today.com Today.com

   
Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY

Domain Summary

What is the traffic rank for Today.com?

• Today.com ranks #13,483 globally on HypeStat.

What percent of global Internet users visit Today.com?

• 0.0213506% of global Internet users visit Today.com

How many people visit Today.com each day?

• Today.com receives approximately 1.1M visitors and 1,661,718 page impressions per day.

Which countries does Today.com receive most of its visitors from?

• Today.com is mostly visited by people located in United States,Canada,United Kingdom.

How much Today.com can earn?

• Today.com should earn about $7,817.22/day from advertising revenue.

What is Today.com estimated value?

• Estimated value of Today.com is $8,840,293.12.

What IP addresses does Today.com resolve to?

• Today.com resolves to the IP addresses 54.69.127.167.

Where are Today.com servers located in?

• Today.com has servers located in Boardman, Oregon, 97818, United States.

today.com Profile

Title:Latest News, Videos & Guest Interviews from the Today Show on NBC | TODAY
Description:Find the latest tips, advice, news stories and videos from the TODAY Show on NBC.
Tags:
blog
today
video
savannah guthrie
free
blogging
al roker
search
news
directory
entertainment
blogs
Category:News and Media / News and Media
About: Have you Blogged Today?
Catch up on the latest news stories, recipes and TODAY show video with Matt Lauer, Savannah Guthrie, Al Roker, Natalie Morales and Willie Geist. Edit Site Info

What technologies does today.com use?

These are the technologies used at today.com. today.com has a total of 8 technologies installed in 7 different categories.
Security
HSTS HSTS
Web Frameworks
Next.js Next.js
Web Servers
Next.js Next.js
Nginx Nginx
Reverse proxies
Nginx Nginx
Miscellaneous
Open Graph Open Graph
PWA PWA
webpack webpack
JavaScript Frameworks
React React
Programming Languages
Node.js Node.js

today.com Traffic Analysis

Today.com is ranked #13,483 in the world. This website is viewed by an estimated 1.1M visitors daily, generating a total of 1.7M pageviews. This equates to about 31.9M monthly visitors. Today.com traffic has decreased by 6.06% compared to last month.
Daily Visitors1.1M
3.67%
Monthly Visits31.9M
6.06%
Pages per Visit1.58
4.26%
Visit duration00:56
0.83%
Bounce Rate72.43%
1.64%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,052,569
Monthly Visits:
31,892,841
Pages per Visit:
1.58
Daily Pageviews:
1,661,718
Avg. visit duration:
00:56
Bounce rate:
72.43%
Global Reach:
0.0213506%
Monthly Visits (SEMrush):
35,035,832
Monthly Unique Visitors (SEMrush):
23,945,447
Monthly Visits (SimilarWeb):
31,896,042
HypeRank:
13,483
SEMrush Rank:
123
SimilarWeb Rank:
2,391
*All traffic values are estimates only.

Traffic sources

Direct:
40.55%
Referral:
12.24%
Search:
39.14%
Social:
8.07%
Paid:
0%

Desktop vs Mobile

Desktop:
28.60%
Mobile:
71.40%

Total Visits Last 3 Months

32.2M
DEC
34M
JAN
31.9M
FEB

Visitors by country

Country
Users%
 
United States 79.13%
 
Canada 4.28%
 
United Kingdom 2.59%
 
Australia 1.81%
 
India 0.82%

Where do visitors go on today.com?

 
Reach%Pageviews%PerUser
today.com
98.08%96.65%1.32
community.today.com
0.96%0.79%1
deals.today.com
0.88%1.83%2.8
link.today.com
0.26%0.34%2
steals.today.com
0.18%0.26%2
Last update was 23 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with today.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
567,000
Bing Index:
2,880
Baidu Index:
82,200

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  today.com
Rank:
(Rank based on keywords, cost and organic traffic)
  123
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  7,480,283
Organic Traffic:
(Number of visitors coming from top 20 search results)
  21,485,457
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $9,970,705.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $7.8K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $234.5K and annual gross revenue of approximately $2.9M. Based on these figures, the site's net worth is estimated at around $8.8M.

How much would today.com make?

Daily Revenue:
$7,817.22
Monthly Revenue:
$234,516.60
Yearly Revenue:
$2,853,285.30
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 1,314,905$6,350.99
 
Canada 71,121$429.57
 
Australia 30,112$145.14
 
United Kingdom 43,016$115.28
 
India 13,575$5.16

Loss of money due to Adblock?

Daily Revenue Loss:
$1,299.49
Monthly Revenue Loss:
$38,984.64
Yearly Revenue Loss:
$474,313.08
Daily Pageviews Blocked:
271,169
Monthly Pageviews Blocked:
8,135,069
Yearly Pageviews Blocked:
98,976,676

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 236,683$1,143.18
 
Canada 17,780$107.39
 
Australia 6,022$29.03
 
United Kingdom 6,883$18.45
 
India 3,801$1.44

How much is today.com worth?

Website Value:
$8.8M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
today.com
Last Change Time:
(The last time that the site changed status.)
2019-01-23 03:51:38
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
today.com
Last Change Time:
(The last time that the site changed status.)
2019-01-23 03:51:38
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
today.com
Last Change Time:
(The last time that the site changed status.)
2019-01-23 03:51:38
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is today.com hosted? ▼

Today.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
54.69.127.167
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Boardman
Oregon, OR
97818
United States, US
 

Other sites hosted on 54.69.127.167

There are no other sites hosted on this IP

How fast does today.com load? ▼

The average loading time of today.com is 426 ms. The Desktop speed index is 69 and mobile speed index is 89.
Average Load Time:
426 ms

Page Speed (Google PageSpeed Insights) - Desktop

69
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

89
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%

Lab Data

Does today.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on today.com are reduced by 89%.
today.com use br compression.
Original size: 802.56 KB
Compressed size: 84.1 KB
File reduced by: 718.46 KB (89%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. today.com has 88 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  88
Safety Confidence:
  42
Child Safety Reputations:
  88
Child Safety Confidence:
  41

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. today.com supports HTTPS.
 today.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: *.today.com
Organization: "NBCUniversal Media, LLC"
Location: Englewood, New Jersey, US
Issuer: DigiCert TLS RSA SHA256 2020 CA1
Valid from: Oct 12 00:00:00 2023 GMT
Valid until: Oct 12 23:59:59 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert TLS RSA SHA256 2020 CA1
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Apr 14 00:00:00 2021 GMT
Valid until: Apr 13 23:59:59 2031 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 today.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Site Categories ▼

Website categories are used to classify websites based on their content or purpose. These categories provide a way to organize and filter websites, allowing users to find relevant information or ensure compliance with specific regulations or policies.
Entertainment/Weblogs

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Cache-Control: max-age=30
Content-Type: text/html; charset=utf-8
Location: https://www.today.com
Render-Authority: b2-06-e
X-Cache: true
Date: Tue, 02 Apr 2024 14:18:23 GMT
Content-Length: 56

HTTP/2 200 
content-type: text/html; charset=utf-8
server: nginx
x-powered-by: Next.js
content-language: en
link: <https://nodeassets.nbcnews.com>; rel=preconnect, <https://media-cldnry.s-nbcnews.com>; rel=preconnect, <https://securepubads.g.doubleclick.net>; rel=preconnect, <https://id.nbcuni.com>; rel=preconnect, <https://id.nbcuni.com>; rel=preconnect, <https://nodeassets.nbcnews.com>; rel=preconnect; crossorigin=true, <https://mps.nbcuni.com/fetch/ext/load-nbcnews-bento.js?nowrite=jq>; as=script; rel=preload
etag: "c8a3d-hypA6Zw3AZwIXihFb15Ccxrlbw4"
content-encoding: br
x-backend-server: blue-ramen2-6ddf55f749-zkfzg
content-length: 86119
cache-control: private, no-cache, no-store, must-revalidate
date: Tue, 02 Apr 2024 14:18:23 GMT
set-cookie: ng_geolocation=US; path=/; domain=.today.com; secure; SameSite=None
strict-transport-security: max-age=2628000 ; preload
content-security-policy: upgrade-insecure-requests;
set-cookie: akaas_TODAY=1712931503~rv=25~id=4531f639b20eaa5d6988e27190c1795b~rn=; path=/; Expires=Fri, 12 Apr 2024 14:18:23 GMT; Secure; SameSite=None

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
SOA 86400
Mname nsa1.today.com
Rname nd.webops.nbcuni.com
Serial Number 2024030102
Refresh 10800
Retry 3600
Expire 604800
Minimum TTL 300
TXT v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com -all 300
TXT klaviyo-site-verification=T9n2Jw 300
TXT amazonses:pjlTjDP0eh8FFZLGrBKSTZsCn1XihUyov0hSpZtbXdc= 300
TXT google-site-verification=YiP4qzGEbewJP30KKkKBOJOB4vo_6OI6ww1lYIbysUY 300
TXT facebook-domain-verification=c8fi3vo7t9wvv552h1escjnu00e3te 300
TXT klaviyo-site-verification=St2zGw 300
TXT MS=ms63785880 300
MX mxa-00176a04.gslb.pphosted.com 99
MX mxb-00176a04.gslb.pphosted.com 99
MX mx0a-00176a04.pphosted.com 99
MX mx0b-00176a04.pphosted.com 99
A 54.69.127.167 73
A 52.37.236.218 73
A 34.206.62.195 73
A 44.219.25.60 73
NS nsa2.today.com 300
NS nsa4.today.com 300
NS nsa1.today.com 300
NS nsa3.today.com 300

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on April 7, 1998 and will expire on April 6, 2025 if not renewed. This website is now assigned through the registrar MarkMonitor Inc.. The WHOIS data for this website's domain was last updated on March 5, 2023.
Domain Created:
1998-04-07
Domain Expires:
2025-04-06
Domain Updated:
2023-03-05
Domain Age:
26 years 19 days
Domain Registrar:
MarkMonitor Inc.
Domain Owner:
NBCUniversal Media, LLC
WhoIs:
 

Domain Name: today.com
Registry Domain ID: 1077999_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.markmonitor.com
Registrar URL: http://www.markmonitor.com
Updated Date: 2023-03-05T09:40:21+0000
Creation Date: 1998-04-07T04:00:00+0000
Registrar Registration Expiration Date: 2025-04-06T00:00:00+0000
Registrar: MarkMonitor, Inc.
Registrar IANA ID: 292
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2086851750
Domain Status: clientUpdateProhibited (https://www.icann.org/epp#clientUpdateProhibited)
Domain Status: clientTransferProhibited (https://www.icann.org/epp#clientTransferProhibited)
Domain Status: clientDeleteProhibited (https://www.icann.org/epp#clientDeleteProhibited)
Registry Registrant ID: 
Registrant Name: Domain Administrator
Registrant Organization: NBCUniversal Media, LLC
Registrant Street: 904 Sylvan Avenue, 
Registrant City: Englewood Cliffs
Registrant State/Province: nj
Registrant Postal Code: 07632
Registrant Country: US
Registrant Phone: +1.8187771000
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: Domain Administrator
Admin Organization: NBCUniversal Media, LLC
Admin Street: 904 Sylvan Avenue, 
Admin City: Englewood Cliffs
Admin State/Province: nj
Admin Postal Code: 07632
Admin Country: US
Admin Phone: +1.8187771000
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: Domain Administrator
Tech Organization: NBCUniversal Media, LLC
Tech Street: 904 Sylvan Avenue, 
Tech City: Englewood Cliffs
Tech State/Province: nj
Tech Postal Code: 07632
Tech Country: US
Tech Phone: +1.8187771000
Tech Phone Ext: 
Tech Fax: 
Tech Fax Ext: 
Tech Email: email
Name Server: nsa3.today.com
Name Server: nsa4.today.com
Name Server: nsa1.today.com
Name Server: nsa2.today.com
DNSSEC: unsigned
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2024-04-02T14:20:09+0000