morningstar.com Morningstar.com

   
Morningstar | Empowering Investor Success

Domain Summary

What is the traffic rank for Morningstar.com?

• Morningstar.com ranks #14,692 globally on HypeStat.

What percent of global Internet users visit Morningstar.com?

0.007222% of global Internet users visit Morningstar.com

How many people visit Morningstar.com each day?

• Morningstar.com receives approximately 356K visitors and 1,376,530 page impressions per day.

Which countries does Morningstar.com receive most of its visitors from?

• Morningstar.com is mostly visited by people located in United States,Canada,India.

How much Morningstar.com can earn?

• Morningstar.com should earn about $6,329.49/day from advertising revenue.

What is Morningstar.com estimated value?

• Estimated value of Morningstar.com is $7,544,218.02.

What IP addresses does Morningstar.com resolve to?

• Morningstar.com resolves to the IP addresses 216.228.225.51.

Where are Morningstar.com servers located in?

• Morningstar.com has servers located in Kingston upon Thames, Kingston upon Thames, KT2, United States.

morningstar.com Profile

Title:Morningstar | Empowering Investor Success
Description:Our independent research, ratings, and tools are helping people across the investing ecosystem write their own financial futures.
Tags:
Category:Finance / Investing
About: Investment resource specialized in fund investing. Offers news, commentary, fund information, tutorial, tools and forums. Publishers of annual reports and various books on the subject, and creators of the Morningstar fund ratings.
Trusted, objective stock, ETF, fund ratings, analysis, and portfolio tools. Edit Site Info

What technologies does morningstar.com use?

These are the technologies used at morningstar.com. morningstar.com has a total of 15 technologies installed in 14 different categories.

morningstar.com Traffic Analysis

Morningstar.com is ranked #14,692 in the world. This website is viewed by an estimated 356K visitors daily, generating a total of 1.4M pageviews. This equates to about 10.8M monthly visitors. Morningstar.com traffic has increased by 2.75% compared to last month.
Daily Visitors356K
0.13%
Monthly Visits10.8M
2.75%
Pages per Visit3.87
5.79%
Visit duration04:01
4.64%
Bounce Rate47.34%
1.37%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
356,041
Monthly Visits:
10,788,042
Pages per Visit:
3.87
Daily Pageviews:
1,376,530
Avg. visit duration:
04:01
Bounce rate:
47.34%
Global Reach:
0.007222%
Monthly Visits (SEMrush):
10,552,768
Monthly Unique Visitors (SEMrush):
5,033,070
Monthly Visits (SimilarWeb):
10,899,210
HypeRank:
14,692
SEMrush Rank:
1,904
SimilarWeb Rank:
5,921
*All traffic values are estimates only.

Traffic sources

Direct:
43.60%
Referral:
14.00%
Search:
41.26%
Social:
0.69%
Paid:
0.44%

Desktop vs Mobile

Desktop:
48.53%
Mobile:
51.47%

Total Visits Last 3 Months

8.7M
NOV
10.5M
DEC
10.8M
JAN

Visitors by country

Country
Users%
 
United States 74.14%
 
Canada 3.22%
 
India 2.30%
 
United Kingdom 1.92%
 
Australia 1.50%

Where do visitors go on morningstar.com?

 
Reach%Pageviews%PerUser
morningstar.com
67.90%58.48%2.2
login-prod.morningstar.com
9.32%5.33%1.4
investor.morningstar.com
5.62%4.87%2.2
lt.morningstar.com
4.48%2.48%1.4
awrd.morningstar.com
4.30%4.84%2.8
Last update was 68 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with morningstar.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
1,580,000
Bing Index:
24,200
Baidu Index:
48,400

Moz Data

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of morningstar.com is 85.
Domain Authority:
  85
Page Authority:
  61
MozRank:
  6

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  morningstar.com
Rank:
(Rank based on keywords, cost and organic traffic)
  1,904
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  978,497
Organic Traffic:
(Number of visitors coming from top 20 search results)
  1,504,627
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $5,780,272.00

Revenue report

Google.com would generate approximately $6.3K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $189.9K and annual gross revenue of approximately $2.3M. Based on these figures, the site's net worth is estimated at around $7.5M.

How much would morningstar.com make?

Daily Revenue:
$6,329.49
Monthly Revenue:
$189,884.70
Yearly Revenue:
$2,310,263.85
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 1,020,569$4,929.35
 
Canada 44,269$267.39
 
Australia 20,646$99.51
 
United Kingdom 26,396$70.74
 
India 31,695$12.04

Loss of money due to Adblock?

Daily Revenue Loss:
$988.72
Monthly Revenue Loss:
$29,661.67
Yearly Revenue Loss:
$360,883.65
Daily Pageviews Blocked:
211,997
Monthly Pageviews Blocked:
6,359,904
Yearly Pageviews Blocked:
77,378,837

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 183,702$887.28
 
Canada 11,067$66.85
 
Australia 4,129$19.90
 
United Kingdom 4,223$11.32
 
India 8,875$3.37

How much is morningstar.com worth?

Website Value:
$7.5M

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
morningstar.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
morningstar.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:06:26
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
morningstar.com
Last Change Time:
(The last time that the site changed status.)
2018-03-06 16:06:26
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is morningstar.com hosted?

Morningstar.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
216.228.225.51
ASN:
AS400537 
ISP:
AS-CHI-AURORA  
Server Location:
Kingston upon Thames
Kingston upon Thames, KTT
KT2
United States, US
 

Other sites hosted on 216.228.225.51

There are no other sites hosted on this IP

How fast does morningstar.com load?

The average loading time of morningstar.com is 126 ms. The Desktop speed index is 51 and mobile speed index is 46.
Average Load Time:
126 ms

Page Speed (Google PageSpeed Insights) - Desktop

51
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.2s 86% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 86% 8% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 8% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)14ms 90% of loads for this page have a fast (<100ms) First Input Delay (FID) 90% 5% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 5% 4% of loads for this page have a slow (>300ms) First Input Delay (FID) 4%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.6s 79% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 79% 14% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 14% 5% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 5%
First Input Delay (FID)5ms 95% of loads for this page have a fast (<100ms) First Input Delay (FID) 95% 2% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 2% 2% of loads for this page have a slow (>300ms) First Input Delay (FID) 2%

Lab Data

Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
First Meaningful Paint 0.8 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Speed Index 2.8 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
Max Potential First Input Delay 740 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Total Blocking Time 1,050 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Largest Contentful Paint 1.6 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
First Contentful Paint 0.8 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Time to Interactive 5.2 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

46
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)3.1s 86% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 27% 47% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 47% 24% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 24%
First Input Delay (FID)71ms 77% of loads for this page have a fast (<100ms) First Input Delay (FID) 77% 8% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 8% 14% of loads for this page have a slow (>300ms) First Input Delay (FID) 14%

Origin Data

All pages served from this origin have an AVERAGE speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)2.5s 55% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 55% 29% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 29% 15% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 15%
First Input Delay (FID)22ms 95% of loads for this page have a fast (<100ms) First Input Delay (FID) 88% 5% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 5% 5% of loads for this page have a slow (>300ms) First Input Delay (FID) 5%

Lab Data

First Contentful Paint 2.8 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Total Blocking Time 760 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Time to Interactive 16.6 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Speed Index 7.1 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Largest Contentful Paint 10.8 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
First Meaningful Paint 2.8 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric

Does morningstar.com use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on morningstar.com are reduced by 84%.
morningstar.com use gzip compression.
Original size: 993.5 KB
Compressed size: 149.75 KB
File reduced by: 843.75 KB (84%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. morningstar.com has 90 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  90
Safety Confidence:
  40
Child Safety Reputations:
  92
Child Safety Confidence:
  41

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. morningstar.com supports HTTPS.
 morningstar.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.morningstar.com
Organization:
Location:
Issuer: Amazon RSA 2048 M03
Valid from: Feb 13 00:00:00 2024 GMT
Valid until: Mar 13 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: Amazon RSA 2048 M03
Organization: Amazon
Location: US
Issuer: Amazon Root CA 1
Valid from: Aug 23 22:26:04 2022 GMT
Valid until: Aug 23 22:26:04 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: Amazon Root CA 1
Organization: Amazon
Location: US
Issuer: Starfield Services Root Certificate Authority - G2
Valid from: May 25 12:00:00 2015 GMT
Valid until: Dec 31 01:00:00 2037 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: Starfield Services Root Certificate Authority - G2
Organization: "Starfield Technologies, Inc."
Location: Scottsdale, Arizona, US
Issuer:
Valid from: Sep 2 00:00:00 2009 GMT
Valid until: Jun 28 17:39:16 2034 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 morningstar.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Investing/Funds
Investing/Research and Analysis
Business and Economy/Financial Services

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
Content-Type: text/html; charset=UTF-8
Location: https://www.morningstar.com/
Server: Microsoft-IIS/7.5
X-Powered-By: ASP.NET
X-Host: 84
Set-cookie: fp=015170971828137487; expires=Sun May 21 02:00:00 2025; domain=.morningstar.com; path=/
Date: Wed, 06 Mar 2024 09:44:41 GMT
Content-Length: 151

HTTP/2 200 
content-type: text/html; charset=utf-8
content-length: 153345
server: CloudFront
date: Wed, 06 Mar 2024 09:43:09 GMT
content-security-policy: default-src * data: blob: 'unsafe-inline' 'unsafe-eval'
etag: "f8603-tgeQOvTMPNCtfYikDr5yNgLwFDM"
x-powered-by: Express
x-frame-options: sameorigin
strict-transport-security: max-age=360; includeSubDomains
x-xss-protection: 1; mode=block
accept-ranges: none
x-render-time: 1036.554ms
x-stack-name: omega
referrer-policy: no-referrer-when-downgrade
x-content-type-options: nosniff
cache-control: private, max-age=0
content-encoding: gzip
apigw-requestid: UM4a9genIAMEV-A=
vary: Accept-Encoding
set-cookie: mbuddy=eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXSyIsImtpZCI6IjE2NjYwMjExMjkifQ.eyJzZXNzaW9uIjoiMmI0NjM3NGUtMDUzMy00NzE1LTkyNzUtZTdkM2UyMGIyZjBkLjcxM2UwOWM5NDEzYjQ1MGM3MGVlOWMwZDE2NWJjY2Q5NjBmMWVjMjI0OTJiMWFjY2FhOGUzMGFlYTE2NWRmYzMiLCJpYXQiOjE3MDk3MTgyODIsImlzcyI6Imh0dHBzOi8vaW52ZXN0b3IubW9ybmluZ3N0YXIuY29tIiwiZXhwIjoxNzA5NzE4NTgyfQ.g4cz0e3pa7o17fM3M0WBqA7_rQlClQkXDVa_lxcbTdAlrKsUJ5VGYFQiOFFe0n5TQ33ktbx8ZUsIq6qCM8eHheh-n47J-hqeV0_w_Hj9RSWyR4L4QkXaZnWmz7pOsNVyG1dTivRwEuE0calsGrMkvCOX2AevemqT8zxf7_L3BUJicNoo1C6QlSx2VoKAP6l69pgeAiIHOzuXvDy-GbNElbTyzRIjWWUdNIleKI8n4cVrRZX3Qi0m15jGfORxjL1eNXsFuaoYJqcSFqlPL71TsK-ovsAKOFOFyM_-jNkj6fP8dDtRbxzK43WvXvvT8IFV5f3o2fdeMNu5QzLa3kkYfA; Domain=.morningstar.com; Path=/; Secure; HttpOnly;
set-cookie: msession=2b46374e-0533-4715-9275-e7d3e20b2f0d.713e09c9413b450c70ee9c0d165bccd960f1ec22492b1accaa8e30aea165dfc3; Domain=.morningstar.com; Path=/; Secure; HttpOnly; Expires=Tue, 06 Mar 2029 09:44:42 GMT;
x-cache: Hit from cloudfront
via: 1.1 25e5198da8672b9b9f282deabd953950.cloudfront.net (CloudFront)
x-amz-cf-pop: ORD52-C3
x-amz-cf-id: 6ky4l0fFuW7RzGsyeMeofBhoKNABC-XAFwqZCsyjGiVPaT-nD-xzMg==
age: 93

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
HINFO 3600
A 216.228.225.51 69
NS dns3.p04.nsone.net 149829
NS dns4.p04.nsone.net 149829
NS dns1.p04.nsone.net 149829
NS pdns205.ultradns.net 149829
NS dns2.p04.nsone.net 149829
NS pdns205.ultradns.com 149829
NS pdns205.ultradns.biz 149829
NS pdns205.ultradns.org 149829

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on April 25, 1989 and will expire on April 26, 2025 if not renewed. This website is now assigned through the registrar MarkMonitor Inc.. The WHOIS data for this website's domain was last updated on March 25, 2023.
Domain Created:
1989-04-25
Domain Expires:
2025-04-26
Domain Updated:
2023-03-25
Domain Age:
35 years 19 days
Domain Registrar:
MarkMonitor Inc.
Domain Owner:
Morningstar Inc
WhoIs:
 

Domain Name: morningstar.com
Registry Domain ID: 240879_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-03-25T09:09:25+0000
Creation Date: 1989-04-25T04:00:00+0000
Registrar Registration Expiration Date: 2025-04-26T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID: 
Registrant Name: Domain Administrator
Registrant Organization: Morningstar Inc
Registrant Street: 22 W Washington Street, 
Registrant City: Chicago
Registrant State/Province: IL
Registrant Postal Code: 60602
Registrant Country: US
Registrant Phone: +1.3126966000
Registrant Phone Ext: 
Registrant Fax: +1.3122448071
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: Domain Administrator
Admin Organization: Morningstar Inc
Admin Street: 22 W Washington Street, 
Admin City: Chicago
Admin State/Province: IL
Admin Postal Code: 60602
Admin Country: US
Admin Phone: +1.3126966000
Admin Phone Ext: 
Admin Fax: +1.3122448071
Admin Fax Ext: 
Admin Email: email
Tech Organization: Morningstar, Inc
Tech State/Province: IL
Tech Country: US
Tech Email: Select Request Email Form at https://domains.markmonitor.com/whois/morningstar.com
Name Server: dns3.p04.nsone.net
Name Server: dns1.p04.nsone.net
Name Server: dns4.p04.nsone.net
Name Server: pdns205.ultradns.org
Name Server: dns2.p04.nsone.net
Name Server: pdns205.ultradns.biz
Name Server: pdns205.ultradns.net
Name Server: pdns205.ultradns.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-03-06T09:45:27+0000