Bit.ly

bit.ly Profile

bit.ly Traffic Analysis

Bit.ly is ranked #338 in the world. This website is viewed by an estimated 16.3M visitors daily, generating a total of 22.3M pageviews. This equates to about 493.9M monthly visitors. Bit.ly traffic has increased by 21.53% compared to last month.

Daily Unique Visitors

16,299,152

Monthly Visits

493,864,306

Pages per Visit

1.37

Daily Pageviews

22,251,060

Avg. Visit Duration

00:31

Bounce Rate

72.84%

Global Reach

0.33%

Monthly Visits (SEMrush)

300,907,987

Monthly Unique Visitors (SEMrush)

129,135,077

Monthly Visits (SimilarWeb)

479,386,823

HypeRank

338

SEMrush Rank

15,542

*All traffic values are estimates only.

Where do visitors go on bit.ly?

bit.ly SEMrush Overview

SEMrush is a complete online advertising and marketing platform that gives a wide variety of tools and features to help businesses and marketers improve their online visibility and optimize their digital marketing strategies.

Domain

bit.ly

RankBased on keywords, cost and organic traffic

15,542

Organic KeywordsKeywords in top 20 Google SERP

19,491

Organic TrafficVisitors coming from top 20 search results

143,109

Organic CostEquivalent Google Ads spend for the same traffic

$238,020.00

Full SEMrush Report →

Backlinks Report

Bit.ly has a total of 16,694,422,558 backlinks from 2,864,707 referring domains and most of them comes from United States.

Search Engine Indexes

Search engine indexes are huge databases of web pages that search engines like Google, Bing and Baidu use to retrieve relevant results when users search. These indexes are built by crawling and indexing pages from across the web.

Revenue Report

bit.ly would generate approximately $21.6K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $647K and annual gross revenue of approximately $7.9M. Based on these figures, the site's net worth is estimated at around $35.4M.

How much would bit.ly make?

How much is bit.ly worth?

*All earnings values are estimates only.

Impact of Ad Blockers

Ad Experience Report

Summary of the ad and abusive experience ratings Google assigns to bit.ly, per platform.

Where is bit.ly hosted?

Bit.ly may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.

Other sites hosted on 67.199.248.11

How fast does bit.ly load?

The average loading time of bit.ly is 278 ms. The Desktop speed index is 90 and mobile speed index is 31.

Does bit.ly use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on bit.ly are reduced by 94%.

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.

SSL Checker SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. bit.ly supports HTTPS.

Email Security

SPF, DKIM and DMARC are DNS records that prove which servers may send email for a domain and tell receivers what to do with forged messages. Missing or weak records make emails from bit.ly more likely to land in spam and the domain easier to spoof.

Email provider

Google Workspace

SPF

present

DMARC

none (monitoring only)

DKIM

found

DNSSEC

not signed

v=spf1 include:_netblocks.google.com include:_netblocks2.google.com include:_netblocks3.google.com include:_spf1.mailgun.org include:_spf2.mailgun.org include:_spf.eu.mailgun.org exists:%{i}._spf.mta.salesforce.com -all

AI Crawlers

Websites use robots.txt to allow or block AI crawlers that collect content for training and AI search. bit.ly does not block any known AI crawler.

llms.txt

not found

Verify HTTP/2 & HTTP/3 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency. HTTP/3 goes a step further and runs over QUIC instead of TCP, for faster connections and better performance on unreliable networks.

Site Categories

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.

server: nginx
date: Thu, 24 Sep 2026 19:33:47 GMT
content-type: text/html
content-length: 154
location: https://bitly.com/
via: 1.1 google
alt-svc: h3=":443"; ma=2592000

HTTP/2 200 
server: nginx
date: Thu, 24 Sep 2026 19:33:47 GMT
content-type: text/html; charset=utf-8
content-length: 171532
accept-ranges: bytes
cache-control: no-cache
last-modified: Thu, 24 Sep 2026 19:30:38 GMT
set-cookie: anon_u=cHN1X180YjExYThhMi1mMTU3LTgyNGUtOWU0Yi01YjVhNjRmMDhhOTk=|1790278427|2ea1f0ad077bbaabe0ed49ac66ae6815eb96afd2; Path=/; Domain=bitly.com; Expires=Tue, 23 Mar 2027 19:33:47 GMT; HttpOnly; Secure
set-cookie: _xsrf=0bbdce7a-ffc8-915b-2043-00da372dc8c9; Path=/; Domain=bitly.com; Expires=Sat, 24 Oct 2026 19:33:47 GMT; Secure
x-frame-options: DENY
strict-transport-security: max-age=31536000
via: 1.1 google, 1.1 google
alt-svc: h3=":443"; ma=2592000

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on May 17, 2008 and will expire on May 17, 2032 if not renewed. This website is now assigned through the registrar Libyan Spider Network (int). The WHOIS data for this website's domain was last updated on April 18, 2022.

Domain Created

2008-05-17

Domain Expires

2032-05-17

Domain Updated

2022-04-18

Domain Age

18 years 5 months

Domain Registrar

Libyan Spider Network (int)

Domain Name: bit.ly
Registry Domain ID: 24501-CoCCA
Updated Date: 2022-04-18T03:12:18Z
Creation Date: 2008-05-17T22:00:00Z
Registry Expiry Date: 2032-05-17T22:00:00Z
Registrar Registration Expiration Date: 2032-05-17T22:00:00Z
Registrar: Libyan Spider Network (int)
Registrar Abuse Contact Email: 
Registrar Abuse Contact Phone: +18448469791
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
Registry Registrant ID: 13427-CoCCA
Registrant Name: bitly operations
Registrant Organization: Bitly, Inc.
Registrant Street: DPT 5006
Registrant City: New York
Registrant State/Province: NY
Registrant Postal Code: 10001
Registrant Country: US
Registrant Phone: +0.16465254078
Registrant Email: 
Name Server: ns-1372.awsdns-43.org
Name Server: ns-705.awsdns-24.net
Name Server: ns-cloud-c1.googledomains.com
Name Server: ns-cloud-c3.googledomains.com
Name Server: ns-cloud-c2.googledomains.com
DNSSEC: unsigned
URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of WHOIS database: 2025-08-09T12:17:37.803Z