Please select GA View:

Rakuten.Co.Jp - Info

rakuten.co.jp receives about 6,184,527 unique visitors and 41,621,864 (6.73 per visitor) page views per day which should earn about $129,754.91/day from advertising revenue. Estimated site value is $71,860,672.41. According to Alexa Traffic Rank rakuten.co.jp is ranked number 123 in the world and 0.439% of global Internet users visit it. Site is hosted in Japan and links to network IP address 133.237.61.176. This server supports HTTPS and HTTP/2.

About - rakuten.co.jp

各種の通販サイトをバーチャル店舗として入居させているショッピングモール。オークションや共同購入も開催。
楽天市場はインターネット通販が楽しめる総合ショッピングモール。楽天スーパーポイントがどんどん貯まる！使える！毎日お得なクーポンも。あす楽利用で翌日にお届け。食品から家電、ファッション、ベビー用品、コスメまで、充実の品揃え。

How did rakuten.co.jp look in the past? Edit Site Info

rakuten.co.jp Profile

Title: 【楽天市場】Shopping is Entertainment! ：インターネット最大級の通信販売、通販オンラインショッピングコミュニティ
Description: 各種の通販サイトをバーチャル店舗として入居させているショッピングモール。オークションや共同購入も開催。
Keywords: 通販,インターネット通販,オンラインショッピング,楽天,楽天市場,rakuten,ラクテン,らくてん

Last update was 8 hours ago

This can take up to 60 seconds. Please wait...

Update will be available in 16 hours

*HypeStat.com is not linking to, promoting or affiliated with rakuten.co.jp in any way. Only publicly available statistics data are displayed.

How popular is rakuten.co.jp?

6.2M daily visitors

Daily Unique Visitors:: 6,184,527
Monthly Unique Visitors:: 185,535,810
Pages per Visit:: 6.73
Daily Pageviews:: 41,621,864
Alexa Rank:: 123 visit alexa
Alexa Reach:: 0.439% (of global internet users)
Avg. visit duration:: 10:57
Bounce rate:: 33.38%

*All traffic values are estimates only.

Traffic sources

Direct:: 45.19%
Referral:: 13.49%
Search:: 40.37%
Social:: 0.80%
Paid:: 0.15%

Visitors by country

: Users%Pageviews%Rank
: Japan 92.8%93.7%9
: Korea, Republic of 4.5%4.2%76
: China 1.0%0.7%1827

Competitive Data

Domain:: rakuten.co.jp
Rank: (Rank based on keywords, cost and organic traffic): 166,045
Organic Keywords: (Number of keywords in top 20 Google SERP): 86,275
Organic Traffic: (Number of visitors coming from top 20 search results): 6,377
Organic Cost: ((How much need to spend if get same number of visitors from Google Adwords): $4,190.00
Adwords Keywords: (Keywords a website is buying in Google AdWords for ads that appear in paid search results): 150
Adwords Traffic: (Number of visitors brought to the website via paid search results): 806
Adwords Cost: (Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation): $1,270.00

Full SEMrush Report >>

Data

Domain Authority:: 91
Page Authority:: 58
MozRank:: 5

Backlinks Report

Total Sites Linking In (Alexa):: 113,291
Total Backlinks:: 1,485,937,373
Follow Links:: 1,219,324,806
Nofollow Links:: 266,612,567
Referring Domains:: 232,275
Referring IPs:: 76,101

Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:: rakuten.co.jp
Region: (The Ad Standard region to which this site has been assigned.): Pending
Ad filtering: (Chrome is not filtering ads on your site.): Off
Status: (The status of the site that is reviewed for the Better Ads Standards.): Not reviewed

Mobile summary

Region: (The Ad Standard region to which this site has been assigned.): Pending
Ad filtering: (Chrome is not filtering ads on your site.): Off
Status: (The status of the site that is reviewed for the Better Ads Standards.): Not reviewed

Abusive Experience Report

Root domain:: rakuten.co.jp
Enforcement: (Chrome is not preventing your site from opening new windows or tabs.): Off
Status: (The status of the site reviewed for the abusive experiences.): Not reviewed

How much rakuten.co.jp can earn?

Daily Revenue:: $129,754.91
Monthly Revenue:: $3,892,647.30
Yearly Revenue:: $47,360,542.15

*All earnings values are estimates only.

Daily earning by country

: PageviewsEarning
: Japan 38,999,687$124,799.00
: Korea, Republic of 1,748,118$4,055.63
: China 291,353$900.28

How much money do rakuten.co.jp lose due to Adblock?

Daily Revenue Loss:: $4,023.23
Monthly Revenue Loss:: $120,696.95
Yearly Revenue Loss:: $1,468,479.61
Daily Pageviews Blocked:: 1,277,791
Monthly Pageviews Blocked:: 38,333,737
Yearly Pageviews Blocked:: 466,393,797

*All earnings values are estimates only.

Daily revenue loss by country

: BlockedLost Money
: Japan 1,169,991$3,743.97
: Korea, Republic of 69,925$162.23
: China 37,876$117.04

How much is rakuten.co.jp worth?

Website Value:: $71,860,672.41

Where is rakuten.co.jp hosted?

Server IP:: 133.237.61.176
ASN:: AS23820
ISP:: Rakuten,Inc.
Server Location:: Japan, JP

Other sites hosted on 133.237.61.176

There are no other sites hosted on this IP

How fast does rakuten.co.jp load?

Average Load Time:: (1716 ms) 54 % of sites are slower

Page Speed (Google PageSpeed Insights)

Suggestions Summary

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 590.2KiB (43% reduction).

Compressing https://r.r10s.jp/com/img/thumb/200309/message/flash/campaign/2017/20170428_mother_allshop_1080x168_sp.jpg could save 86.1KiB (71% reduction).
Compressing https://a.ichiba.jp.rakuten-static.com/com/img/home/smart/topbanner/campaign/timesale_v2_160x160_2.jpg could save 53.9KiB (85% reduction).
Compressing https://a.ichiba.jp.rakuten-static.com/com/img/home/smart/topbanner/campaign/201607/20160708_rakuma.jpg could save 35.7KiB (66% reduction).
Compressing https://r.r10s.jp/com/img/thumb/200309/message/flash/campaign/2017/rakuma_1080x168.jpg could save 35KiB (48% reduction).
Compressing https://r.r10s.jp/com/img/thumb/supertv/2017/oxo_strawberrhuller.jpg could save 30.7KiB (57% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/kuji/20141023_luckykuji_web_600x140.jpg could save 20.5KiB (50% reduction).
Compressing https://a.ichiba.jp.rakuten-static.com/com/img/home/smart/topbanner/campaign/160907_rebates_200x200.jpg could save 14.8KiB (53% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0501_bungeigeinin201704.jpg could save 14.1KiB (40% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/Rmagazine_314x314.jpg could save 13.7KiB (36% reduction).
Compressing https://r.r10s.jp/com/img/thumb/toprenewal/contents/201608/20160802_kao_mall.jpg could save 13.1KiB (46% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0501_room_graph_vol70.jpg could save 11.7KiB (38% reduction).
Compressing https://ias.r10s.jp/dst/ec/151813/13183380/1-1-1/4a534a7f6e82d43d3b2e0fd4ce1ca45d.jpg could save 11.6KiB (59% reduction).
Compressing https://ias.r10s.jp/dst/ec/167107/13183382/1-1-1/faa3a77af7bee8b6f895719fc0de2b26.jpg could save 10.3KiB (52% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20150821_pickup.jpg could save 10.2KiB (31% reduction).
Compressing https://ias.r10s.jp/dst/ec/151813/13183381/1-1-1/2e1d41b3d78ed5525a3fc183d63d2de4.jpg could save 9.7KiB (50% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0428_talentcollaboration_kougalog.jpg could save 8.6KiB (36% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/takeout200x200.jpg could save 8.3KiB (33% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/timesale.jpg could save 8KiB (35% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0428_disney_pickup.jpg could save 8KiB (32% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20151001_marvel.jpg could save 7.5KiB (44% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0428_sanrio_pickup.jpg could save 7.2KiB (29% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/pgmarket_200x200.jpg could save 7KiB (34% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/used_200x200.jpg could save 6.6KiB (29% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20150402_mobilenews.jpg could save 6.6KiB (32% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/shopsearch.jpg could save 6.5KiB (32% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20150311_area.jpg could save 6.3KiB (31% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0424_gingermirror.jpg could save 6.3KiB (37% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/shoppingpanda.jpg could save 6.1KiB (35% reduction).
Compressing https://ias.r10s.jp/dst/ec/167107/13183382/1-1-1/c48779bc314c8ee4e73a572c745d3e9b.jpg could save 6KiB (65% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/satei_200x200.jpg could save 5.7KiB (31% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/delivery_200x200-2.jpg could save 5.7KiB (27% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20150115_freeshipping.jpg could save 5.6KiB (25% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/buyback_200x200.jpg could save 5.3KiB (28% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0424_ginger.jpg could save 5.3KiB (24% reduction).
Compressing https://ias.r10s.jp/dst/ec/275926/13183386/1-1-1/180dd32a022112cc7a0abc5923782e3e.jpg could save 5.2KiB (60% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/tenchoroom.jpg could save 5.2KiB (32% reduction).
Compressing https://ias.r10s.jp/dst/ec/151813/13183381/1-1-1/101fd0d358ee868d9ea603a7cf4b0488.jpg could save 5.1KiB (67% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/regular_bn_200x200.jpg could save 5KiB (33% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20160324_gakuwari.jpg could save 4.9KiB (25% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/ctn_200x200.jpg could save 4.6KiB (28% reduction).
Compressing https://ias.r10s.jp/dst/ec/13025/13183385/1-1-1/98663b4e53afb5e9db33041fd7972c24.jpg could save 4.5KiB (36% reduction).
Compressing https://a.ichiba.jp.rakuten-static.com/com/img/home/smart/topbanner/campaign/20130906_food_area_bn_160x160.jpg could save 4.2KiB (30% reduction).
Compressing https://ias.r10s.jp/dst/ec/275926/13183386/1-1-1/5240a2e339045c7db53a0c22f95de5df.jpg could save 4.2KiB (40% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/20140128_superTV.jpg could save 4.1KiB (30% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0501_getnavi0425.jpg could save 3.9KiB (26% reduction).
Compressing https://ias.r10s.jp/dst/ec/189353/13183389/1-1-1/b591a1b27f0d4db8dab994d64f1ebb20.jpg could save 3.7KiB (32% reduction).
Compressing https://ias.r10s.jp/dst/ec/241599/13183379/1-1-1/cfac99d11ac804fd0d2ab336c4ea3aeb.jpg could save 3.6KiB (35% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/rakuten24.jpg could save 3.2KiB (20% reduction).
Compressing https://ias.r10s.jp/dst/ec/272645/13183383/1-1-1/bbfa3d0db79792278b6cb3bcd35ab936.jpg could save 3.1KiB (20% reduction).
Compressing https://ias.r10s.jp/dst/ec/41351/13183378/1-1-1/5caed935fe606e5baf36cb24035e1d97.jpg could save 3KiB (63% reduction).
Compressing https://ias.r10s.jp/dst/ec/189353/13183389/1-1-1/11e44ac882c780a4adfbd76f72643d65.jpg could save 3KiB (56% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/racoupon.jpg could save 2.7KiB (22% reduction).
Compressing https://r.r10s.jp/evt/event/rmagazine/_cmn/img/main/2017/top_0501_starwars.jpg could save 2.7KiB (17% reduction).
Compressing https://ias.r10s.jp/dst/ec/151813/13183380/1-1-1/e7a12620eeb34e29df3834e000e07e42.jpg could save 2.6KiB (48% reduction).
Compressing https://r.r10s.jp/com/img/thumb/supertv/2017/balmuda_greenfanjapan.jpg could save 2.6KiB (12% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/white_starwars_200x200.jpg could save 2.5KiB (27% reduction).
Compressing https://ias.r10s.jp/dst/ec/272645/13183383/1-1-1/4f3017eb97549a31f7d4edc5e9a9177b.jpg could save 1.8KiB (50% reduction).
Compressing https://ias.r10s.jp/dst/ec/13025/13183385/1-1-1/98cff35b71973d3e4c880033c951d2d1.jpg could save 1.7KiB (35% reduction).
Compressing https://ias.r10s.jp/dst/ec/241599/13183379/1-1-1/9f303827fd4ab21***dd571d4654a3627.jpg could save 1.5KiB (37% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/contents/new/productnavi.jpg could save 1.3KiB (11% reduction).
Compressing https://r.r10s.jp/com/img/home/smart/top/top/201509/applist_and_img_pay.png could save 1.2KiB (39% reduction).
Compressing https://a.ichiba.jp.rakuten-static.com/com/img/home/smart/topbanner/campaign/201607/20160704_DD_deal_200x200-4.gif could save 977B (11% reduction).
Compressing https://ias.r10s.jp/dst/ec/155416/13183384/1-1-1/ff124a1d04d9dc8adb3f2bb9eec47797.jpg could save 778B (23% reduction).

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 3 blocking script resources and 2 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

https://r.r10s.jp/com/inc/home/20080930/smart/spt/common/js/smt_ichiba_top_init.js
https://r.r10s.jp/com/js/d/Rmodules/Rmodules-sp.min.js
https://r.r10s.jp/com/js/c/smart/top/smt_top_src_keyword-1.0.4.min.js
Optimize CSS Delivery of the following:

https://r.r10s.jp/com/inc/home/20080930/smart/spt/common/css/smt_ichiba_top.min.css
https://r.r10s.jp/com/inc/home/20080930/smart/spt/common/css/smt_develop_js.min.css?v=201704061500

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://ias.r10s.jp/grp15/ichiba.js (expiration not specified)
http://www.rakuten.co.jp/com/js/omniture/codetopaste/www/sc_top.js (expiration not specified)
https://b92.yahoo.co.jp/js/s_retargeting.js (expiration not specified)
https://connect.facebook.net/en_US/fbevents.js (20 minutes)
http://image.rakuten.co.jp/com/img/home/t.gif (60 minutes)
http://image.rakuten.co.jp/com/js/omniture/s_code.js (60 minutes)

Minify JavaScript

Compacting JavaScript code can save many bytes of data and speed up downloading, parsing, and *** time.

Minify JavaScript for the following resources to reduce their size by 6.7KiB (17% reduction).

Minifying http://image.rakuten.co.jp/com/js/omniture/s_code.js could save 5.5KiB (16% reduction) after compression.
Minifying http://www.rakuten.co.jp/com/js/omniture/codetopaste/www/sc_top.js could save 1.2KiB (28% reduction) after compression.

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <a href="http://event.r…eader_beginner">ガイド</a> is close to 1 other tap targets .
The tap target

<a href="http://event.r…01_getnavi0425">メディアお肌やカラダを自宅で…★ビューティー家電6選NEW</a>

is close to 1 other tap targets.
The tap target

<a href="http://event.r…01_getnavi0425">メディアお肌やカラダを自宅で…★ビューティー家電6選NEW</a>

is close to 1 other tap targets.

Reduce server response time

In our test, your server responded in 0.20 seconds. There are many factors that can slow down your server response time. Please read our recommendations to learn how you can monitor and measure where your server is spending the most time.

Size content to viewport

The contents of your page fit within the viewport. Learn more about sizing content to the viewport.

Use legible font sizes

The text on your page is legible. Learn more about using legible font sizes.

Prioritize visible content

You have the above-the-fold content properly prioritized. Learn more about prioritizing visible content.

Minify HTML

Your HTML is minified. Learn more about minifying HTML.

Avoid plugins

Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.

Configure the viewport

Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.

Enable compression

You have compression enabled. Learn more about enabling compression.

Minify CSS

Your CSS is minified. Learn more about minifying CSS.

Avoid landing page redirects

Your page has no redirects. Learn more about avoiding landing page redirects.

Download optimized image, JavaScript, and CSS resources for this page.

Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:: 78
Vendor reliability:: 78
Privacy:: 78
Child safety:: 74

SSL Checker - SSL Certificate Verify

rakuten.co.jp supports HTTPS

Verifying SSL Support. Please wait...

Common Name: rakuten.co.jp
Organization: Rakuten,Inc., OU=Develop01
Location: Setagaya-ku, Tokyo, JP
Issuer: DigiCert SHA2 Secure Server CA
Valid from: Jul 27 00:00:00 2018 GMT
Valid until: Jul 27 12:00:00 2019 GMT
Authority: Is not a CA
Keysize:

Common Name: DigiCert SHA2 Secure Server CA
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root CA
Valid from: Mar 8 12:00:00 2013 GMT
Valid until: Mar 8 12:00:00 2023 GMT
Authority: Is a CA
Keysize: 2048 Bits

Common Name: DigiCert Global Root CA
Organization: DigiCert Inc, OU=www.digicert.com
Location: US
Issuer: Baltimore CyberTrust Root
Valid from: Dec 7 12:17:34 2016 GMT
Valid until: May 10 12:00:00 2025 GMT
Authority: Is a CA
Keysize: 2048 Bits

Verify HTTP/2 Support

rakuten.co.jp supports HTTP/2

Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP/1.0 301 Moved Permanently
Server: AkamaiGHost
Content-Length: 0
Location: https://www.rakuten.co.jp/
Expires: Wed, 28 Mar 2018 16:01:42 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Wed, 28 Mar 2018 16:01:42 GMT
Connection: close
Vary: User-Agent
HTTP/1.0 200 OK
Server: Apache
Pragma: no-cache
Cache-Control: private
Content-Type: text/html; ch***t=EUC-JP
X-Content-Type-Options: nosniff
X-XSS-Protection: 1; mode=block
Date: Wed, 28 Mar 2018 16:01:48 GMT
Connection: close
Set-Cookie: Apache=67.212.187.106.1522252908294158; path=/; expires=Thu, 28-Mar-19 16:01:48 GMT
Set-Cookie: wPzd=lng%3DNA%3Acnt%3DJP; expires=Thu, 28-Mar-2019 16:01:48 GMT; path=/; domain=www.rakuten.co.jp
Vary: User-Agent

DNS Lookup

Type	Ip	Target	TTL
MX		rakuten-co-jp.mail.eo.outlook.com	3600
MX		mail.global.frontbridge.com	3600
TXT			3600
TXT			3600
A	133.237.61.176		300
SOA			3600
	Mname	ns.rakuten.co.jp
	Rname	postmaster.rakuten.co.jp
	Serial Number	2015088105
	Refresh	3600
	Retry	1800
	Expire	2592000
	Minimum TTL	0
NS		ns02.rakuten.co.jp	615
NS		ns04.rakuten.co.jp	615
NS		ns03.rakuten.co.jp	615
NS		ns01.rakuten.co.jp	615

Whois Lookup

Domain Created:: 0000-00-00
Domain Age:
WhoIs:

whois lookup at whois.jprs.jp...
[ JPRS database provides information on network administration. Its use is    ]

[ restricted to network administration purposes. For further information,     ]

[ use 'whois -h whois.jprs.jp help'. To suppress Japanese output, add'/e'     ]

[ at the end of command, e.g. 'whois -h whois.jprs.jp ***/e'.                 ]



Domain Information: [ドメイン情報]

a. [ドメイン名]                 RAKUTEN.CO.JP

e. [そしきめい]                 らくてんかぶしきがいしゃ

f. [組織名]                     楽天株式会社

g. [Organization]               Rakuten, Inc.

k. [組織種別]                   株式会社

l. [Organization Type]          joint stock corporation

m. [登録担当者]                 MW16026JP

n. [技術連絡担当者]             SN26755JP

p. [ネームサーバ]               ns01.rakuten.co.jp

p. [ネームサーバ]               ns02.rakuten.co.jp

p. [ネームサーバ]               ns03.rakuten.co.jp

p. [ネームサーバ]               ns04.rakuten.co.jp

s. [署名鍵]                     

[状態]                          Connected (2019/02/28)

[登録年月日]                    1997/02/07

[接続年月日]                    1997/02/19

[最終更新]                      2018/06/25 15:21:23 (JST)