i/otto/e79fcf9544766f6094955faa6d903392?$l_landscape_constrain_130x60$ (8.7 hours)
https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ (9.2 hours)
https://i.otto.de/i/otto/20829744?$responsive_cin_quad$ (9.8 hours)
https://i.otto.de/i/otto/1c317aaf7751f8b652912956fea2ae60?$l_landscape_constrain_130x60$ (14.1 hours)
https://i.otto.de/i/otto/001_2017_43_moeb_viralerspot_hund_hw17_flexpage_1_slideshow_mr?$slideshow_mr$ (14.5 hours)
https://i.otto.de/i/otto/001_2017_42_moeb_lampen_rabattaktion_shopteaser?$responsive_product$ (17.8 hours)
https://i.otto.de/i/otto/001_2017_unser_tipp_flag?$ov_promoflag$ (17.9 hours)
https://i.otto.de/i/otto/001_2016_32_sale_midseason_sale_shopteaser?$responsive_product$ (18.4 hours)
https://i.otto.de/i/otto/001_2017_44_haus_haushaltsmarken_shopteaser?$responsive_product$ (19.6 hours)
https://i.otto.de/i/otto/001_2017_44_mark_jack_wolfskin_mdw_flexpage_shopteaser?$responsive_product$ (19.6 hours)
https://i.otto.de/i/otto/001_2017_46_mult_iphone_x_slideshow_mr?$slideshow_mr$ (23.7 hours)
https://i.otto.de/i/otto/001_2017_42_haus_privileg_flag?$ov_promoflag$ (24 hours)
https://i.otto.de/i/otto/001_2017_44_dame_mdw_streetone_slideshow_mr?$slideshow_mr$ (24 hours)
https://i.otto.de/i/otto/001_2017_44_spor_top_20_sportanzuege_slideshow_mr?$slideshow_mr$ (24 hours)
https://i.otto.de/i/otto/17020029?$responsive_cin_quad$ (24 hours)

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 78.7KiB (70% reduction).

Compressing https://i.otto.de/i/otto/001_2017_42_haus_privileg_flag?$ov_promoflag$ could save 26.4KiB (71% reduction).
Compressing https://i.otto.de/i/otto/001_2017_unser_tipp_flag?$ov_promoflag$ could save 26.1KiB (75% reduction).
Compressing https://i.otto.de/i/otto/001_2016_ddt_flag?$ov_promoflag$ could save 16.7KiB (66% reduction).
Compressing https://i.otto.de/i/otto/001_2017_angebot_der_woche_flag?$ov_promoflag$ could save 9.6KiB (60% reduction).

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Only about 48% of the final above-the-fold content could be rendered with the full HTML response .

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="/" class="san_logo"></a> is close to 1 other tap targets .
The tap target <button type="submit" class="js_submitButto…anSearchButton">»</button> is close to 1 other tap targets .
The tap target <li id="searchGlassWrp">»</li> is close to 1 other tap targets .
The tap target <button id="us_id_customer…ionCloseButton" type="button" class="us_customerSer…mbolBtn50--4th">x</button> is close to 2 other tap targets .
The tap target <li class="reco_cinema__tile">K-HOME…ab € 7,99</li> is close to 1 other tap targets .
The tap target <a href="/p/doppelrollo…onId=258967936" class="reco_cinema__adslink">K-HOME…ab € 7,99</a> and 2 others are close to other tap targets .
The tap target <li class="reco_cinema__tile">Altgeräte-Mitn…€ 14,00</li> and 1 others are close to other tap targets .
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  91
Vendor reliability:
  91
Privacy:
  91
Child safety:
  91

SSL Checker - SSL Certificate Verify

otto.de supports HTTPS
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Verifying SSL Support. Please wait...
Common Name: www.otto.de
Organization: Otto (GmbH & Co KG)
Location: Hamburg, DE
Issuer: DigiCert SHA2 Extended Validation Server CA
Valid from: Oct 6 00:00:00 2017 GMT
Valid until: Jan 2 12:00:00 2019 GMT
Authority: Is not a CA
Keysize:
Common Name: DigiCert SHA2 Extended Validation Server CA
Organization: DigiCert Inc, OU=www.digicert.com
Location: US
Issuer: DigiCert High Assurance EV Root CA
Valid from: Oct 22 12:00:00 2013 GMT
Valid until: Oct 22 12:00:00 2028 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

otto.de supports HTTP/2
loader
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.0 301 Moved Permanently
Location: https://www.otto.de/
Connection: close
Content-Length: 0
HTTP/1.1 200 OK
Date: Wed, 05 Dec 2018 11:10:45 GMT
Content-Type: text/html;ch***t=UTF-8
Connection: close
Content-Language: en-US
X-Trackable: ts_ValidationContext=Storefront
Cache-Control: private, no-cache, no-store, max-age=0
Expires: Sat, 01 Jan 1970 00:00:00 GMT
Pragma: no-cache
Vary: Accept-Encoding
X-Varnish: 177129976
Age: 0
Via: 1.1 varnish (Varnish/6.0)
X-Recruiting: Seems you like http headers. To write ours, apply at job.otto.de and mention this header.
Set-Cookie: visitorId=174712b9-10c2-45c9-910e-7c2d6d34cfc0.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 02 Dec 2028 11:10:45 GMT
Set-Cookie: BrowserId=2ef9be95-12a2-49b1-9551-e5ad1d9b8fc8.v1; Path=/; Domain=.otto.de; max-age=315360000; Expires=Sat, 02 Dec 2028 11:10:45 GMT
X-PA-Cloud: true
Accept-Ranges: bytes
X-XSS-Protection: 1; mode=block
Strict-Transport-Security: max-age=31536000
Set-Cookie: TS01c0048c=0133941a4f639e9d0dbc1585395af48ee131d9fcc8***e70a975bc8f9473ac04d01fafa15fdf5b786f4b0303141c9fd9372b1814b0f; Path=/
Set-Cookie: TS01aa594d=0133941a4fcdbdcbf388000b2348cde33f093ba860***e70a975bc8f9473ac04d01fafa15fdc1f274b6ed0466550f62b999dcfcafc57f5b086a1c25d7f1598a833952daf9f5edf223f71bc1a05dd57e3a43832dc4af; path=/; domain=.otto.de

DNS Lookup

Currently Not Available

Whois Lookup

Domain Created:
0000-00-00
Domain Age:
 
WhoIs:
 

whois lookup at whois.denic.de...
Domain: otto.de
Status: connect
Last update was 13 days ago
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*HypeStat.com is not linking to, promoting or affiliated with otto.de in any way. Only publicly available statistics data are displayed.

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