vitalfarms.com Vitalfarms.com

   
Honest Food, Ethically Produced, No Bullsh*t - Vital Farms

Domain Summary

What is the traffic rank for Vitalfarms.com?

• Vitalfarms.com ranks #937,581 globally on HypeStat.

What percent of global Internet users visit Vitalfarms.com?

• 8.93E-5% of global Internet users visit Vitalfarms.com

How many people visit Vitalfarms.com each day?

• Vitalfarms.com receives approximately 4.4K visitors and 7,830 page impressions per day.

Which countries does Vitalfarms.com receive most of its visitors from?

• Vitalfarms.com is mostly visited by people located in United States,India,Canada.

How much Vitalfarms.com can earn?

• Vitalfarms.com should earn about $35.54/day from advertising revenue.

What is Vitalfarms.com estimated value?

• Estimated value of Vitalfarms.com is $36,231.08.

What IP addresses does Vitalfarms.com resolve to?

• Vitalfarms.com resolves to the IP addresses 66.39.122.16.

Where are Vitalfarms.com servers located in?

• Vitalfarms.com has servers located in Waltham, MA, 02451, United States.

vitalfarms.com Profile

Title:Honest Food, Ethically Produced, No Bullsh*t - Vital Farms Description:Our Eggs, Butter, and Ghee from American family farms are delicious, ethical food you don’t have to question.
Category:Food and Drink / Groceries
Edit Site Info

What technologies does vitalfarms.com use?

These are the technologies used at vitalfarms.com. vitalfarms.com has a total of 16 technologies installed in 13 different categories.
Web Servers
Apache HTTP Server Apache HTTP Server
Tag Managers
Google Tag Manager Google Tag Manager
Miscellaneous
Gravity Forms Gravity Forms
Open Graph Open Graph
WordPress plugins
Gravity Forms Gravity Forms
WP Rocket WP Rocket
Yoast SEO Yoast SEO
Font Scripts
Hoefler&Co Hoefler&Co
JavaScript Libraries
jQuery jQuery
jQuery Migrate jQuery Migrate
Snap.svg Snap.svg
Swiper Swiper
Performance
Priority Hints Priority Hints
Caching
WP Rocket WP Rocket
CMS
WordPress WordPress
Blogs
WordPress WordPress
SEO
Yoast SEO Yoast SEO
Yoast SEO Premium Yoast SEO Premium
Programming Languages
PHP PHP
Databases
MySQL MySQL

vitalfarms.com Traffic Analysis

Vitalfarms.com is ranked #937,581 in the world. This website is viewed by an estimated 4.4K visitors daily, generating a total of 7.8K pageviews. This equates to about 133.4K monthly visitors. Vitalfarms.com traffic has increased by 4.78% compared to last month.
Daily Visitors4.4K
20.85%
Monthly Visits133.4K
4.78%
Pages per Visit1.78
11.66%
Visit duration00:41
68.87%
Bounce Rate51.12%
25.46%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
4,404
Monthly Visits:
133,441
Pages per Visit:
1.78
Daily Pageviews:
7,830
Avg. visit duration:
00:41
Bounce rate:
51.12%
Global Reach:
8.93E-5%
Monthly Visits (SEMrush):
106,873
Monthly Unique Visitors (SEMrush):
105,064
Monthly Visits (SimilarWeb):
130,813
HypeRank:
937,581
SEMrush Rank:
34,273
SimilarWeb Rank:
298,248
*All traffic values are estimates only.

Traffic sources

Direct:
56.64%
Referral:
6.01%
Search:
33.15%
Social:
2.77%
Paid:
1.44%

Desktop vs Mobile

Desktop:
21.08%
Mobile:
78.92%

Total Visits Last 3 Months

153.9K
APR
127.4K
MAY
133.4K
JUN

Visitors by country

Country
Users%
 
United States 84.90%
 
India 4.12%
 
Canada 2.28%
 
United Kingdom 1.99%
 
Germany 1.59%

Where do visitors go on vitalfarms.com?

 
Reach%Pageviews%PerUser
vitalfarms.com
100.00%100.00%2.1

Which sites are competitors to vitalfarms.com?

Websites similar to vitalfarms.com are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Domain
CompareDaily Visitors
localharvest.org
Compare >7.2K
Last update was 1 day ago
     
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*HypeStat.com is not promoting or affiliated with vitalfarms.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Bing Index:
14

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  vitalfarms.com
Rank:
(Rank based on keywords, cost and organic traffic)
  34,273
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  11,970
Organic Traffic:
(Number of visitors coming from top 20 search results)
  61,971
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $155,109.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $35.5 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.1K and annual gross revenue of approximately $13K. Based on these figures, the site's net worth is estimated at around $36.2K.

How much would vitalfarms.com make?

Daily Revenue:
$35.54
Monthly Revenue:
$1,066.20
Yearly Revenue:
$12,972.10
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 6,648$32.11
 
Canada 178$1.08
 
United Kingdom 156$0.42
 
Germany 124$0.17
 
India 323$0.12

Loss of money due to Adblock?

Daily Revenue Loss:
$6.20
Monthly Revenue Loss:
$186.02
Yearly Revenue Loss:
$2,263.29
Daily Pageviews Blocked:
1,393
Monthly Pageviews Blocked:
41,778
Yearly Pageviews Blocked:
508,294

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 1,197$5.78
 
Canada 45$0.27
 
United Kingdom 25$0.07
 
Germany 36$0.05
 
India 90$0.03

How much is vitalfarms.com worth?

Website Value:
$36.2K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
vitalfarms.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
vitalfarms.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
vitalfarms.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is vitalfarms.com hosted? ▼

Vitalfarms.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
66.39.122.16
ASN:
AS7859 
ISP:
pair Networks 
Server Location:
Waltham
MA
02451
United States, US
 

Other sites hosted on 66.39.122.16

There are no other sites hosted on this IP

How fast does vitalfarms.com load? ▼

The average loading time of vitalfarms.com is 898 ms. The Desktop speed index is 64 and mobile speed index is 59.
Average Load Time:
898 ms

Page Speed (Google PageSpeed Insights) - Desktop

64
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

59
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)11ms 0% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 69% 25% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 25% 5% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 5%
Time To First Byte (TTFB)2.9s 0% of loads for this page have a fast (<800s) Time To First Byte (TTFB) 26% 24% of loads for this page have an average (800s ~ 1800s) Time To First Byte (TTFB) 24% 48% of loads for this page have a slow (>1800s) Time To First Byte (TTFB) 48%
First Contentful Paint (FCP)4.5s 0% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 24% 21% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 21% 54% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 54%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)145ms 0% of loads for this page have a fast (<200s) Interactive To Next Paint (INP) 82% 10% of loads for this page have an average (200s ~ 500s) Interactive To Next Paint (INP) 10% 7% of loads for this page have a slow (>500s) Interactive To Next Paint (INP) 7%
Largest Contentful Paint (LCP)4.7s 0% of loads for this page have a fast (<2500s) Largest Contentful Paint (LCP) 36% 27% of loads for this page have an average (2500s ~ 4000s) Largest Contentful Paint (LCP) 27% 36% of loads for this page have a slow (>4000s) Largest Contentful Paint (LCP) 36%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)10ms 72% of loads for this page have a fast (<0.01s) Cumulative Layout Shift (CLS) 72% 21% of loads for this page have an average (0.01s ~ 0.025s) Cumulative Layout Shift (CLS) 21% 5% of loads for this page have a slow (>0.025s) Cumulative Layout Shift (CLS) 5%
Time To First Byte (TTFB)2.8s 39% of loads for this page have a fast (<0.8s) Time To First Byte (TTFB) 39% 13% of loads for this page have an average (0.8s ~ 1.8s) Time To First Byte (TTFB) 13% 46% of loads for this page have a slow (>1.8s) Time To First Byte (TTFB) 46%
First Contentful Paint (FCP)4.1s 40% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 40% 16% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 16% 43% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 43%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)128ms 87% of loads for this page have a fast (<0.2s) Interactive To Next Paint (INP) 87% 7% of loads for this page have an average (0.2s ~ 0.5s) Interactive To Next Paint (INP) 7% 4% of loads for this page have a slow (>0.5s) Interactive To Next Paint (INP) 4%
Largest Contentful Paint (LCP)4.2s 49% of loads for this page have a fast (<2.5s)Largest Contentful Paint (LCP) 49% 22% of loads for this page have an average (2.5s ~ 4s)Largest Contentful Paint (LCP) 22% 28% of loads for this page have a slow (>4s)Largest Contentful Paint (LCP) 28%

Lab Data

Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
First Contentful Paint 5.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
First Meaningful Paint  
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Speed Index 6.7 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Total Blocking Time 50 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Max Potential First Input Delay 150 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
Largest Contentful Paint 7.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins
INP breakdown  
Start investigating with the longest subpart. To reduce processing duration, , often JS. Delays can be minimized optimize the main-thread costs
Time to Interactive 7.6 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric

Does vitalfarms.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on vitalfarms.com are reduced by %.
vitalfarms.com does not use compression.
Original size: 419.21 KB
Compressed size: n/a
File reduced by: (%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. vitalfarms.com has 62 Safety Reputations.
Status:
  UNKNOWN
Safety Reputations:
  62
Safety Confidence:
  3

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. vitalfarms.com supports HTTPS.
 vitalfarms.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: vitalfarms.com
Organization:
Location:
Issuer: R10
Valid from: Jul 9 05:39:32 2025 GMT
Valid until: Oct 7 05:39:31 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: R10
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Mar 13 00:00:00 2024 GMT
Valid until: Mar 12 23:59:59 2027 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 vitalfarms.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
last-modified: Wed, 30 Jul 2025 21:35:40 GMT
content-type: text/html; charset=UTF-8
date: Wed, 30 Jul 2025 22:26:45 GMT
server: Apache

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 66.39.122.16 1800
NS ns39.domaincontrol.com 3600
NS ns40.domaincontrol.com 3600
SOA 3600
Mname ns39.domaincontrol.com
Rname dns.jomax.net
Serial Number 2025072802
Refresh 28800
Retry 7200
Expire 604800
Minimum TTL 3600
MX vitalfarms-com.mail.protection.outlook.com 1800
TXT MS=ms55253332 600
TXT _i2ce19qjhkoilooogvzvp6bajrgzl85 600
TXT _28xzcbr8zb247ygbe5kmj75glb6i0zx 600
TXT google-site-verification=URjZDokzUrxVtQPrBEbjimvZU8J6qNpjlg4N1psfMJg 600
TXT v=spf1 include:_s00243946.autospf.email include:mailsenders.netsuite.com ~all 600
TXT mandrill_verify.maPZtti25BD6ZL8Mg9IWiA 600
TXT airtable-verification=66e3bae5cd0656a89b0eddf92bc42a2e 600
TXT DM9Y8QYOHLV79VERNNGXVVMFYTB605GUS0BT8C0F 600
TXT apple-domain-verification=48JqqVqxfqu196gp 600
TXT r331l029j928n22taoc35ovr8g 600
TXT docusign=cc7f9fe2-0994-4aa7-a869-6f108189c3e9 600
TXT smartsheet-site-validation=onnVxoTvL9VQQqKxC_46MByGdyyzRMcz 600

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on July 27, 2008 and will expire on July 27, 2031 if not renewed. This website is now assigned through the registrar GoDaddy.com, LLC. The WHOIS data for this website's domain was last updated on April 30, 2023.
Domain Created:
2008-07-27
Domain Expires:
2031-07-27
Domain Updated:
2023-04-30
Domain Age:
17 years 5 days
Domain Registrar:
GoDaddy.com, LLC
WhoIs:
 

   Domain Name: VITALFARMS.COM
   Registry Domain ID: 1510485406_DOMAIN_COM-VRSN
   Registrar WHOIS Server: whois.godaddy.com
   Registrar URL: http://www.godaddy.com
   Updated Date: 2023-04-30T21:05:02Z
   Creation Date: 2008-07-27T01:25:40Z
   Registry Expiry Date: 2031-07-27T01:25:40Z
   Registrar: GoDaddy.com, LLC
   Registrar IANA ID: 146
   Registrar Abuse Contact Email: email
   Registrar Abuse Contact Phone: 480-624-2505
   Domain Status: clientDeleteProhibited https://icann.org/epp#clientDeleteProhibited
   Domain Status: clientRenewProhibited https://icann.org/epp#clientRenewProhibited
   Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
   Domain Status: clientUpdateProhibited https://icann.org/epp#clientUpdateProhibited
   Name Server: NS39.DOMAINCONTROL.COM
   Name Server: NS40.DOMAINCONTROL.COM
   DNSSEC: unsigned
   URL of the ICANN Whois Inaccuracy Complaint Form: https://www.icann.org/wicf/
>>> Last update of whois database: 2025-07-30T22:27:24Z