toyco.co.nz Toyco.co.nz

   
Toys Store | Kids Toys Auckland, New Zealand | Toyco

Domain Summary

What is the traffic rank for Toyco.co.nz?

• Toyco.co.nz ranks #543,845 globally on HypeStat.

What percent of global Internet users visit Toyco.co.nz?

• 8.23E-5% of global Internet users visit Toyco.co.nz

How many people visit Toyco.co.nz each day?

• Toyco.co.nz receives approximately 4.1K visitors and 25,199 page impressions per day.

Which countries does Toyco.co.nz receive most of its visitors from?

• Toyco.co.nz is mostly visited by people located in New Zealand,Japan,United States.

How much Toyco.co.nz can earn?

• Toyco.co.nz should earn about $126.28/day from advertising revenue.

What is Toyco.co.nz estimated value?

• Estimated value of Toyco.co.nz is $126,809.29.

What IP addresses does Toyco.co.nz resolve to?

• Toyco.co.nz resolves to the IP addresses 151.101.130.132.

Where are Toyco.co.nz servers located in?

• Toyco.co.nz has servers located in Auckland, E7, 1010, United States.

toyco.co.nz Profile

Title:Toys Store | Kids Toys Auckland, New Zealand | Toyco
Description:Toyco is the largest independently owned and operated toy store in NZ with an extensive range of quality products. Free shipping available. Click & shop now!
Info about your website isn't allowed. Edit Site Info

What technologies does toyco.co.nz use?

These are the technologies used at toyco.co.nz. toyco.co.nz has a total of 13 technologies installed in 12 different categories.
Ecommerce
Cart Functionality Cart Functionality
Tag Managers
Google Tag Manager Google Tag Manager
Security
HSTS HSTS
Miscellaneous
HTTP/3 HTTP/3
Open Graph Open Graph
Font Scripts
Ionicons Ionicons
JavaScript Libraries
jQuery jQuery
Slick Slick
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx
Programming Languages
PHP PHP
Payment Processors
PayPal PayPal
Caching
Varnish Varnish
JavaScript Frameworks
Vue.js Vue.js

toyco.co.nz Traffic Analysis

Toyco.co.nz is ranked #543,845 in the world. This website is viewed by an estimated 4.1K visitors daily, generating a total of 25.2K pageviews. This equates to about 123K monthly visitors. Toyco.co.nz traffic has decreased by 23.88% compared to last month.
Daily Visitors4.1K
37.39%
Monthly Visits123K
23.88%
Pages per Visit6.21
47.14%
Visit duration04:46
18.22%
Bounce Rate38.24%
42.43%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
4,058
Monthly Visits:
122,957
Pages per Visit:
6.21
Daily Pageviews:
25,199
Avg. visit duration:
04:46
Bounce rate:
38.24%
Global Reach:
8.23E-5%
Monthly Visits (SEMrush):
76,638
Monthly Unique Visitors (SEMrush):
35,825
Monthly Visits (SimilarWeb):
124,217
HypeRank:
543,845
SEMrush Rank:
2,397,571
SimilarWeb Rank:
262,448
*All traffic values are estimates only.

Traffic sources

Direct:
49.44%
Referral:
20.28%
Search:
24.57%
Social:
0.79%
Paid:
4.93%

Desktop vs Mobile

Desktop:
83.75%
Mobile:
16.25%

Total Visits Last 3 Months

237.7K
DEC
161.5K
JAN
123K
FEB

Visitors by country

Country
Users%
 
New Zealand 93.73%
 
Japan 2.12%
 
United States 1.12%
 
Chile 0.91%
 
Hungary 0.45%

Where do visitors go on toyco.co.nz?

 
Reach%Pageviews%PerUser
toyco.co.nz
100.00%100.00%3.3
Last update was 210 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with toyco.co.nz in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Baidu Index:
60

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  toyco.co.nz
Rank:
(Rank based on keywords, cost and organic traffic)
  2,397,571
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  13,661
Organic Traffic:
(Number of visitors coming from top 20 search results)
  208
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $85.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $126.3 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $3.8K and annual gross revenue of approximately $46.1K. Based on these figures, the site's net worth is estimated at around $126.8K.

How much would toyco.co.nz make?

Daily Revenue:
$126.28
Monthly Revenue:
$3,788.40
Yearly Revenue:
$46,092.20
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
New Zealand 23,620$122.82
 
United States 283$1.37
 
Japan 535$0.19
 
Chile 229$0.16
 
Hungary 113$0.03

Loss of money due to Adblock?

Daily Revenue Loss:
$29.76
Monthly Revenue Loss:
$892.73
Yearly Revenue Loss:
$10,861.51
Daily Pageviews Blocked:
5,795
Monthly Pageviews Blocked:
173,848
Yearly Pageviews Blocked:
2,115,146

Daily revenue loss by country

 
CountryBlockedLost Money
 
New Zealand 5,669$29.48
 
United States 51$0.25
 
Chile 30$0.02
 
Hungary 29$0.01
 
Japan 16$0.01

How much is toyco.co.nz worth?

Website Value:
$126.8K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
toyco.co.nz
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
toyco.co.nz
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
toyco.co.nz
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is toyco.co.nz hosted? ▼

Toyco.co.nz may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
151.101.130.132
ASN:
AS54113 
ISP:
Fastly 
Server Location:
Auckland
E7
1010
United States, US
 

Other sites hosted on 151.101.130.132

How fast does toyco.co.nz load? ▼

The average loading time of toyco.co.nz is 563 ms. The Desktop speed index is 52 and mobile speed index is 7.
Average Load Time:
563 ms

Page Speed (Google PageSpeed Insights) - Desktop

52
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.5s 80% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 80% 14% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 14% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)2ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 0% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)825ms 91% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 91% 5% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 5% 2% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 2%
First Input Delay (FID)2ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 99% 0% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Largest Contentful Paint 3.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Max Potential First Input Delay 290 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Total Blocking Time 190 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
Time to Interactive 3.1 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
Avoids `unload` event listeners  
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
First Meaningful Paint 1.0 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
First Contentful Paint 1.0 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Speed Index 2.6 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

7
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.9s 80% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 72% 17% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 17% 9% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 9%
First Input Delay (FID)26ms 89% of loads for this page have a fast (<100ms) First Input Delay (FID) 89% 7% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 7% 3% of loads for this page have a slow (>300ms) First Input Delay (FID) 3%

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.0s 88% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 88% 7% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 7% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)13ms 99% of loads for this page have a fast (<100ms) First Input Delay (FID) 97% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn more
Time to Interactive 17.4 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more
First Meaningful Paint 6.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more
Max Potential First Input Delay 900 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more
Speed Index 9.8 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more
First Contentful Paint (3G) 7020 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more
Largest Contentful Paint 13.3 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more
Avoids `unload` event listeners  
The `unload` event does not fire reliably and listening for it can prevent browser optimizations like the Back-Forward Cache. Use `pagehide` or `visibilitychange` events instead. Learn more
Total Blocking Time 2,710 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more
First Contentful Paint 3.6 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more

Does toyco.co.nz use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on toyco.co.nz are reduced by 88%.
toyco.co.nz use gzip compression.
Original size: 692.57 KB
Compressed size: 78.13 KB
File reduced by: 614.44 KB (88%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  UNKNOWN

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. toyco.co.nz supports HTTPS.
 toyco.co.nz supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: toyco.co.nz
Organization:
Location:
Issuer: R3
Valid from: Aug 27 18:13:47 2023 GMT
Valid until: Nov 25 18:13:46 2023 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: R3
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: ISRG Root X1
Organization: Internet Security Research Group
Location: US
Issuer: DST Root CA X3
Valid from: Jan 20 19:14:03 2021 GMT
Valid until: Sep 30 18:14:03 2024 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 toyco.co.nz supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
server: Varnish
retry-after: 0
cache-control: max-age=86400
location: https://www.toyco.co.nz/
accept-ranges: bytes
date: Fri, 29 Sep 2023 02:11:31 GMT
via: 1.1 varnish
x-served-by: cache-chi-klot8100066-CHI
x-cache: HIT
x-cache-hits: 0
x-timer: S1695953491.497423,VS0,VE1
strict-transport-security: max-age=31557600
content-length: 0

HTTP/2 200 
via: 1.1 varnish, 1.1 varnish, 1.1 varnish
x-xss-protection: 1; mode=block
x-content-type-options: nosniff
pragma: no-cache
content-encoding: gzip
x-frame-options: SAMEORIGIN
server: nginx
expires: Thu, 19 Nov 1981 08:52:00 GMT
set-cookie: PHPSESSID=716c805a7fd7f4a61ec896f4dd59cb17; path=/; secure; HttpOnly
set-cookie: cody_uuid=8b24c72a-19c4-4139-ac5a-86a6923d3c9f; expires=Sun, 29-Oct-2023 02:11:31 GMT; Max-Age=2592000; path=/; secure; HttpOnly
set-cookie: pscartkey=5fd5ecba44f99921a34b2a6b44302996; expires=Sun, 29-Oct-2023 02:11:31 GMT; Max-Age=2592000; path=/; secure; HttpOnly
set-cookie: psuserurilocale=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; secure; HttpOnly
content-type: text/html;charset=UTF-8
cache-control: no-store, no-cache, must-revalidate
accept-ranges: bytes
date: Fri, 29 Sep 2023 02:11:32 GMT
x-served-by: cache-syd10130-SYD, cache-syd10130-SYD, cache-chi-klot8100153-CHI
x-cache: MISS, MISS, MISS
x-cache-hits: 0, 0, 0
x-timer: S1695953492.542098,VS0,VE481
vary: Accept-Encoding
strict-transport-security: max-age=31557600
alt-svc: h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT google-site-verification=IObbZZfsaKs20gc_PWN6T8sFQ47bt2swbL-9XIaHyeA 300
TXT v=spf1 a mx include:_spf.google.com include:spf.mailjet.com include:mailout.net.nz include:blackpepper.net.nz -all 300
MX aspmx.l.google.com 300
MX alt1.aspmx.l.google.com 300
MX aspmx.l.google.com 300
MX aspmx4.googlemail.com 300
MX aspmx3.googlemail.com 300
MX aspmx2.googlemail.com 300
MX aspmx5.googlemail.com 300
SOA 900
Mname ns-749.awsdns-29.net
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 151.101.194.132 253
A 151.101.130.132 253
A 151.101.2.132 253
A 151.101.66.132 253
NS ns-749.awsdns-29.net 86353
NS ns-1735.awsdns-24.co.uk 86353
NS ns-315.awsdns-39.com 86353
NS ns-1226.awsdns-25.org 86353

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on August 13, 2010 and will expire on April 26, 2024 if not renewed. This website is now assigned through the registrar ideegeo Group Ltd, c/o iwantmyname. The WHOIS data for this website's domain was last updated on November 2, 2022.
Domain Created:
2010-08-13
Domain Updated:
2022-11-02
Domain Age:
13 years 8 months 13 days
Domain Registrar:
ideegeo Group Ltd, c/o iwantmyname
WhoIs:
 

Domain Name: toyco.co.nz
Registrar URL: https://iwantmyname.com/
Updated Date: 2022-11-02T10:23:38Z
Creation Date: 2010-08-13T04:54:49Z
Original Created: 2010-08-13T04:54:49Z
Registrar: ideegeo Group Ltd, c/o iwantmyname
Domain Status: clientTransferProhibited https://icann.org/epp#clientTransferProhibited
Name Server: ns-1226.awsdns-25.org
Name Server: ns-1735.awsdns-24.co.uk
Name Server: ns-315.awsdns-39.com
Name Server: ns-749.awsdns-29.net
DNSSEC: unsigned
URL of the Domain Name Commission Limited Inaccuracy Complaint Form: https://dnc.org.nz/enquiry-form/
>>> Last update of WHOIS database: 2023-04-04T17:39:43Z