kestrafinancial.com vs. morningstar.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            4,768 
             419,197
        Monthly Visits:
            144,470 
             12,701,669
        PageViews per user:
            4.35 
             3.66
        Daily Pageviews:
            20,717 
             1,535,238
        Avg. visit duration:
            11:23 
             03:29
        Bounce Rate:
            12.91 
             46.14
        Global Reach:
            9.67E-5% 
             0.0085031%
        HypeRank:
            1,284,159 
             6,134
        SemRush Rank:
            198,967 
             1,021
        SimilarWeb Rank:
            294025 
             4589
        Total Backlinks:
            1,864 
             151,946
        Follow Links:
            n/a 
             n/a
        Nofollow Links:
            n/a 
             n/a
        Referring Domains:
            396 
             2,184
        Referring IPs:
            219 
             1,823
        Authority Domain Score:
            35 
             74
        Page Load Time:
            755ms 
             89ms
        Page Speed Score Desktop:
            35 
             100
        Page Speed Score Mobile:
            99 
             100
        Organic Keywords:
            2,133 
            1,721,651
        Organic Traffic:
            8,921 
             2,743,912
        Organic Cost:
             $19,112.00 
             $6,554,311.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $99.94 
             $6,667.62
        Website Value:
            $106,314.65 
             $8,573,259.25