Ow.ly is ranked #236,066 in the world. This website is viewed by an estimated 75.9K visitors daily, generating a total of 90.7K pageviews. This equates to about 2.3M monthly visitors. Ow.ly traffic has decreased by 11% compared to last month.

Daily Visitors75.9K

6.99%

Monthly Visits2.3M

11%

Pages per Visit1.19

0.09%

Visit duration00:17

21.15%

Bounce Rate54.56%

0.19%

Is this your site?Verify your site's metrics.

Daily Unique Visitors:: 75,904
Monthly Visits:: 2,299,891
Pages per Visit:: 1.19
Daily Pageviews:: 90,655

Avg. visit duration:: 00:17
Bounce rate:: 54.56%
Global Reach:: 0.0015397%
Monthly Visits (SEMrush):: 18,371,144
Monthly Unique Visitors (SEMrush):: 12,565,067
Monthly Visits (SimilarWeb):: 2,232,464
HypeRank:: 236,066
SEMrush Rank:: 1,934,952
SimilarWeb Rank:: 42,439

*All traffic values are estimates only.

Traffic sources

Direct:: 17.16%
Referral:: 0.24%
Search:: 0.05%
Social:: 82.55%
Paid:: 0%

Desktop vs Mobile

Desktop:: 0.16%
Mobile:: 99.84%

Total Visits Last 3 Months

4.8M

APR

2.6M

MAY

2.3M

JUN

Visitors by country

Country: Users%
: United States 26.96%
: Philippines 11.02%
: Ecuador 4.35%
: China 3.41%
: Spain 3.19%

Where do visitors go on ow.ly?

: Reach%Pageviews%PerUser
ow.ly: 100.00%100.00%1

Backlinks Report ▼

Ow.ly has a total of 59,313,158 backlinks from 145,493 referring domains and most of them comes from United States.

Total Backlinks:: 59,313,158
Follow Links:: 31,592,372
Nofollow Links:: 27,720,785
Referring Domains:: 145,493
Referring IPs:: 90,658
Authority Domain Score:: 32

Backlinks by country

Country: Domains
: United States 93,691
: Germany 5,514
: United Kingdom 4,991
: France 4,713
: Canada 3,075

Backlinks by TLDs

TLD Distribution: Domains
.com: 94,228
.org: 9,933
.net: 4,873
.edu: 607
.gov: 184

Which sites are competitors to ow.ly?

Websites similar to ow.ly are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.

Domain: CompareDaily Visitors
adobe.com: Compare >11.4M
wordpress.com: Compare >8.5M
aol.com: Compare >7.5M
amazonaws.com: Compare >3.3M
surveymonkey.com: Compare >1.3M
cnet.com: Compare >1.3M
blogger.com: Compare >1.1M
mashable.com: Compare >634.3K
gizmodo.com: Compare >348.2K
techcrunch.com: Compare >307K
engadget.com: Compare >244.9K
pcworld.com: Compare >169K
w3.org: Compare >123.1K
pimpandhost.com: Compare >121.8K
blogfa.com: Compare >86.6K
imageshack.us: Compare >10.3K
stumbleupon.com: Compare >6.1K
technorati.com: Compare >1.5K
xanga.com: Compare >1.1K
myxer.com: Compare >23

Last update was 435 days ago

This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with ow.ly in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.

Google Index:: 311,000,000
Bing Index:: 5,180

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of ow.ly is 91.

Domain Authority:: 91
Page Authority:: 89
MozRank:: 7

▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.

Domain:: ow.ly
Rank: (Rank based on keywords, cost and organic traffic): 1,934,952
Organic Keywords: (Number of keywords in top 20 Google SERP): 247
Organic Traffic: (Number of visitors coming from top 20 search results): 286
Organic Cost: ((How much need to spend if get same number of visitors from Google Adwords): $145.00

Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $311.5 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $9.3K and annual gross revenue of approximately $113.7K. Based on these figures, the site's net worth is estimated at around $317.1K.

How much would ow.ly make?

Daily Revenue:: $311.54
Monthly Revenue:: $9,346.20
Yearly Revenue:: $113,712.10

*All earnings values are estimates only.

Daily earning by country

: CountryPageviewsEarning
: United States 24,442$118.05
: Philippines 9,991$2.00
: Spain 2,890$1.39
: Ecuador 3,941$0.91
: China 3,096$0.31

Loss of money due to Adblock?

Daily Revenue Loss:: $21.78
Monthly Revenue Loss:: $653.25
Yearly Revenue Loss:: $7,947.90
Daily Pageviews Blocked:: 6,405
Monthly Pageviews Blocked:: 192,154
Yearly Pageviews Blocked:: 2,337,877

Daily revenue loss by country

: CountryBlockedLost Money
: United States 4,400$21.25
: Spain 549$0.26
: Philippines 699$0.14
: Ecuador 355$0.08
: China 402$0.04

How much is ow.ly worth?

Website Value:: $317.1K

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:: ow.ly
Last Change Time: (The last time that the site changed status.): 2019-02-12 23:35:39
Ad filtering: (Chrome is not filtering ads on your site.): Off
Status: (The status of the site that is reviewed for the Better Ads Standards.): Passing

Desktop summary

Root domain:: ow.ly
Last Change Time: (The last time that the site changed status.): 2019-02-12 23:35:24
Ad filtering: (Chrome is not filtering ads on your site.): Off
Status: (The status of the site that is reviewed for the Better Ads Standards.): Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.

Root domain:: ow.ly
Enforcement: (Chrome is not preventing your site from opening new windows or tabs.): Off
Status: (The status of the site reviewed for the abusive experiences.): Passing

Where is ow.ly hosted? ▼

Ow.ly may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.

Server IP:: 34.232.207.225
ASN:: AS14618
ISP:: Amazon.com, Inc.
Server Location:: Ashburn
Virginia, VA
20149
United States, US

Other sites hosted on 34.232.207.225

There are no other sites hosted on this IP

How fast does ow.ly load? ▼

The average loading time of ow.ly is 457 ms. The Desktop speed index is 90 and mobile speed index is 48.

Average Load Time:: 457 ms

Page Speed (Google PageSpeed Insights) - Desktop

Field Data

Over the last 30 days, the field data shows that this page has a SLOW speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0

Time To First Byte (TTFB)0

First Contentful Paint (FCP)3.7s

First Input Delay (FID)97ms

Interaction To Next Paint (INP)0

Largest Contentful Paint (LCP)0

Origin Data

All pages served from this origin have an SLOW speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0

Time To First Byte (TTFB)0

First Contentful Paint (FCP)4.1s

First Input Delay (FID)206ms

Interaction To Next Paint (INP)0

Largest Contentful Paint (LCP)0

Lab Data

Max Potential First Input Delay 260 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more

Time to Interactive 2.6 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more

Estimated Input Latency 30 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more

Total Blocking Time 330 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

Speed Index 1.3 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more

First CPU Idle 2.2 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more

First Contentful Paint 0.9 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more

Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more

First Meaningful Paint 0.9 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more

Page Speed (Google PageSpeed Insights) - Mobile

Field Data

Cumulative Layout Shift (CLS)0

Time To First Byte (TTFB)0

First Contentful Paint (FCP)4.5s

First Input Delay (FID)292ms

Interactive To Next Paint (INP)0

Largest Contentful Paint (LCP)0

Origin Data

Cumulative Layout Shift (CLS)0

Time To First Byte (TTFB)0

First Contentful Paint (FCP)5.5s

First Input Delay (FID)433ms

Interactive To Next Paint (INP)0

Largest Contentful Paint (LCP)0

Lab Data

First Meaningful Paint 2.9 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more

Max Potential First Input Delay 740 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more

Time to Interactive 12.3 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more

Estimated Input Latency 250 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more

Total Blocking Time 1,850 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.

First Contentful Paint (3G) 5220 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more

Speed Index 4.6 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more

First CPU Idle 11.5 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more

First Contentful Paint 2.7 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more

Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more

Does ow.ly use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on ow.ly are reduced by 80%.

ow.ly use br compression.

Original size: 211.19 KB
Compressed size: 41.62 KB
File reduced by: 169.56 KB (80%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.

This site is not currently listed as suspicious

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. ow.ly supports HTTPS.

ow.ly supports HTTPS

Verifying SSL Support. Please wait...

Common Name: www.hootsuite.com
Organization:
Location:
Issuer: R3
Valid from: Jul 22 17:29:10 2023 GMT
Valid until: Oct 20 17:29:09 2023 GMT
Authority: CA:FALSE
Keysize: 2048 Bits

Common Name: R3
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Sep 4 00:00:00 2020 GMT
Valid until: Sep 15 16:00:00 2025 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Common Name: ISRG Root X1
Organization: Internet Security Research Group
Location: US
Issuer: DST Root CA X3
Valid from: Jan 20 19:14:03 2021 GMT
Valid until: Sep 30 18:14:03 2024 GMT
Authority: CA:TRUE
Keysize: 4096 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.

ow.ly supports HTTP/2

Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.

date: Sun, 06 Aug 2023 11:57:07 GMT
content-length: 0
location: /url/shorten-url
referrer-policy: origin-when-cross-origin, strict-origin-when-cross-origin
x-content-type-options: nosniff
x-frame-options: DENY
x-permitted-cross-domain-policies: master-only
x-xss-protection: 1; mode=block

HTTP/2 301 
date: Sun, 06 Aug 2023 11:57:07 GMT
content-length: 0
location: https://hootsuite.com/pages/owly
referrer-policy: origin-when-cross-origin, strict-origin-when-cross-origin
x-content-type-options: nosniff
x-frame-options: DENY
x-permitted-cross-domain-policies: master-only
x-xss-protection: 1; mode=block

HTTP/2 301 
content-type: text/html; charset=UTF-8
location: https://www.hootsuite.com/pages/owly
cache-control: no-store, no-cache, must-revalidate
content-encoding: gzip
content-security-policy-report-only: frame-ancestors 'self' https://*.hootsuite.com https://*.testbox.com/; report-uri https://hootsuite.com/ajax/log/csp-violation-report
date: Sun, 06 Aug 2023 11:57:07 GMT
expires: Thu, 19 Nov 1981 08:52:00 GMT
p3p: CP="Hootsuite does not have a P3P policy"
pragma: no-cache
server-timing: layoutInit;dur=1, total;dur=15
set-cookie: _SID=582n1q8s592q1ju0tt3b78qjgu; expires=Tue, 05-Sep-2023 07:57:07 GMT; Max-Age=2577600; path=/; secure; HttpOnly
set-cookie: dlpsv=64; path=/; secure; HttpOnly
set-cookie: apiAuthorizationNoMember=eyJhbGciOiJSUzI1NiIsInR5cCI6IkpXVCJ9.eyJzaWdudXBTb3VyY2UiOiJXRUIiLCJleHAiOjE2OTEzMjY2MjcsImlhdCI6MTY5MTMyMzAyN30.HhDH_2dUQygrgvw5gfPZx_aLfnfvMI1vc69IJoUicIoBYoBfzjKwm9TQo_bgBRfMCeooSxc9b3_5djs_9vliUTrpwvQQaC_cBmbUQpnY122_-j-LxpJ132FgSjJGDb6zuTbCVzlaUgv4ehn3UHyt1lVfANVQugS40Z5l3dd0dN-KFGYDpMahCH5QealmxJP2DE1vRfGIa14ev3LzeRd1OKwZe82OSXWIgmDSV3KQ1oJFCdRUahhrxiSYgTuxUOd3h5631O96ba1cgKuGBGQYJfQSWfRmGgi2Xxp6_C6nY9KfTc3y8QtlcwBYubhS_H00vmpNhpugIIm1_CCkPr9sfQ; expires=Sun, 06-Aug-2023 12:57:07 GMT; Max-Age=3600; path=/; domain=hootsuite.com; secure; HttpOnly
set-cookie: apiAuthorization=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=hootsuite.com; secure; HttpOnly
set-cookie: hsLoggedIn=deleted; expires=Thu, 01-Jan-1970 00:00:01 GMT; Max-Age=0; path=/; domain=.hootsuite.com; secure
strict-transport-security: max-age=31536001; includeSubDomains; preload
vary: Accept-Encoding
x-frame-options: SAMEORIGIN
x-gridnum: beta-79b6f58d47-zmjq4
x-hootsuite-ingress: aperture
x-cache: Miss from cloudfront
via: 1.1 238ef6b7fcc1fd30826738c560d235e0.cloudfront.net (CloudFront)
x-amz-cf-pop: ORD51-C2
x-amz-cf-id: N0IwUpBisE6kFT0o29M-61Dg83-09Gdh2aoVum9t_1R9shlnDPrm_g==

HTTP/2 200 
access-control-allow-origin: *
age: 158596
cache-control: public, max-age=0, must-revalidate
content-disposition: inline
content-encoding: br
content-security-policy: frame-ancestors 'self' https://blog.hootsuite.com https://app.contentful.com https://hootsuite.com https://staging.hootsuite.com/; report-uri https://o3805.ingest.sentry.io/api/6608832/security/?sentry_key=f44c14ec894c4667b3fd34b84042794d
content-type: text/html; charset=utf-8
date: Sun, 06 Aug 2023 11:57:07 GMT
etag: W/"d64413bb5bba1405d5cc15be383e6acc"
referrer-policy: strict-origin-when-cross-origin
server: Vercel
strict-transport-security: max-age=31536000; includeSubDomains; preload
vary: RSC, Next-Router-State-Tree, Next-Router-Prefetch
x-content-type-options: nosniff
x-frame-options: SAMEORIGIN
x-matched-path: /en-us/pages/owly
x-vercel-cache: HIT
x-vercel-id: cle1::r6mvb-1691323027708-4f14a049fc4c

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.

Type	Ip	Target/Txt	TTL
TXT		v=spf1 ip4:69.90.101.232 a mx include:server.invokemedia.com include:mediatools.invokemedia.com -all	3305
MX		aspmx2.googlemail.com	3305
MX		aspmx3.googlemail.com	3305
MX		aspmx.l.google.com	3305
MX		alt1.aspmx.l.google.com	3305
MX		alt2.aspmx.l.google.com	3305
SOA			605
	Mname	ns-795.awsdns-35.net
	Rname	awsdns-hostmaster.amazon.com
	Serial Number	1
	Refresh	7200
	Retry	900
	Expire	1209600
	Minimum TTL	86400
A	34.232.207.225		39
A	3.231.185.73		39
A	3.212.46.202		39
NS		ns-1603.awsdns-08.co.uk	3305
NS		ns-133.awsdns-16.com	3305
NS		ns-795.awsdns-35.net	3305
NS		ns-1454.awsdns-53.org	3305

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information. Domain registration for this website began on November 21, 2008 and will expire on October 15, 2024 if not renewed. This website is now assigned through the registrar . The WHOIS data for this website's domain was last updated on October 15, 2024.

Domain Created:: 2008-11-21
Domain Age:: 15 years 10 months 24 days
WhoIs:

whois lookup at whois.nic.ly...Domain Name: ow.ly
- Domain Status: Strings shorter than four symbols long are to be registered directly under .ly ONLY through Libya Telecom and Technology co. (LTT) in the upcoming period to guarantee that registrants have Local presence.
--
Whois information provided by:
LY Registry
whois.nic.ly
-For Whois usage policy please check:
 http://whois.nic.ly/policy.php