protocol.com Protocol.com

   
Protocol — The people, power and politics of tech

Domain Summary

What is the traffic rank for Protocol.com?

• Protocol.com ranks #1,115,658 globally on HypeStat.

What percent of global Internet users visit Protocol.com?

• 0.0001279% of global Internet users visit Protocol.com

How many people visit Protocol.com each day?

• Protocol.com receives approximately 6.3K visitors and 9,992 page impressions per day.

Which countries does Protocol.com receive most of its visitors from?

• Protocol.com is mostly visited by people located in United States,United Kingdom,Germany.

How much Protocol.com can earn?

• Protocol.com should earn about $40.77/day from advertising revenue.

What is Protocol.com estimated value?

• Estimated value of Protocol.com is $46,240.91.

What IP addresses does Protocol.com resolve to?

• Protocol.com resolves to the IP addresses 54.243.223.181.

Where are Protocol.com servers located in?

• Protocol.com has servers located in Ashburn, Virginia, 20149, United States.

protocol.com Profile

Title:Protocol — The people, power and politics of tech
Description:Arming decision-makers in tech, business and public policy with the unbiased, fact-based news and analysis they need to navigate a world in *** change.
Tags:
protocol
Category:News and Media / News and Media
Edit Site Info

What technologies does protocol.com use?

These are the technologies used at protocol.com. protocol.com has a total of 9 technologies installed in 8 different categories.
Analytics
Facebook Pixel Facebook Pixel
Google Analytics Google Analytics
Advertising
Google Publisher Tag Google Publisher Tag
Security
HSTS HSTS
Miscellaneous
HTTP/3 HTTP/3
Open Graph Open Graph
Web Servers
Nginx Nginx
Reverse proxies
Nginx Nginx
CMS
RebelMouse RebelMouse
Caching
Varnish Varnish

protocol.com Traffic Analysis

Protocol.com is ranked #1,115,658 in the world. This website is viewed by an estimated 6.3K visitors daily, generating a total of 10K pageviews. This equates to about 191K monthly visitors. Protocol.com traffic has decreased by 4.87% compared to last month.
Daily Visitors6.3K
2.04%
Monthly Visits191K
4.87%
Pages per Visit1.58
6.31%
Visit duration01:16
13.9%
Bounce Rate64.21%
0.49%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
6,305
Monthly Visits:
191,042
Pages per Visit:
1.58
Daily Pageviews:
9,992
Avg. visit duration:
01:16
Bounce rate:
64.21%
Global Reach:
0.0001279%
Monthly Visits (SEMrush):
63,566
Monthly Unique Visitors (SEMrush):
57,727
Monthly Visits (SimilarWeb):
187,292
HypeRank:
1,115,658
SEMrush Rank:
52,043
SimilarWeb Rank:
337,713
*All traffic values are estimates only.

Traffic sources

Direct:
6.86%
Referral:
7.50%
Search:
85.64%
Social:
0%
Paid:
0%

Desktop vs Mobile

Desktop:
93.55%
Mobile:
6.45%

Total Visits Last 3 Months

240.3K
JUL
200.8K
AUG
191K
SEP

Visitors by country

Country
Users%
 
United States 50.99%
 
United Kingdom 6.61%
 
Germany 5.61%
 
India 5.42%
 
Canada 3.14%

Where do visitors go on protocol.com?

 
Reach%Pageviews%PerUser
protocol.com
100.00%100.00%1.4
Last update was 196 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with protocol.com in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
14,900
Bing Index:
2,200
Baidu Index:
1,280

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  protocol.com
Rank:
(Rank based on keywords, cost and organic traffic)
  52,043
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  119,214
Organic Traffic:
(Number of visitors coming from top 20 search results)
  36,225
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $39,107.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $40.8 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $1.2K and annual gross revenue of approximately $14.9K. Based on these figures, the site's net worth is estimated at around $46.2K.

How much would protocol.com make?

Daily Revenue:
$40.77
Monthly Revenue:
$1,223.10
Yearly Revenue:
$14,881.05
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 5,095$24.61
 
Canada 314$1.89
 
United Kingdom 661$1.77
 
Germany 561$0.78
 
India 541$0.21

Loss of money due to Adblock?

Daily Revenue Loss:
$5.47
Monthly Revenue Loss:
$164.15
Yearly Revenue Loss:
$1,997.10
Daily Pageviews Blocked:
1,415
Monthly Pageviews Blocked:
42,459
Yearly Pageviews Blocked:
516,583

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 917$4.43
 
Canada 78$0.47
 
United Kingdom 106$0.28
 
Germany 163$0.23
 
India 152$0.06

How much is protocol.com worth?

Website Value:
$46.2K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
protocol.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
protocol.com
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
protocol.com
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is protocol.com hosted? ▼

Protocol.com may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
54.243.223.181
ASN:
AS14618 
ISP:
Amazon.com, Inc. 
Server Location:
Ashburn
Virginia, VA
20149
United States, US
 

Other sites hosted on 54.243.223.181

How fast does protocol.com load? ▼

The average loading time of protocol.com is 160 ms. The Desktop speed index is 87 and mobile speed index is 50.
Average Load Time:
160 ms

Page Speed (Google PageSpeed Insights) - Desktop

87
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a FAST speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)758ms 96% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 96% 2% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 2% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)4ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)890ms 93% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 93% 4% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 4% 1% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 1%
First Input Delay (FID)3ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Lab Data

Time to Interactive 3.3 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Largest Contentful Paint 1.9 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
First Meaningful Paint 1.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Speed Index 1.6 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Total Blocking Time 100 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Max Potential First Input Delay 100 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
First Contentful Paint 1.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric

Page Speed (Google PageSpeed Insights) - Mobile

50
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a AVERAGE speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

First Contentful Paint (FCP)1.4s 96% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 85% 9% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 9% 5% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 5%
First Input Delay (FID)34ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 98% 1% of loads for this page have an average (100ms ~ 300ms) First Input Delay (FID) 1% 0% of loads for this page have a slow (>300ms) First Input Delay (FID) 0%

Origin Data

All pages served from this origin have an FAST speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

First Contentful Paint (FCP)1.2s 87% of loads for this page have a fast (<1.8s) First Contentful Paint (FCP) 87% 8% of loads for this page have an average (1.8s ~ 3s) First Contentful Paint (FCP) 8% 4% of loads for this page have a slow (>3s) First Contentful Paint (FCP) 4%
First Input Delay (FID)19ms 98% of loads for this page have a fast (<100ms) First Input Delay (FID) 93% 4% of loads for this page have an average 100ms ~ 300ms) First Input Delay (FID) 4% 1% of loads for this page have a slow (>300ms) First Input Delay (FID) 1%

Lab Data

Largest Contentful Paint 7.5 s
Largest Contentful Paint marks the time at which the largest text or image is painted. Learn more about the Largest Contentful Paint metric
Total Blocking Time 1,060 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds. Learn more about the Total Blocking Time metric
Performance budget  
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more about performance budgets
Preconnect to required origins  
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn how to preconnect to required origins
Timing budget  
Set a timing budget to help you keep an eye on the performance of your site. Performant sites load fast and respond to user input events quickly. Learn more about performance budgets
Lazy load third-party resources with facades  
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. Learn how to defer third-parties with a facade
Max Potential First Input Delay 360 ms
The maximum potential First Input Delay that your users could experience is the duration of the longest task. Learn more about the Maximum Potential First Input Delay metric
First Contentful Paint 2.1 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more about the First Contentful Paint metric
Has a `<meta name="viewport">` tag with `width` or `initial-scale`  
A `<meta name="viewport">` not only optimizes your app for mobile screen sizes, but also prevents . a 300 millisecond delay to user input Learn more about using the viewport meta tag
Speed Index 4.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more about the Speed Index metric
Time to Interactive 10.0 s
Time to Interactive is the amount of time it takes for the page to become fully interactive. Learn more about the Time to Interactive metric
First Meaningful Paint 2.1 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more about the First Meaningful Paint metric

Does protocol.com use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on protocol.com are reduced by 78%.
protocol.com use gzip compression.
Original size: 295.39 KB
Compressed size: 64.86 KB
File reduced by: 230.53 KB (78%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  SAFE

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. protocol.com supports HTTPS.
 protocol.com supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.protocol.com
Organization:
Location:
Issuer: GlobalSign Atlas R3 DV TLS CA 2023 Q1
Valid from: Jan 18 08:42:13 2023 GMT
Valid until: Feb 19 08:42:12 2024 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: GlobalSign Atlas R3 DV TLS CA 2023 Q1
Organization: GlobalSign nv-sa
Location: BE
Issuer: GlobalSign
Valid from: Oct 12 03:48:28 2022 GMT
Valid until: Oct 12 00:00:00 2024 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 protocol.com supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Server: openresty
Date: Fri, 13 Oct 2023 09:55:16 GMT
Content-Type: text/html
Content-Length: 166
Connection: keep-alive
Location: https://www.protocol.com/

HTTP/2 200 
server: nginx
content-type: text/html; charset=utf-8
cache-control: public, max-age=0
cache-tag: section/557722704,section/0-19939275,long_cache_articles/19939275
cloudflare-cdn-cache-control: max-age=3700, stale-while-revalidate=2592000, stale-if-error=87600
etag: W/"dc5111bfba698dd1a0f606c0a45750bb"
via: 1.1 haproxy@1.10.3 cluster-prod,1.1 talaria@1.10.3 cluster-prod, 1.1 ingress@dev, 1.1 varnish, 1.1 varnish
x-rebelmouse-origin-timing: 0
xkey: section/557722704 section/0-19939275 long_cache_articles/19939275
content-encoding: gzip
x-request-category: public
strict-transport-security: max-age=31536000; includeSubDomains; preload
x-frame-options: SAMEORIGIN
x-request-id: 7dbb24a9-c39d-4959-a7b3-429779051446
fastly-swr: 2592000.000
fastly-sie: 86400.000
fastly-request-backend: fastly
accept-ranges: bytes
date: Fri, 13 Oct 2023 09:55:16 GMT
age: 4182
x-served-by: cache-iad-kcgs7200114-IAD, cache-chi-klot8100118-CHI
x-cache: HIT, HIT
x-cache-hits: 43, 1
x-timer: S1697190917.941739,VS0,VE2
vary: Accept-Encoding
x-rebelmouse-authorization: disabled
x-rebelmouse-layouts-key: www.protocol.com,(null)
alt-svc: h3=":443";ma=86400,h3-29=":443";ma=86400,h3-27=":443";ma=86400
content-length: 66415

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
TXT google-site-verification=muYyxWW0oK7rJJ6rGG4U0gKw59I7xEoPhKfJegk8L_c 3600
TXT knowbe4-site-verification=290a0856e73ce1af26ec3d0cba91643d 3600
TXT tzxxf247cpnbx12grcgrgf43g6v693fl 3600
TXT docusign=6fff433e-4c6f-447b-8005-6dff739d7f86 3600
TXT google-site-verification=lEUyBtxE5ySTftnqhxR50I_uArNMMTv5dvjgfsSrc8o 3600
TXT v=spf1 include:spf.protection.outlook.com include:servers.mcsv.net include:aspmx.sailthru.com -all 3600
TXT _globalsign-domain-verification=KGGPxZTljntNuhXtwn8XgxduaNwNNWTC3gor_8vRoq 3600
TXT MS=ms16508882 3600
TXT facebook-domain-verification=g6tpj1k5fi1ekjteunxf3jlfonv8pn 3600
TXT amazonses:2XgAL1usMpOfjUXZjtcbRLmhINwsAPt27D2LtC3dSn8= 3600
TXT google-site-verification=OzkitH8vbZbFAeP_ugK_ePJ3CAPNnpjaAouPWw8ATt8 3600
MX protocol-com.mail.protection.outlook.com 3600
SOA 900
Mname ns-827.awsdns-39.net
Rname awsdns-hostmaster.amazon.com
Serial Number 1
Refresh 7200
Retry 900
Expire 1209600
Minimum TTL 86400
A 54.243.223.181 60
A 54.243.223.182 60
NS ns-1759.awsdns-27.co.uk 67391
NS ns-1431.awsdns-50.org 67391
NS ns-56.awsdns-07.com 67391
NS ns-827.awsdns-39.net 67391

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on January 24, 1991 and will expire on January 25, 2024 if not renewed. This website is now assigned through the registrar Register.com, Inc.. The WHOIS data for this website's domain was last updated on November 11, 2021.
Domain Created:
1991-01-24
Domain Expires:
2024-01-25
Domain Updated:
2021-11-11
Domain Age:
33 years 3 months 3 days
Domain Registrar:
Register.com, Inc.
Domain Owner:
PERFECT PRIVACY, LLC
WhoIs:
 

Domain Name: protocol.com
Registry Domain ID: 702803_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.register.com
Registrar URL: http://www.register.com
Updated Date: 2021-11-11T21:11:29Z
Creation Date: 1991-01-24T05:00:00Z
Registrar Registration Expiration Date: 2024-01-25T05:00:00Z
Registrar: Register.com, Inc.
Registrar IANA ID: 9
Reseller: 
Domain Status: clientTransferProhibited http://icann.org/epp#clientTransferProhibited
Registry Registrant ID: 
Registrant Name: PERFECT PRIVACY, LLC
Registrant Organization: 
Registrant Street: 5335 Gate Parkway
Registrant City: Jacksonville
Registrant State/Province: FL
Registrant Postal Code: 32256
Registrant Country: US
Registrant Phone: +1.9027492701
Registrant Phone Ext: 
Registrant Fax: 
Registrant Fax Ext: 
Registrant Email: email
Registry Admin ID: 
Admin Name: PERFECT PRIVACY, LLC
Admin Organization: 
Admin Street: 5335 Gate Parkway
Admin City: Jacksonville
Admin State/Province: FL
Admin Postal Code: 32256
Admin Country: US
Admin Phone: +1.9027492701
Admin Phone Ext: 
Admin Fax: 
Admin Fax Ext: 
Admin Email: email
Registry Tech ID: 
Tech Name: PERFECT PRIVACY, LLC
Tech Organization: 
Tech Street: 5335 Gate Parkway
Tech City: Jacksonville
Tech State/Province: FL
Tech Postal Code: 32256
Tech Country: US
Tech Phone: +1.9027492701
Tech Phone Ext: 
Tech Fax: 
Tech Fax Ext: 
Tech Email: email
Name Server: ns-1759.awsdns-27.co.uk
Name Server: ns-827.awsdns-39.net
Name Server: ns-56.awsdns-07.com
Name Server: ns-1431.awsdns-50.org
DNSSEC: Unsigned
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.8773812449
URL of the ICANN WHOIS Data Problem Reporting System: http://wdprs.internic.net/
>>> Last update of WHOIS database: 2023-10-13T09:56:28Z