amazon.com.au Amazon.com.au

   
Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more

Domain Summary

What is the traffic rank for Amazon.com.au?

• Amazon.com.au ranks #1,455 globally on HypeStat.

What percent of global Internet users visit Amazon.com.au?

• 0.024352% of global Internet users visit Amazon.com.au

How many people visit Amazon.com.au each day?

• Amazon.com.au receives approximately 1.2M visitors and 8,109,515 page impressions per day.

Which countries does Amazon.com.au receive most of its visitors from?

• Amazon.com.au is mostly visited by people located in Australia,China,United States.

How much Amazon.com.au can earn?

• Amazon.com.au should earn about $29,915.60/day from advertising revenue.

What is Amazon.com.au estimated value?

• Estimated value of Amazon.com.au is $29,242,066.63.

What IP addresses does Amazon.com.au resolve to?

• Amazon.com.au resolves to the IP addresses 52.119.171.206.

Where are Amazon.com.au servers located in?

• Amazon.com.au has servers located in Boardman, Oregon, 97818, United States.

amazon.com.au Profile

Title:Amazon.com.au: Shop online for Electronics, Apparel, Toys, Books, DVDs & more Description:Shop online for Electronics, Computers, Clothing, Shoes, Toys, Books, DVDs, Sporting Goods, Beauty & more.
Tags:
cloud drive
digital books
audiobooks
kindle
audible
australia
kindle books
kindle paperwhite
amazon appstore
android apps
amazon
ebooks
best books
kindle fire hdx
free books
amazon.com.au
About: Online shopping for Kindle Paperwhite and Kindle Fire HDX, New Kindle Books, Kindle Daily Deal, Free App of the Day from the Appstore for Android, Cloud Drive and Audible. Edit Site Info

What technologies does amazon.com.au use?

These are the technologies used at amazon.com.au. amazon.com.au has a total of 6 technologies installed in 5 different categories.
Advertising
Amazon Advertising Amazon Advertising
PaaS
Amazon Web Services Amazon Web Services
Ecommerce
Cart Functionality Cart Functionality
Security
HSTS HSTS
Miscellaneous
HTTP/3 HTTP/3
Open Graph Open Graph

amazon.com.au Traffic Analysis

Amazon.com.au is ranked #1,455 in the world. This website is viewed by an estimated 1.2M visitors daily, generating a total of 8.1M pageviews. This equates to about 36.4M monthly visitors.
Daily Visitors1.2M
Monthly Visits36.4M
Pages per Visit n/a
Visit duration10:00
Bounce Rate48.94%
Is this your site?Verify your site's metrics.
Daily Unique Visitors:
1,200,538
Monthly Visits:
36,376,301
Pages per Visit:
n/a
Daily Pageviews:
8,109,515
Avg. visit duration:
10:00
Bounce rate:
48.94%
Global Reach:
0.024352%
Monthly Visits (SEMrush):
24,448,578
Monthly Unique Visitors (SEMrush):
11,608,040
Monthly Visits (SimilarWeb):
35,309,936
HypeRank:
1,455
SEMrush Rank:
38,489
*All traffic values are estimates only.

Traffic sources

Direct:
57.94%
Referral:
9.71%
Search:
30.69%
Social:
0.60%
Paid:
1.07%

Desktop vs Mobile

Desktop:
46.32%
Mobile:
53.68%

Visitors by country

Country
Users%
 
Australia 65.9%
 
China 13.5%
 
United States 4.4%
 
India 2.9%
 
Azerbaijan 2.1%

Where do visitors go on amazon.com.au?

 
Reach%Pageviews%PerUser
amazon.com.au
90.95%81.56%5.94
sellercentral.amazon.com.au
11.40%16.09%9.3
advertising.amazon.com.au
1.85%1.22%4.4
affiliate-program.amazon.com.au
0.95%0.32%2.2
read.amazon.com.au
0.52%0.12%1.5
Last update was 52 days ago
     
This can take up to 60 seconds. Please wait...

*HypeStat.com is not promoting or affiliated with amazon.com.au in any way. Only publicly available statistics data are displayed.

Search Engine Indexes ▼

Search engine indexes are huge databases or collections of net pages that search engines like google like google and yahoo use to retrieve applicable facts while customers carry out searches. These indexes are created through search engines like google and yahoo through crawling and indexing net pages from throughout the internet.
Google Index:
5,240,000
Bing Index:
19

Moz Data ▼

Domain Authority (DA) is a metric developed by Moz. DA is a score that predicts the ranking potential of a website on search engine result pages (SERPs). Moz calculates Domain Authority on a logarithmic scale from 1 to 100, with higher scores indicating a greater likelihood of ranking well in search results. Moz Domain Authority of amazon.com.au is 80.
Domain Authority:
  80
Page Authority:
  61
MozRank:
  6

  ▼

SEMrush is a complete on line advertising and marketing platform that gives a extensive variety of gear and functions to help companies and entrepreneurs in enhancing their on line visibility and optimizing their virtual advertising and marketing strategies.
SemRushSemRush
Domain:
  amazon.com.au
Rank:
(Rank based on keywords, cost and organic traffic)
  38,489
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  96,413
Organic Traffic:
(Number of visitors coming from top 20 search results)
  71,102
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $26,382.00
Full SEMrush Report >>

Revenue report ▼

Google.com would generate approximately $29.9K per day if the source of income were advertisements, which equates to an estimated monthly revenue of $897.5K and annual gross revenue of approximately $10.9M. Based on these figures, the site's net worth is estimated at around $29.2M.

How much would amazon.com.au make?

Daily Revenue:
$29,915.60
Monthly Revenue:
$897,468.00
Yearly Revenue:
$10,919,194.00
*All earnings values are estimates only.

Daily earning by country

 
CountryPageviewsEarning
 
United States 405,476$1,958.45
 
Azerbaijan 243,285$85.15
 
India 162,190$61.63
 
Pakistan 81,095$12.16
 
New Zealand 0$0.00

Loss of money due to Adblock?

Daily Revenue Loss:
$5,251.79
Monthly Revenue Loss:
$157,553.60
Yearly Revenue Loss:
$1,916,902.18
Daily Pageviews Blocked:
1,332,393
Monthly Pageviews Blocked:
39,971,799
Yearly Pageviews Blocked:
486,323,560

Daily revenue loss by country

 
CountryBlockedLost Money
 
United States 72,986$352.52
 
India 45,413$17.26
 
Azerbaijan 38,926$13.62
 
Pakistan 25,950$3.89
 
New Zealand 0$0.00

How much is amazon.com.au worth?

Website Value:
$29.2M

Ad Experience Report ▼

Summary of the ad experience rating of a website for a specific platform.

Mobile summary

Root domain:
amazon.com.au
Last Change Time:
(The last time that the site changed status.)
2019-04-18 02:31:39
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Desktop summary

Root domain:
amazon.com.au
Last Change Time:
(The last time that the site changed status.)
2019-04-18 02:31:39
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

Abusive Experience Report ▼

Summary of the abusive experience rating of a website.
Root domain:
amazon.com.au
Last Change Time:
(The last time that the site changed status.)
2019-04-18 02:31:39
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

Where is amazon.com.au hosted? ▼

Amazon.com.au may be hosted in multiple data centers distributed in different locations around the world. This is probably just one of them.
Server IP:
52.119.171.206
ASN:
AS16509 
ISP:
Amazon.com, Inc. 
Server Location:
Boardman
Oregon, OR
97818
United States, US
 

Other sites hosted on 52.119.171.206

There are no other sites hosted on this IP

How fast does amazon.com.au load? ▼

The average loading time of amazon.com.au is 790 ms. The Desktop speed index is 52 and mobile speed index is 98.
Average Load Time:
790 ms

Page Speed (Google PageSpeed Insights) - Desktop

52
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interaction To Next Paint (INP)0 0% of loads for this page have a fast (<0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Interaction To Next Paint (INP) 0% 0% of loads for this page have a slow (>0ms) Interaction To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0ms ~ 0ms) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0ms) Largest Contentful Paint (LCP) 0%

Lab Data


Page Speed (Google PageSpeed Insights) - Mobile

98
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average (0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s) Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s) Largest Contentful Paint (LCP) 0%

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Cumulative Layout Shift (CLS)0 0% of loads for this page have a fast (<0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have an average (0s ~ 0s) Cumulative Layout Shift (CLS) 0% 0% of loads for this page have a slow (>0s) Cumulative Layout Shift (CLS) 0%
Time To First Byte (TTFB)0 0% of loads for this page have a fast (<0s) Time To First Byte (TTFB) 0% 0% of loads for this page have an average (0s ~ 0s) Time To First Byte (TTFB) 0% 0% of loads for this page have a slow (>0s) Time To First Byte (TTFB) 0%
First Contentful Paint (FCP)0 0% of loads for this page have a fast (<0s) First Contentful Paint (FCP) 0% 0% of loads for this page have an average (0s ~ 0s) First Contentful Paint (FCP) 0% 0% of loads for this page have a slow (>0s) First Contentful Paint (FCP) 0%
First Input Delay (FID)0 0% of loads for this page have a fast (<0ms) First Input Delay (FID) 0% 0% of loads for this page have an average 0ms ~ 0ms) First Input Delay (FID) 0% 0% of loads for this page have a slow (>0ms) First Input Delay (FID) 0%
Interactive To Next Paint (INP)0 0% of loads for this page have a fast (<0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have an average (0s ~ 0s) Interactive To Next Paint (INP) 0% 0% of loads for this page have a slow (>0s) Interactive To Next Paint (INP) 0%
Largest Contentful Paint (LCP)0 0% of loads for this page have a fast (<0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have an average (0s ~ 0s)Largest Contentful Paint (LCP) 0% 0% of loads for this page have a slow (>0s)Largest Contentful Paint (LCP) 0%

Lab Data

Does amazon.com.au use compression? ▼

Website compression is the process of reducing the size of website files, such as HTML, CSS, JavaScript, and image files, to improve website performance and load times. Compressing website files can significantly reduce the amount of data that needs to be transferred from the server to the user's browser, resulting in faster page load times and improved user experience. Files on amazon.com.au are reduced by 81%.
amazon.com.au use gzip compression.
Original size: 695.77 KB
Compressed size: 127.92 KB
File reduced by: 567.85 KB (81%)

Google Safe Browsing ▼

Google Safe Browsing is a service provided by Google that helps protect users from visiting websites that may contain malicious or harmful content, such as malware, phishing attempts, or deceptive software.
This site is not currently listed as suspicious

MyWot.com Reputation Ratings

MyWOT (short for "My Web of Trust") is a web-based reputation and rating service that provides users with information about the trustworthiness and safety of websites. amazon.com.au has 79 Safety Reputations.
Status:
  SAFE
Safety Reputations:
  79
Safety Confidence:
  8

SSL Checker - SSL Certificate Verify ▼

An SSL (Secure Sockets Layer) certificate is a digital certificate that establishes a secure encrypted connection between a web server and a user's web browser. It provides authentication and encryption, ensuring that data transmitted between the server and the browser remains private and protected. amazon.com.au supports HTTPS.
 amazon.com.au supports HTTPS
     
Verifying SSL Support. Please wait...
Common Name: www.amazon.com.au
Organization:
Location:
Issuer: DigiCert Global CA G2
Valid from: Nov 21 00:00:00 2024 GMT
Valid until: Oct 23 23:59:59 2025 GMT
Authority: CA:FALSE
Keysize: 2048 Bits
Common Name: DigiCert Global CA G2
Organization: DigiCert Inc
Location: US
Issuer: DigiCert Global Root G2
Valid from: Aug 1 12:00:00 2013 GMT
Valid until: Aug 1 12:00:00 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits
Common Name: DigiCert Global Root G2
Organization: DigiCert Inc, OU = www.digicert.com
Location: US
Issuer: VeriSign Class 3 Public Primary Certification Authority - G5
Valid from: Apr 3 00:00:00 2018 GMT
Valid until: Apr 2 23:59:59 2028 GMT
Authority: CA:TRUE
Keysize: 2048 Bits

Verify HTTP/2 Support ▼

HTTP/2 (Hypertext Transfer Protocol version 2) is a major revision of the HTTP protocol, which is the foundation of data communication on the World Wide Web. It was developed as an improvement over the previous HTTP/1.1 version to enhance web performance and efficiency.
 amazon.com.au supports HTTP/2
     
Verifying HTTP/2.0 Support. Please wait...

Http Header ▼

HTTP headers are extra portions of records despatched among a consumer (which include an internet browser) and a server at some stage in an HTTP request or response. They offer instructions, metadata, or manipulate parameters for the conversation among the consumer and server. 
Server: Server
Date: Mon, 21 Apr 2025 17:38:42 GMT
Content-Type: text/html
Transfer-Encoding: chunked
Connection: keep-alive
Location: https://www.amazon.com.au/

HTTP/2 200 
server: Server
content-type: text/html;charset=UTF-8
x-amz-rid: B23HNTB334KX4560WS8B
accept-ch: ect,rtt,downlink,device-memory,sec-ch-device-memory,viewport-width,sec-ch-viewport-width,dpr,sec-ch-dpr,sec-ch-ua-platform,sec-ch-ua-platform-version
expires: -1
pragma: no-cache
x-ua-compatible: IE=edge
content-language: en-AU
content-security-policy-report-only: default-src 'self' blob: https: data: mediastream: 'unsafe-eval' 'unsafe-inline';report-uri https://metrics.media-amazon.com/
accept-ch-lifetime: 86400
x-content-type-options: nosniff
cache-control: no-cache
x-xss-protection: 1;
content-security-policy: upgrade-insecure-requests;report-uri https://metrics.media-amazon.com/
content-encoding: gzip
strict-transport-security: max-age=47474747; includeSubDomains; preload
vary: Content-Type,Accept-Encoding,User-Agent
x-frame-options: SAMEORIGIN
date: Mon, 21 Apr 2025 17:38:42 GMT
alt-svc: h3=":443"; ma=93600
x-amzn-cdn-id: ak-0.d107d417.1745257122.17c7fb13
x-cache: NotCacheable from child

DNS Lookup ▼

DNS entries (Domain Name System) are a critical component of the Internet infrastructure. They act as directories that translate human-readable domain names (such as example.com) to machine-readable IP addresses. DNS records are stored on DNS servers and help forward internet traffic efficiently.
Type Ip Target/Txt TTL
A 52.119.167.231 50
A 52.119.174.16 50
A 52.119.171.206 50
NS ns2.amzndns.co.uk 3590
NS ns1.amzndns.net 3590
NS ns1.amzndns.com 3590
NS ns2.amzndns.com 3590
NS ns1.amzndns.co.uk 3590
NS ns1.amzndns.org 3590
NS ns2.amzndns.net 3590
NS ns2.amzndns.org 3590
HINFO 3600

Whois Lookup ▼

Domain WHOIS is a public database that provides information about domain names, including registered owners, contact information, domain registrars, registration and expiration dates, name servers, and other relevant information.
Domain Updated:
2021-08-05
Domain Registrar:
MarkMonitor Corporate Services Inc
Domain Owner:
Amazon Corporate Services Pty Ltd
WhoIs:
 

Domain Name: AMAZON.COM.AU
Registry Domain ID: D407400000002553574-AU
Registrar WHOIS Server: whois.auda.org.au
Registrar URL: https://clarivate.com/markmonitor/solutions/contact-us/
Last Modified: 2021-08-05T15:18:19Z
Registrar Name: MarkMonitor Corporate Services Inc
Registrar Abuse Contact Email: email
Registrar Abuse Contact Phone: +61.2083895770
Reseller Name:
Status: clientDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#clientDeleteProhibited
Status: clientUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#clientUpdateProhibited
Status: serverDeleteProhibited https://afilias.com.au/get-au/whois-status-codes#serverDeleteProhibited
Status Reason: Registry Lock
Status: serverRenewProhibited https://afilias.com.au/get-au/whois-status-codes#serverRenewProhibited
Status Reason: Not Currently Eligible For Renewal
Status: serverTransferProhibited https://afilias.com.au/get-au/whois-status-codes#serverTransferProhibited
Status Reason: Registry Lock
Status: serverUpdateProhibited https://afilias.com.au/get-au/whois-status-codes#serverUpdateProhibited
Status Reason: Registry Lock
Registrant Contact ID: MMR-138740
Registrant Contact Name: Amazon Hostmaster
Tech Contact ID: MMR-28993
Tech Contact Name: Hostmaster, Amazon Legal Dept.
Name Server: NS2.P31.DYNECT.NET
Name Server: PDNS2.ULTRADNS.NET
Name Server: NS4.P31.DYNECT.NET
Name Server: PDNS1.ULTRADNS.NET
Name Server: PDNS3.ULTRADNS.ORG
Name Server: PDNS4.ULTRADNS.ORG
Name Server: PDNS5.ULTRADNS.INFO
Name Server: PDNS6.ULTRADNS.CO.UK
Name Server: NS3.P31.DYNECT.NET
Name Server: NS1.P31.DYNECT.NET
DNSSEC: unsigned
Registrant: Amazon Corporate Services Pty Ltd
Registrant ID: ACN 082 931 600
Eligibility Type: Company
Eligibility Name: Amazon Corporate Services Pty Ltd

>>> Last update of WHOIS database: 2022-05-06T08:58:48Z