westpac.com.au Westpac.com.au

   
Westpac - Personal, Business and Corporate Banking

Domain Summary

What is the traffic rank for Westpac.com.au?

• Westpac.com.au ranks #10,502 globally on HypeStat.

What percent of global Internet users visit Westpac.com.au?

• 0.0096122% of global Internet users visit Westpac.com.au

How many people visit Westpac.com.au each day?

• Westpac.com.au receives approximately 473.9K visitors and 4,027,926 page impressions per day.

Which countries does Westpac.com.au receive most of its visitors from?

• Westpac.com.au is mostly visited by people located in Australia,New Zealand,United States.

How much Westpac.com.au can earn?

• Westpac.com.au should earn about $19,246.17/day from advertising revenue.

What is Westpac.com.au estimated value?

• Estimated value of Westpac.com.au is $19,799,109.38.

What IP addresses does Westpac.com.au resolve to?

• Westpac.com.au resolves to the IP addresses 18.64.236.121.

Where are Westpac.com.au servers located in?

• Westpac.com.au has servers located in Sydney, New South Wales, 2000, United States.

westpac.com.au Profile

Title:Westpac - Personal, Business and Corporate Banking
Description:Westpac is Australia's first bank with a range of innovative financial packages to support your personal, business or corporate banking needs.
Tags:
westpac banking corporation
westpac bank
bank
australian bank
australia's first bank
banks
Category:Finance / Banking Credit and Lending
About: Australia s First Bank with a range of innovative financial packages to suit your needs.We offer online banking, home loans, mortgages, credit cards,investment loans, personal finance, everyday transaction accounts, savings accounts, bank accounts, overseas services
Westpac Bank is Australia's First Bank with a range of innovative financial packages to suit your needs. This leading Australian bank offers online banking, home loans, mortgages, investment loans, personal finance, everyday transaction accounts, savings accounts, bank accounts, overseas services and more. Edit Site Info

What technologies does westpac.com.au use?

These are the technologies used at westpac.com.au. westpac.com.au has a total of 7 technologies installed in 6 different categories.
CMS
Adobe Experience Manager Adobe Experience Manager
CDN
Amazon Cloudfront Amazon Cloudfront
Security
HSTS HSTS
Miscellaneous
Open Graph Open Graph
PWA PWA
Programming Languages
Java Java
PaaS
Amazon Web Services Amazon Web Services

westpac.com.au Traffic Analysis

Westpac.com.au is ranked #10,502 in the world. This website is viewed by an estimated 473.9K visitors daily, generating a total of 4M pageviews. This equates to about 14.4M monthly visitors. Westpac.com.au traffic has decreased by 12.88% compared to last month.
Daily Visitors473.9K
10.27%
Monthly Visits14.4M
12.88%
Pages per Visit8.50
8.07%
Visit duration05:46
16.64%
Bounce Rate17.64%
1.94%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
473,874
Monthly Visits:
14,358,382
Pages per Visit:
8.50
Daily Pageviews:
4,027,926
Avg. visit duration:
05:46
Bounce rate:
17.64%
Global Reach:
0.0096122%
Monthly Visits (SEMrush):
7,252,406
Monthly Unique Visitors (SEMrush):
3,256,651
Monthly Visits (SimilarWeb):
14,359,808
HypeRank:
10,502
SEMrush Rank:
47,717
SimilarWeb Rank:
2,883
*All traffic values are estimates only.

Traffic sources

Direct:
71.00%
Referral:
8.33%
Search:
18.18%
Social:
0.51%
Paid:
1.98%

Desktop vs Mobile

Desktop:
48.19%
Mobile:
51.81%

Total Visits Last 3 Months

14.1M
NOV
16.5M
DEC
14.4M
JAN

Visitors by country

Country
Users%
 
Australia 96.33%
 
New Zealand 0.63%
 
United States 0.49%
 
India 0.36%
 
Thailand 0.31%

Where do visitors go on westpac.com.au?

 
Reach%Pageviews%PerUser
banking.westpac.com.au
73.57%71.52%4.87
westpac.com.au
63.11%16.65%1.3
onlineinvesting.westpac.com.au
8.62%7.61%4.4
quickweb.westpac.com.au
7.58%1.59%1.1
secureshopping.westpac.com.au
1.36%0.30%1.1
Last update was 189 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with westpac.com.au in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
19,800
Bing Index:
158,000
Baidu Index:
57,000

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of westpac.com.au is 75.
Domain Authority:
  75
Page Authority:
  55
MozRank:
  6

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  westpac.com.au
Rank:
(Rank based on keywords, cost and organic traffic)
  47,717
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  57,283
Organic Traffic:
(Number of visitors coming from top 20 search results)
  47,988
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $61,127.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $19.2K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $577.4K and annual gross revenue of approximately $7M. Based on these figures, the site's net worth is estimated at around $19.8M.

How much would westpac.com.au make?

Daily Revenue:
$19,246.17
Monthly Revenue:
$577,385.10
Yearly Revenue:
$7,024,852.05
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
Australia 3,880,119$18,702.17
 
New Zealand 25,436$132.27
 
United States 19,757$95.43
 
India 14,511$5.51
 
Thailand 12,576$2.64

Loss of money due to Adblock?

Daily Revenue Loss:
$3,791.06
Monthly Revenue Loss:
$113,731.74
Yearly Revenue Loss:
$1,383,736.23
Daily Pageviews Blocked:
790,502
Monthly Pageviews Blocked:
23,715,074
Yearly Pageviews Blocked:
288,533,404

Daily revenue loss by country

 
CountryBlockedLost Money
 
Australia 776,024$3,740.43
 
New Zealand 6,105$31.74
 
United States 3,556$17.18
 
India 4,063$1.54
 
Thailand 755$0.16

How much is westpac.com.au worth?

Website Value:
$19.8M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
westpac.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
westpac.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
westpac.com.au
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is westpac.com.au hosted? ▼

Westpac.com.au may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
18.64.236.121
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Sydney
New South Wales, NSW
2000
United States, US
 

Other sites hosted on 18.64.236.121

There are no other sites hosted on this IP

How fast does westpac.com.au load? ▼

The average loading time of westpac.com.au is 216 ms. The Desktop speed index is 86 and mobile speed index is 29.
Average Load Time:
216 ms

Page Speed (Google PageSpeed Insights) - Desktop

86
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.7s 77% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 77% 12% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 12% 9% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 9%
First Input Delay (FID)2ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 99% 0% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.7s 76% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 76% 13% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 13% 10% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 10%
First Input Delay (FID)2ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 0% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Largest Contentful Paint 2.0 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Total Blocking Time 120 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
First Meaningful Paint 1.5 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Speed Index 1.3 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First Contentful Paint 1.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Max Potential First Input Delay 100 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Time to Interactive 2.2 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

29
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)4.0s 77% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 22% 34% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 34% 43% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 43%
First Input Delay (FID)55ms 80% of loads for this page have a fast (<100ms) First Input Delay (FID) 80% 12% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 12% 7% of loads for this page have a slow (>300ms) First Input Delay (FID) 7%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)3.3s 41% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 41% 28% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 28% 30% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 30%
First Input Delay (FID)25ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 85% 8% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 8% 6% of loads for this page have a slow (>300ms) First Input Delay (FID) 6%

Lab Data

Time to Interactive 10.6 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
First Meaningful Paint 5.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
First Contentful Paint 4.6 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
First Contentful Paint (3G) 9960 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more
Total Blocking Time 1,440 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Max Potential First Input Delay 910 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Largest Contentful Paint 8.5 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Speed Index 5.4 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more

Does westpac.com.au use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on westpac.com.au are reduced by 80%.
westpac.com.au use gzip compression.
Original size: 59.82 KB
Compressed size: 11.6 KB
File reduced by: 48.22 KB (80%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. westpac.com.au has 93 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  93
Safety Confidence:
  40
Child Safety Reputations:
  93
Child Safety Confidence:
  40

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. westpac.com.au supports HTTPS.
 westpac.com.au supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.westpac.com.au
Organization: Westpac Banking Corporation, businessCategory = Private Organization, serialNumber = 33 007 457 141
Location: Sydney, jurisdictionC = AU, New South Wales, AU
Issuer: Entrust Certification Authority - L1M
Valid from: Jan 5 22:15:19 2023 GMT
Valid until: Feb 5 22:15:17 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: Entrust Root Certification Authority - G2
Organization: "Entrust, Inc.", OU = See www.entrust.net/legal-terms, OU = "(c) 2009 Entrust, Inc. - for authorized use only"
Location: US
Issuer: Entrust Root Certification Authority - G2
Valid from: Jul 7 17:25:54 2009 GMT
Valid until: Dec 7 17:55:54 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: Entrust Certification Authority - L1M
Organization: "Entrust, Inc.", OU = See www.entrust.net/legal-terms, OU = "(c) 2014 Entrust, Inc. - for authorized use only"
Location: US
Issuer: Entrust Root Certification Authority - G2
Valid from: Dec 15 15:25:03 2014 GMT
Valid until: Oct 15 15:55:03 2030 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 westpac.com.au supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Oceania/Australia
Financial Services/Banking Services

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: CloudFront
date: Fri, 20 Oct 2023 08:15:31 GMT
content-length: 0
location: https://www.westpac.com.au/
x-cache: FunctionGeneratedResponse from cloudfront
via: 1.1 f11cffdfa0c7886041aee925b0816e26.cloudfront.net (CloudFront)
x-amz-cf-pop: ATL56-P1
x-amz-cf-id: sTrmfvcQGoS5X3f4rgL9VLAAPwOMjZIzstcZRD56yFi6Iou_OfXX7Q==

HTTP/2 200 
content-type: text/html; charset=UTF-8
content-length: 11876
date: Fri, 20 Oct 2023 08:06:41 GMT
x-frame-options: SAMEORIGIN
accept-ranges: bytes
cache-control: max-age=600
expires: Fri, 20 Oct 2023 08:16:41 GMT
content-encoding: gzip
x-ua-compatible: IE=edge
content-security-policy: frame-ancestors 'self' https://wendy.westpac.com.au;
strict-transport-security: max-age=16070400;
vary: Accept-Encoding
x-cache: Hit from cloudfront
via: 1.1 2814ce14efad43b3b417e8d65a22cbb6.cloudfront.net (CloudFront)
x-amz-cf-pop: ATL56-P1
x-amz-cf-id: -IVinwh9ns6PAXUvyZw1BzSeFi_cnuqcnBZFHxfNlg3-SN5lK9BgXw==
age: 530

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
CAA entrust.net 10800
TXT ciscocidomainverification=16127b26710ef93fa1cb948d83e4f6eff417c5ee767be923be1cd05661749434 10800
TXT google-site-verification=DNu8guNaasS1NtopBOhnyiiF990Yvt7qzyVAnI1aQOM 10800
TXT adobe-idp-site-verification=c28a9ad9-25be-496b-82fa-5d130d4cb5ac 10800
TXT v=spf1 include:spf1.westpac.com.au include:spf2.westpac.com.au include:spf1.stgeorge.com.au include:spf.protection.outlook.com -all 10800
TXT d365mktkey=mzESJ7ufpxz2MTOpewe9JAUzJcb4qErRIxwyxs94jLcx 10800
TXT google-site-verification=wKkrgZRweIMNbsWdg-RZ9cx0qO9oqozOirlJK-nDtOs 10800
TXT apple-domain-verification=ztj9GxW8r9zhNhMk 10800
TXT JCZakNX97iH9hYCUsVDk5GH5jtYSBKgR44pCroI/xHt/l1PYOpnwBaubMsZ/tLXsRqxvRWG/TdQipvPbH3gBnw== 10800
TXT canva-site-verification=teRAGTC-g0jOqXPN6F-rRA 10800
TXT SFMC-suk7YqqqYTzW4ca75EYKqDGlLr95UILHpznFwO3A 10800
TXT d365mktkey=pxeaH3KfSpGxfYmchrfPavv2A9BsXxUd19clGz6epRUx 10800
TXT SFMC-s5tPQCj56fRFE8XaiHsCTiHsgP1vAtauSmk1fjyU 10800
TXT d365mktkey=erFt4Tl1L4x2OxM3IflgE6th6g8nmTPxNlMKMsElE5Ex 10800
TXT SFMC-oPrbfFzMBo4d4aqzlivBgzvifX_mx1d44ShOxodJ 10800
TXT google-site-verification=PGp7MeWROSAz3lCHSGjYxNYUuegoW0ZnNJiplR7w0U0 10800
TXT k8wO84NsGjjTlz8d5uGEqjgUezyECMEAZGXdnNb36mxq8JasB0D5oF2E4/YWJPdUihVDRq9ixo15g7YYaYZH2Q== 10800
MX westpac-com-au.mail.protection.outlook.com 10800
SOA 900
Mname ns-191.awsdns-23.com
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 18.64.236.27 46
A 18.64.236.94 46
A 18.64.236.121 46
A 18.64.236.18 46
NS ns-191.awsdns-23.com 300
NS ns-668.awsdns-19.net 300
NS ns-1048.awsdns-03.org 300
NS ns-1862.awsdns-40.co.uk 300

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
Domain Updated:
2022-10-17
Domain Registrar:
Domain Directors Pty Ltd trading as Instra
Domain Owner:
Westpac Banking Corporation
WhoIs:
 

Domain Name: WESTPAC.COM.AU
Registry Domain ID: D407400000001631345-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://www.instra.com/en/about-us/contact-us
Last Modified: 2022-10-18T03:22:52Z
Registrar Name: Domain Directors Pty Ltd trading as Instra
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +49.68949396850
Reseller Name:
Status: clientDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#clientDeleteProhibited
Status: serverDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#serverDeleteProhibited
Status Reason: Registry Lock
Status: serverRenewProhibited https://afilias.com.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Status: serverTransferProhibited https://afilias.com.au/get-au/whois-status-codes#serverTransferProhibited
Status Reason: Registry Lock
Status: serverUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#serverUpdateProhibited
Status Reason: Registry Lock
Registrant Contact ID: DJM17275944014
Registrant Contact Name: Domain Manager
Tech Contact ID: TGB4649532174
Tech Contact Name: mr Technical Department BrandShelter
Name Server: NS-1862.AWSDNS-40.CO.UK
Name Server: NS-668.AWSDNS-19.NET
Name Server: NS-1048.AWSDNS-03.ORG
Name Server: NS-191.AWSDNS-23.COM
DNSSEC: unsigned
Registrant: Westpac Banking Corporation
Registrant ID: ABN 33007457141
Eligibility Type: Company

>>> Last update of WHOIS database: 2023-03-03T13:08:13Z