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Autotrader.Co.Uk - Info autotrader.co.uk

autotrader.co.uk receives about 129,500 unique visitors and 1,063,195 (8.21 per visitor) page views per day which should earn about $6,288.60/day from advertising revenue. Estimated site value is $4,067,983.38. According to Alexa Traffic Rank autotrader.co.uk is ranked number 2,387 in the world and 0.0259% of global Internet users visit it. Site is hosted in Chorley, Lancashire, PR7, United Kingdom and links to network IP address 193.243.130.87. This server supports HTTPS and HTTP/2.

About - autotrader.co.uk

A directory of new and used cars. Includes news and features, road tests, competitions and events.
Search for your next car with Auto Trader UK (incl Northern Ireland), the #1 site to buy and sell new and used cars with over 400,000 cars online.
How did autotrader.co.uk look in the past? Edit Site Info

Last update was 58 days ago
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*HypeStat.com is not linking to, promoting or affiliated with autotrader.co.uk in any way. Only publicly available statistics data are displayed.

How popular is autotrader.co.uk?

129.5K daily visitors
Daily Unique Visitors:
129,500
Monthly Unique Visitors:
3,885,000
Pages per Visit:
8.21
Daily Pageviews:
1,063,195
Alexa Rank:
2,387 visit alexa
Alexa Reach:
0.0259%   (of global internet users)
Avg. visit duration:
13:40
Bounce rate:
17.48%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
57.32%
Referral:
1.79%
Search:
38.13%
Social:
1.73%
Paid:
1.03%

Visitors by country

Users%Pageviews%Rank
United Kingdom 87.6%91.2%79
Ireland 2.7%2.5%266
France 1.3%1.1%5367
United States 1.1%0.5%35942

Where do visitors go on this site?

Reach%Pageviews%PerUser
autotrader.co.uk
97.95%95.61%7.97
selling.autotrader.co.uk
1.52%0.60%3.2
portal.autotrader.co.uk
1.46%0.94%5.3
dealerportal.autotrader.co.uk
1.27%1.96%13
trucks.autotrader.co.uk
0.78%0.38%4.0
webmail.autotrader.co.uk
0.40%0.05%1.0
farm.autotrader.co.uk
0.35%0.12%2.8
plant.autotrader.co.uk
0.21%0.07%2.5
localhost.autotrader.co.uk
0.13%0.05%3
OTHER
0%0.23%0

Competitive Data

SEMrush autotrader.co.uk
SEMrush
Domain:
  autotrader.co.uk
Rank:
(Rank based on keywords, cost and organic traffic)
  4,888
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  494,083
Organic Traffic:
(Number of visitors coming from top 20 search results)
  425,886
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $278,552.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  2,122
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  805
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $89.00

Data

Domain Authority:
  73
Page Authority:
  53
MozRank:
  5

How socially engaged is autotrader.co.uk?

Facebook:
  6,955
Google +:
  0
Linkedin:
  0
Stumbles:
  39,776
Buffer:
  50
Pins:
  0

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
autotrader.co.uk
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:56
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing


Mobile summary

Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:56
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Root domain:
autotrader.co.uk
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:05:56
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

How much autotrader.co.uk can earn?

Daily Revenue:
$6,288.60
Monthly Revenue:
$188,658.00
Yearly Revenue:
$2,295,339.00
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
United Kingdom 969,634$6,040.82
Ireland 26,580$131.84
United States 5,316$60.97
France 11,695$54.97

How much money do autotrader.co.uk lose due to Adblock?

Daily Revenue Loss:
$1,034.97
Monthly Revenue Loss:
$31,049.07
Yearly Revenue Loss:
$377,763.64
Daily Pageviews Blocked:
167,751
Monthly Pageviews Blocked:
5,032,527
Yearly Pageviews Blocked:
61,229,081
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
United Kingdom 155,141$966.53
Ireland 10,366$51.42
United States 957$10.98
France 1,286$6.05

How much is autotrader.co.uk worth?

Website Value:
$4,067,983.38

Where is autotrader.co.uk hosted?

Server location
Server IP:
193.243.130.87
ASN:
AS28695 
ISP:
Auto Trader Limited 
Server Location:
Chorley
Lancashire, LAN
PR7
United Kingdom, GB
 

Other sites hosted on 193.243.130.87

How fast does autotrader.co.uk load?

Average Load Time:
(1023 ms) 80 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://www.autotrader.co.uk/bundles/vendor-832786fbbc4b8827cd11-bundle.js
https://www.autotrader.co.uk/bundles/common-687c14881d3e0e868a04-bundle.js
https://www.autotrader.co.uk/bundles/mobile-95649bee9e7293beec53-bundle.js

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

https://s.yimg.com/wi/ytc.js (expiration not specified)
https://tags.tiqcdn.com/utag/autotrader/at-mobile-web/prod/utag.js (5 minutes)
https://tags.tiqcdn.com/utag/tiqapp/utag.v.js?a=autotrader/at-mobile-web/201805090830&cb=152672***0494 (10 minutes)
https://www.googletagservices.com/tag/js/gpt.js (15 minutes)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
https://connect.facebook.net/signals/config/1660551100622382?v=2.8.14&r=stable (20 minutes)
https://bat.bing.com/bat.js (30 minutes)
https://pagead2.googlesyndication.com/pagead/osd.js (60 minutes)
https://www.google-***ytics.com/plugins/ua/ec.js (60 minutes)
https://www.googleadservices.com/pagead/conversion_async.js (60 minutes)
https://c5.adalyser.com/adalyser.js?cid=autotrader (2 hours)
https://www.google-***ytics.com/***ytics.js (2 hours)

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 12.2KiB (39% reduction).

Compressing https://tpc.googlesyndication.com/pagead/imgad?id=CICAgKDrqfGLKRABGAEyCH5g3fKXePJM could save 12.2KiB (39% reduction).

Enable compression

Compressing resources with gzip or deflate can reduce the number of bytes sent over the network.

Enable compression for the following resources to reduce their transfer size by 1.4KiB (64% reduction).

Compressing https://autouk.demdex.net/event?_ts=152672***0576 could save 1.4KiB (64% reduction).

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <span class="notification-c…e-policy-close"></span> is close to 2 other tap targets .
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  91
Vendor reliability:
  91
Privacy:
  91
Child safety:
  91

SSL Checker - SSL Certificate Verify

autotrader.co.uk supports HTTPS
loader
Verifying SSL Support. Please wait...
Common Name: www.autotrader.co.uk
Organization: Auto Trader Ltd, OU=Auto Trader Ltd
Location: Manchester, Lancashire, GB
Issuer: Symantec Class 3 EV SSL CA - G3
Valid from: Dec 19 00:00:00 2016 GMT
Valid until: Mar 19 23:59:59 2019 GMT
Authority: Is not a CA
Keysize:
Common Name: Symantec Class 3 EV SSL CA - G3
Organization: Symantec Corporation, OU=Symantec Trust Network
Location: US
Issuer: VeriSign Class 3 Public Primary Certification Authority - G5
Valid from: Oct 31 00:00:00 2013 GMT
Valid until: Oct 30 23:59:59 2023 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

autotrader.co.uk supports HTTP/2
loader
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.1 301 Moved Permanently
Date: Sat, 19 May 2018 10:44:17 GMT
X-Content-Type-Options: nosniff
X-Xss-Protection: 1; mode=block
Referrer-Policy: origin
Content-Security-Policy: upgrade-insecure-requests
Strict-Transport-Security: max-age=15768000
Set-Cookie: bucket=desktop; Domain=.autotrader.co.uk; path=/;
Location: https://www.autotrader.co.uk/
Content-Length: 237
Connection: close
Content-Type: text/html; ch***t=iso-8859-1
Set-Cookie: TS01e6e0f3=018d4aa***0***8f6707b22b3c18***4da93a79da957af0d5107148f8bbd67887ba0a60a5b7aacf8d5da39e7a9cac0035485a1741f54b48d646f40f31d2c81a4e13df8c***36; Path=/; Domain=.autotrader.co.uk
HTTP/1.1 200 OK
Date: Sat, 19 May 2018 10:44:17 GMT
Set-Cookie: bucket=desktop; Domain=.autotrader.co.uk; path=/;
X-Content-Type-Options: nosniff
X-Xss-Protection: 1; mode=block
Referrer-Policy: origin
Content-Security-Policy: upgrade-insecure-requests
Strict-Transport-Security: max-age=15768000
Cache-Control: private
Expires: 600
X-Frame-Options: SAMEORIGIN
max-age: 600
Content-Type: text/html;ch***t=utf-8
X-Cache: MISS from dc1cache002.live.dc1.tradermedia.net
X-Cache-Lookup: MISS from dc1cache002.live.dc1.tradermedia.net:3129
Via: 1.1 dc1cache002.live.dc1.tradermedia.net:3129 (squid/2.7.STABLE9)
Set-Cookie: _ATD_SESSION_=1526726657|9e6220be-6b7b-4573-b725-13f6708c53fb; Path=/;
Set-Cookie: _ATD_DIGEST_=7faa6efaf245ac641079312279672279; Path=/;
Set-Cookie: sessVar=b5b6be63-42e0-48d2-a20a-bb1857f4a30a;Path=/;Domain=.autotrader.co.uk;Secure
Set-Cookie: userid=ID=94a4ce12-c366-4777-a3f8-5ebb6fbbe13c;Path=/;Domain=.autotrader.co.uk;Expires=Sun, 19-May-2019 10:44:17 GMT;Max-Age=31536000;Secure
Set-Cookie: user=STATUS=0&HASH=0b648f584195fd32edb4c7cd5b0ddcf6&PR=&ID=94a4ce12-c366-4777-a3f8-5ebb6fbbe13c;Path=/;Domain=.autotrader.co.uk;Expires=Sun, 19-May-2019 10:44:17 GMT;Max-Age=31536000;Secure
Set-Cookie: abtcid=9e0bd593-2ad1-4fea-81db-37509fd207ab;Path=/;Domain=.autotrader.co.uk;Expires=Sun, 19-May-2019 10:44:17 GMT;Max-Age=31536000
Set-Cookie: abTestGroups=OEMDT-ddvb-DFPANone-dfpatp0-dfisrA-hpvcctaV1-mssatb1-dpv4-DTG2None-dtnI-dvblhprT-dassti;Path=/;Domain=.autotrader.co.uk;Expires=Sat, 19-May-2018 11:14:17 GMT;Max-Age=1800
Vary: Accept-Encoding,User-Agent
X-Host: dc1cache002.live.dc1.tradermedia.net
Connection: close
Set-Cookie: TS01e6e0f3=018d4aa***0513b51607021295ccabda44a5d6ef0be1f10d5c1b50038f2de19374095135bcb221163bd439d042e67f594601f319d0f31ba90d0596abe2936e9a618058e03c5bc73d4be89040407e0117653c8e015d11673ed4029dff7b93a497dde19f63cce5601b3dc592d50724b371914c6f45bff9466e408d9a26b1708bdb36e7474bfd0460df9cebd70028cb9c14ea41bd1966edcb4a612f780746f97f81fa3cdfac76e7552a142f627829a2aa744d307f0ed05; Path=/; Domain=.autotrader.co.uk

DNS Lookup

Type Ip Target TTL
TXT 300
TXT 300
TXT 300
TXT 300
TXT 300
MX autotrader-co-uk.mail.protection.outlook.com 300
A 193.243.130.87 300
SOA 300
Mname ns1.autotrader.co.uk
Rname webmaster.autotrader.co.uk
Serial Number 2018051823
Refresh 600
Retry 600
Expire 1209600
Minimum TTL 0
NS a1.verisigndns.com 300
NS a2.verisigndns.com 300
NS a3.verisigndns.com 300

Whois Lookup

Domain Created:
0000-00-00
Domain Age:
 
WhoIs:
 

whois lookup at whois.nic.uk...
Domain name:
autotrader.co.uk

Registrant:
Auto Trader Ltd

Registrant type:
Unknown

Registrant's address:
1 First Street
Manchester
Manchester
M15 4FN
United Kingdom

Data validation:
Nominet was able to match the registrant's name and address against a 3rd party data source on 07-Nov-2014

Registered through:
NetNames Limited
URL: http://www.netnames.co.uk

Registrar:
Ascio Technologies Inc. Denmark ? filial af Ascio Technologies Inc. USA t/a Ascio Technologies inc [Tag = ASCIO]
URL: http://www.ascio.com

Relevant dates:
Registered on: before Aug-1996
Expiry date: 14-Mar-2019
Last updated: 13-Mar-2017

Registration status:
Registered until expiry date.

Name servers:
a1.verisigndns.com
a2.verisigndns.com
a3.verisigndns.com

WHOIS lookup made at 11:44:27 19-May-2018

--
This WHOIS information is provided for free by Nominet UK the central registry
for .uk domain names. This information and the .uk WHOIS are:

Copyright Nominet UK 1996 - 2018.

You may not access the .uk WHOIS or use any data from it except as permitted
by the terms of use available in full at http://www.nominet.uk/whoisterms,
which includes restrictions on: (A) use of the data for advertising, or its
repackaging, recompilation, redistribution or reuse (B) obscuring, removing
or hiding any or all of this notice and (C) exceeding query rate or volume
limits. The data is provided on an 'as-is' basis and may lag behind the
register. Access may be withdrawn or restricted at any time.
Last update was 58 days ago
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