mattel.com.au Mattel.com.au

   
Mattel | About

Domain Summary

What percent of global Internet users visit Mattel.com.au?

4.15E-5% of global Internet users visit Mattel.com.au

How many people visit Mattel.com.au each day?

• Mattel.com.au receives approximately 2K visitors and 14,662 page impressions per day.

Which countries does Mattel.com.au receive most of its visitors from?

• Mattel.com.au is mostly visited by people located in Australia,United States,Viet Nam.

How much Mattel.com.au can earn?

• Mattel.com.au should earn about $66.37/day from advertising revenue.

What is Mattel.com.au estimated value?

• Estimated value of Mattel.com.au is $57,177.48.

What IP addresses does Mattel.com.au resolve to?

• Mattel.com.au resolves to the IP addresses 3.33.186.135.

Where are Mattel.com.au servers located in?

• Mattel.com.au has servers located in United States.

mattel.com.au Profile

Title:Mattel | About Description:We empower the next generation to explore the wonder of childhood and reach their full potential. Check out our top toys from Barbie, Hot Wheels, Fisher Price and more on Mattel.com!
Tags:
Category:Lifestyle / Childcare

What technologies does mattel.com.au use?

These are the technologies used at mattel.com.au. mattel.com.au has a total of 11 technologies installed in 12 different categories.

mattel.com.au Traffic Analysis

This website is viewed by an estimated 2K visitors daily, generating a total of 14.7K pageviews. This equates to about 62.1K monthly visitors. Mattel.com.au traffic has increased by 98.5% compared to last month.
Daily Visitors2K
111.75%
Monthly Visits62.1K
98.5%
Pages per Visit7.16
31.72%
Visit duration03:51
114.06%
Bounce Rate40.17%
4.45%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
2,048
Monthly Visits:
62,054
Pages per Visit:
7.16
Daily Pageviews:
14,662
Avg. visit duration:
03:51
Bounce rate:
40.17%
Global Reach:
4.15E-5%
Monthly Visits (SEMrush):
55,634
Monthly Unique Visitors (SEMrush):
34,270
Monthly Visits (SimilarWeb):
62,068
HypeRank:
n/a
SEMrush Rank:
1,065,403
SimilarWeb Rank:
360,154
*All traffic values are estimates only.

Traffic sources

Direct:
34.38%
Referral:
12.41%
Search:
51.31%
Social:
0.34%
Paid:
1.56%

Desktop vs Mobile

Desktop:
41.55%
Mobile:
58.45%

Total Visits Last 3 Months

63.3K
JAN
31.3K
FEB
62.1K
MAR

Visitors by country

Country
Users%
 
Australia 84.75%
 
United States 5.78%
 
Viet Nam 3.39%
 
United Kingdom 2.08%
 
Philippines 1.86%

Which sites are competitors to mattel.com.au?

Websites similar to mattel.com.au are sites similar on user interests and browsing behavior. Users can discover new websites that are similar to the ones they already enjoy or find useful.
Last update was 58 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with mattel.com.au in any way. Only publicly available statistics data are displayed.

Search Engine Indexes

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
1,120

 

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  mattel.com.au
Rank:
(Rank based on keywords, cost and organic traffic)
  1,065,403
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  1,479
Organic Traffic:
(Number of visitors coming from top 20 search results)
  982
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $72.00

Revenue report

Google.com would generate approximately $66.4 per day if the source of income were advertisements, which equates to an estimated monthly revenue of $2K and annual gross revenue of approximately $24.2K. Based on these figures, the site's net worth is estimated at around $57.2K.

How much would mattel.com.au make?

Daily Revenue:
$66.37
Monthly Revenue:
$1,991.10
Yearly Revenue:
$24,225.05
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
Australia 12,426$59.89
 
United States 848$4.10
 
United Kingdom 305$0.82
 
Viet Nam 497$0.23
 
Philippines 273$0.05

Loss of money due to Adblock?

Daily Revenue Loss:
$12.86
Monthly Revenue Loss:
$385.80
Yearly Revenue Loss:
$4,693.90
Daily Pageviews Blocked:
2,726
Monthly Pageviews Blocked:
81,770
Yearly Pageviews Blocked:
994,869

Daily revenue loss by country

 
CountryBlockedLost Money
 
Australia 2,485$11.98
 
United States 153$0.74
 
United Kingdom 49$0.13
 
Viet Nam 20$0.01
 
Philippines 19$0.00

How much is mattel.com.au worth?

Website Value:
$57.2K

Ad Experience Report

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
mattel.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Desktop summary

Root domain:
mattel.com.au
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Not reviewed

Abusive Experience Report

Summary of the abusive experience rating of a website.
Root domain:
mattel.com.au
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Not reviewed

Where is mattel.com.au hosted?

Mattel.com.au may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
3.33.186.135
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:

United States, US
 

Other sites hosted on 3.33.186.135

How fast does mattel.com.au load?

The average loading time of mattel.com.au is 333 ms.
Average Load Time:
333 ms

Does mattel.com.au use compression?

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on mattel.com.au are reduced by 93%.
mattel.com.au use br compression.
Original size: 2.14 MB
Compressed size: 147.75 KB
File reduced by: 2 MB (93%)

Google Safe Browsing

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites.
Status:
  SAFE

SSL Checker - SSL Certificate Verify

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. mattel.com.au supports HTTPS.
 mattel.com.au supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: about.mattel.com
Organization:
Location:
Issuer: E5
Valid from: Mar 23 03:03:39 2025 GMT
Valid until: Jun 21 03:03:38 2025 GMT
Authority: CA:FALSE
Keysize:
Common Name: E5
Organization: Let's Encrypt
Location: US
Issuer: ISRG Root X1
Valid from: Mar 13 00:00:00 2024 GMT
Valid until: Mar 12 23:59:59 2027 GMT
Authority: CA:TRUE
Keysize:

Verify HTTP/2 Support

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 mattel.com.au supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server.
age: 0
cache-control: public,max-age=0,must-revalidate
cache-status: "Netlify Edge"; fwd=miss
content-type: text/plain
date: Wed, 16 Apr 2025 23:02:02 GMT
location: https://www.mattel.com/
netlify-vary: query
server: Netlify
strict-transport-security: max-age=31536000
x-nf-request-id: 01JS0DD0S89QRA96T9SGG82R83

HTTP/2 301 
age: 31260
cache-control: public,max-age=0,must-revalidate
cache-status: "Netlify Edge"; hit
content-type: text/plain
date: Wed, 16 Apr 2025 23:02:02 GMT
location: https://about.mattel.com/
netlify-vary: query
server: Netlify
strict-transport-security: max-age=31536000
x-nf-request-id: 01JS0DD0W3WA4VQFXX4NJPMWQX
content-length: 40

HTTP/2 200 
age: 18
cache-control: public,max-age=0,must-revalidate
cache-status: "Netlify Edge"; fwd=stale
content-encoding: br
content-type: text/html; charset=utf-8
date: Wed, 16 Apr 2025 23:02:02 GMT
etag: "qls520hvhf1c1uu-df"
netlify-vary: cookie=__next_preview_data:presence|__prerender_bypass:presence
server: Netlify
strict-transport-security: max-age=31536000
vary: Accept-Encoding
x-nextjs-cache: REVALIDATED
x-nf-render-mode: odb ttl=60
x-nf-request-id: 01JS0DD0YSR5FJDVJYB6P0JE1E
x-powered-by: Next.js

DNS Lookup

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 3.33.186.135 86223
A 15.197.167.90 86223
NS ns3.markmonitor.com 3423
NS ns2.markmonitor.com 3423
NS ns6.markmonitor.com 3423
NS ns1.markmonitor.com 3423
NS ns5.markmonitor.com 3423
NS ns4.markmonitor.com 3423
NS ns7.markmonitor.com 3423

Whois Lookup

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
Domain Updated:
2025-03-10
Domain Registrar:
MarkMonitor Corporate Services Inc
Domain Owner:
MATTEL PTY LTD
WhoIs:
 

Domain Name: mattel.com.au
Registry Domain ID: 6394a0eb17a84a918bcabfc4e9264326-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://whois-webform.markmonitor.com/whois/
Last Modified: 2025-03-10T00:00:20Z
Registrar Name: MarkMonitor Corporate Services Inc
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +1.2083895770
Reseller Name: 
Status: clientDeleteProhibited https://identitydigital.au/get-au/whois-status-codes#clientDeleteProhibited
Status: clientUpdateProhibited https://identitydigital.au/get-au/whois-status-codes#clientUpdateProhibited
Registrant Contact ID: 09e53e8073e84eefb7cc810ac4e3e7b9-AU
Registrant Contact Name: Domain Administrator
Tech Contact ID: 8e6b97eec9d34495a1461dbc42c021cc-AU
Tech Contact Name: Domain Administrator
Name Server: ns1.markmonitor.com
Name Server: ns2.markmonitor.com
Name Server: ns3.markmonitor.com
Name Server: ns4.markmonitor.com
Name Server: ns5.markmonitor.com
Name Server: ns6.markmonitor.com
Name Server: ns7.markmonitor.com
DNSSEC: unsigned
Registrant: MATTEL PTY LTD
Registrant ID: ABN 60000660962
Eligibility Type: Registered Business
>>> Last update of WHOIS database: 2025-04-16T23:04:58Z