Independent.Co.Uk independent.co.uk

Edition.Independent.Co.Uk

edition.independent.co.uk receives about 3,801,377 unique visitors and 4,713,707 (1.24 per visitor) page views per day which should earn about $27,100.14/day from advertising revenue. Estimated site value is $19,942,133.73. According to Alexa Traffic Rank edition.independent.co.uk is ranked number 929 in the world and 0.0838% of global Internet users visit it. Site is hosted in Los Angeles, California, 90009, United States and links to network IP address 151.101.197.72. This server supports HTTPS and HTTP/2.

About - edition.independent.co.uk


Technologies used on Website

Miscellaneous
Amazon S3
Cache Tools
Varnish
PaaS
Amazon Web Services

edition.independent.co.uk Profile

Title: The Independent
Description: Online newspaper. Includes culture, lifestyle, tech and sport. Offers various subscription packages.
Last update was 2 days ago
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*HypeStat.com is not linking to, promoting or affiliated with independent.co.uk in any way. Only publicly available statistics data are displayed.

How popular is edition.independent.co.uk?

3.8M daily visitors
Is this your site?
Verify your site's metrics.
Daily Unique Visitors:
3,801,377
Monthly Unique Visitors:
91,233,048
Pages per Visit:
1.24
Daily Pageviews:
4,713,707
Alexa Rank:
929 visit alexa
Alexa Reach:
0.0838%   (of global internet users)
Avg. visit duration:
02:07
Bounce rate:
71.11%
*All traffic values are estimates only.

Alexa Traffic Ranks
Search Traffic

Traffic sources

Direct:
41.22%
Referral:
3.42%
Search:
43.08%
Social:
11.23%
Paid:
0.16%

Visitors by country

Users%Pageviews%Rank
United States 31.3%29.9%567
United Kingdom 13.4%14.1%125
India 7.8%7.6%1008
Canada 4.1%4.0%511
Japan 2.6%2.3%3727
Australia 2.5%2.4%533
Germany 2.5%2.4%1566
Nigeria 2.2%2.8%342
South Africa 1.8%2.0%405
France 1.4%1.2%2317
Pakistan 1.3%1.4%751
Singapore 1.1%1.1%502
Italy 1.1%1.0%2262
Greece 1.0%1.0%1024
Spain 0.9%0.8%2354
Mexico 0.9%0.9%2139
Switzerland 0.9%0.8%795
Brazil 0.9%0.8%5041
Iran 0.8%0.8%3534
Norway 0.7%0.7%587
Ireland 0.7%0.6%499
Philippines 0.7%0.6%661
Netherlands 0.6%0.8%1362
Taiwan 0.6%0.6%2618
Turkey 0.6%0.7%2714
Poland 0.6%0.7%2192
Egypt 0.6%0.8%1710
Hong Kong 0.6%0.6%1232
Gibraltar 0.6%0.7%156
United Arab Emirates 0.5%0.5%795
Malaysia 0.5%0.5%1254
Bangladesh 0.5%0.6%747
Sweden 0.5%0.5%982

Where do visitors go on this site?

Reach%Pageviews%PerUser
independent.co.uk
97.69%96.12%1.23
static.independent.co.uk
2.05%1.71%1.1
directory.independent.co.uk
0.31%0.46%1.9
puzzles.independent.co.uk
0.23%0.73%4.0
independentjobs.independent.co.uk
0.17%0.19%1
courses.independent.co.uk
0.09%0.75%10
OTHER
0%0.04%0

Competitive Data

SEMrush
Domain:
  edition.independent.co.uk
Rank:
(Rank based on keywords, cost and organic traffic)
  136
Organic Keywords:
(Number of keywords in top 20 Google SERP)
  9,916,336
Organic Traffic:
(Number of visitors coming from top 20 search results)
  21,919,264
Organic Cost:
((How much need to spend if get same number of visitors from Google Adwords)
  $28,701,436.00
Adwords Keywords:
(Keywords a website is buying in Google AdWords for ads that appear in paid search results)
  3
Adwords Traffic:
(Number of visitors brought to the website via paid search results)
  0
Adwords Cost:
(Estimated budget spent for buying keywords in Google AdWords for ads that appear in paid search results - monthly estimation)
  $0.00

+ Moz Data

Domain Authority:
  n/a
Page Authority:
  n/a
MozRank:
  n/a

+ How socially engaged is edition.independent.co.uk?

Facebook:
  0
Google +:
  0
Linkedin:
  0
Stumbles:
  0
Buffer:
  0
Pins:
  0

+ Ad Experience Report

Summary of the ad experience rating of a site for a specific platform.

Desktop summary

Root domain:
independent.co.uk
Last Change Time:
(The last time that the site changed status.)
2019-12-10 05:22:55
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing


Mobile summary

Last Change Time:
(The last time that the site changed status.)
2019-12-10 05:22:55
Region:
(The Ad Standard region to which this site has been assigned.)
B
Ad filtering:
(Chrome is not filtering ads on your site.)
Off
Status:
(The status of the site that is reviewed for the Better Ads Standards.)
Passing

+ Abusive Experience Report

Root domain:
independent.co.uk
Last Change Time:
(The last time that the site changed status.)
2019-12-10 05:22:55
Enforcement:
(Chrome is not preventing your site from opening new windows or tabs.)
Off
Status:
(The status of the site reviewed for the abusive experiences.)
Passing

+ How much edition.independent.co.uk can earn?

Daily Revenue:
$27,100.14
Monthly Revenue:
$813,004.20
Yearly Revenue:
$9,891,551.10
*All earnings values are estimates only.

Daily earning by country

PageviewsEarning
United States 1,409,398$16,165.80
United Kingdom 664,633$4,140.66
Canada 188,548$1,321.72
Australia 113,129$851.86
India 358,242$573.19
Germany 113,129$546.41
South Africa 94,274$415.75
Japan 108,415$346.93
Nigeria 131,984$345.80
France 56,564$265.85
Switzerland 37,710$228.90
Netherlands 37,710$191.94
Norway 32,996$174.88
Italy 47,137$164.51
Singapore 51,851$155.03
Ireland 28,282$140.28
Sweden 23,569$125.38
Hong Kong 28,282$97.57
United Arab Emirates 23,569$88.38
Greece 47,137$84.85
Gibraltar 32,996$75.89
Malaysia 23,569$71.41
Pakistan 65,992$69.95
Brazil 37,710$66.75
Poland 32,996$59.72
Taiwan 28,282$53.74
Philippines 28,282$45.82
Iran 37,710$43.74
Spain 37,710$41.86
Mexico 42,423$41.15
Bangladesh 28,282$37.90
Turkey 32,996$35.97
Egypt 37,710$30.54

How much money do edition.independent.co.uk lose due to Adblock?

Daily Revenue Loss:
$4,862.35
Monthly Revenue Loss:
$145,870.53
Yearly Revenue Loss:
$1,774,758.09
Daily Pageviews Blocked:
726,995
Monthly Pageviews Blocked:
21,809,851
Yearly Pageviews Blocked:
265,353,186
*All earnings values are estimates only.

Daily revenue loss by country

BlockedLost Money
United States 253,692$2,909.84
United Kingdom 106,341$662.51
Canada 47,137$330.43
Australia 22,626$170.37
India 100,308$160.49
Germany 32,807$158.46
Ireland 11,030$54.71
Singapore 15,037$44.96
Switzerland 6,788$41.20
Sweden 6,599$35.11
Norway 6,599$34.98
Greece 18,383$33.09
Netherlands 6,411$32.63
France 6,222$29.24
Italy 8,013$27.97
Pakistan 21,117$22.38
Poland 10,889$19.71
United Arab Emirates 3,300$12.37
Japan 3,252$10.41
Hong Kong 2,828$9.76
Taiwan 4,525$8.60
South Africa 1,885$8.31
Spain 7,165$7.95
Iran 6,034$7.00
Nigeria 2,640$6.92
Malaysia 1,885$5.71
Brazil 2,263$4.00
Mexico 3,818$3.70
Philippines 1,980$3.21
Turkey 2,310$2.52
Egypt 1,885$1.53
Gibraltar 660$1.52
Bangladesh 566$0.76

How much is edition.independent.co.uk worth?

Website Value:
$19,942,133.73

+ Where is edition.independent.co.uk hosted?

Server IP:
151.101.197.72
ASN:
AS54113 
ISP:
Fastly 
Server Location:
Los Angeles
California, CA
90009
United States, US
 

Other sites hosted on 151.101.197.72

+ How fast does edition.independent.co.uk load?

Average Load Time:
(2567 ms) 29 % of sites are slower

Page Speed (Google PageSpeed Insights) - Desktop

82
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Lab Data

Estimated Input Latency 330 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more.
Total Blocking Time 1,140 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Speed Index 2.0 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
First CPU Idle 2.4 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more.
First Contentful Paint 1.0 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more.
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more.
First Meaningful Paint 1.0 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more.
Max Potential First Input Delay 770 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more.
Time to Interactive 2.6 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.

Screenshot Thumbnails

This is what the load of your site looked like.

Tasks
Lists the toplevel main thread tasks that executed during page load.

Start Time
End Time
59 ms
9 ms
163 ms
124 ms
290 ms
560 ms
860 ms
49 ms
914 ms
769 ms
1700 ms
516 ms
2216 ms
73 ms
2298 ms
10 ms
2307 ms
53 ms
2367 ms
24 ms
Ensure text remains visible during webfont load
Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more.

URL
Potential Savings
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
18 ms
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
18 ms
Reduce JavaScript execution time - 1.8 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.

URL
Total CPU TimeScript EvaluationScript Parse
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
1468 ms1332 ms19 ms
http://edition.independent.co.uk/
525 ms452 ms0 ms
Other
244 ms10 ms1 ms
Properly size images - Potential savings of 552 KB
Serve images that are appropriately-sized to save cellular data and improve load time. Learn more.

URL
SizePotential Savings
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
427 KB398 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
46 KB36 KB
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
52 KB31 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
50 KB30 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-07.jpg.pp-small.jpg
49 KB30 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-06.jpg.pp-small.jpg
43 KB26 KB
Remove unused CSS - Potential savings of 21 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity. Learn more.

URL
SizePotential Savings
#KGDocPicker.cleanslate .KGDocPicker_toolbarContainer,#KGDocViewer.cleanslate .KGDocViewer_toolbarCo...
26 KB21 KB
Avoids enormous network payloads - Total size was 1,219 KB
Large network payloads cost users real money and are highly correlated with long load times. Learn more.

URL
Size
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
429 KB
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
269 KB
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
198 KB
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
53 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
51 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-07.jpg.pp-small.jpg
50 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
47 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-06.jpg.pp-small.jpg
44 KB
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
43 KB
http://www.google-analytics.com/analytics.js
18 KB
Minimize main-thread work - 2.3 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.

Category
Time Spent
Script Evaluation
1817 ms
Style & Layout
164 ms
Parse HTML & CSS
86 ms
Other
82 ms
Rendering
64 ms
Garbage Collection
52 ms
Script Parsing & Compilation
23 ms
Serve images in next-gen formats - Potential savings of 248 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more.

URL
SizePotential Savings
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
427 KB137 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
46 KB36 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-07.jpg.pp-small.jpg
49 KB20 KB
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
52 KB19 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
50 KB18 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-06.jpg.pp-small.jpg
43 KB18 KB
Avoid an excessive DOM size - 1,553 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow). Learn more.

Statistic
ElementValue
Total DOM Elements
1,553
Maximum DOM Depth
12
Maximum Child Elements
51
Preload key requests - Potential savings of 860 ms
Consider using `` to prioritize fetching resources that are currently requested later in page load. Learn more.

URL
Potential Savings
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
860
Keep request counts low and transfer sizes small - 19 requests • 1,219 KB
To set budgets for the quantity and size of page resources, add a budget.json file. Learn more.

Resource Type
RequestsTransfer Size
Total
191219 KB
Image
9675 KB
Script
4292 KB
Font
2240 KB
Other
29 KB
Document
12 KB
Stylesheet
11 KB
Media
00 KB
Third-party
419 KB
Network Requests
Lists the network requests that were made during page load.

URL
Start TimeEnd TimeTransfer SizeResource SizeStatus CodeMIME TypeResource Type
http://edition.independent.co.uk/
0 ms18 ms2 KB1 KB200text/htmlDocument
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.utils.js
32 ms54 ms1 KB0 KB200application/javascriptScript
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
32 ms87 ms269 KB849 KB200application/javascriptScript
http://edition.independent.co.uk/config_web_active.js
57 ms94 ms4 KB10 KB200application/javascriptScript
http://www.google-analytics.com/analytics.js
437 ms442 ms18 KB43 KB200text/javascriptScript
http://edition.independent.co.uk/endpoint.xml
461 ms482 ms8 KB126 KB200application/atom+xmlXHR
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
475 ms493 ms1 KB3 KB200text/cssStylesheet
http://edition.independent.co.uk/pugpig_assets/web/logo.png
777 ms796 ms47 KB46 KB200image/pngImage
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAtAAAAPACAYAAAAc9k6zAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAGX
798 ms798 ms0 KB5 KB200image/pngImage
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
851 ms869 ms43 KB42 KB200application/octet-streamFont
http://edition.independent.co.uk/pugpig_assets/promoslots/prod/promoslots.json
1641 ms1662 ms1 KB1 KB200application/jsonXHR
http://www.google-analytics.com/r/collect?v=1&_v=j79&a=2120310315&t=event&_s=1&dl=http%3A%2F%2Fedition.independent.co.uk%2F&ul=en-us&de=UTF-8&dt=The%20Independent&sd=24-bit&sr=800x600&vp=1350x940&je=0&ec=%2FInternal&ea=OPDSFeedChecked&el=http%3A%2F%2Fedition.independent.co.uk%2Fendpoint.xml&an=The%20Independent&av=1570790404%20(Web%20PP%204.6.0)&_u=KEBAAEAB~&jid=1761540895&gjid=611437414&cid=1700119258.1575970957&tid=UA-71450007-1&_gid=250935262.1575970957&_r=1&cd1=Default&cd2=Landscape&cd3=Unknown&cd4=None&z=1201407120
1643 ms1653 ms0 KB0 KB200image/gifImage
http://www.google-analytics.com/collect?v=1&_v=j79&a=2120310315&t=screenview&_s=2&cd=%2FStorefront&dl=http%3A%2F%2Fedition.independent.co.uk%2F&ul=en-us&de=UTF-8&dt=The%20Independent&sd=24-bit&sr=800x600&vp=1350x940&je=0&an=The%20Independent&av=1570790404%20(Web%20PP%204.6.0)&_u=KEBAAEAB~&jid=&gjid=&cid=1700119258.1575970957&tid=UA-71450007-1&_gid=250935262.1575970957&cd1=Default&cd2=Landscape&cd3=Unknown&cd4=None&z=2045533784
2177 ms2184 ms0 KB0 KB200image/gifImage
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
2207 ms2225 ms198 KB196 KB200application/octet-streamFont
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
2224 ms2247 ms429 KB427 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
2228 ms2294 ms51 KB50 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
2232 ms2294 ms53 KB52 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/p1-2019-12-07.jpg.pp-small.jpg
2236 ms2796 ms50 KB49 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/p1-2019-12-06.jpg.pp-small.jpg
2240 ms2760 ms44 KB43 KB200image/jpegImage
Serve static assets with an efficient cache policy - 6 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more.

URL
Cache TTLSize
http://edition.independent.co.uk/config_web_active.js
3600000 ms4 KB
http://www.google-analytics.com/analytics.js
7200000 ms18 KB
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
604800000 ms198 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
604800000 ms47 KB
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
604800000 ms43 KB
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
604800000 ms1 KB
Minimize third-party usage - Third-party code blocked the main thread for 0 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn more.

Third-Party
SizeMain-Thread Blocking Time
19 KB0 ms
Preconnect to required origins
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn more.

Minify CSS
Minifying CSS files can reduce network payload sizes. Learn more.

Server Backend Latencies - 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn more.

Defer offscreen images
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn more.

Avoid chaining critical requests - 3 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn more.

Minify JavaScript
Minifying JavaScript files can reduce payload sizes and script parse time. Learn more.

Avoid multiple page redirects
Redirects introduce additional delays before the page can be loaded. Learn more.

User Timing marks and measures
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn more.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes. Learn more.

Server response times are low (TTFB) - Root document took 20 ms
Time To First Byte identifies the time at which your server sends a response. Learn more.

Eliminate render-blocking resources
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn more.

Enable text compression
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more.

Efficiently encode images
Optimized images load faster and consume less cellular data. Learn more.

Network Round Trip Times - 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn more.


Page Speed (Google PageSpeed Insights) - Mobile

45
0-49 50-89 90-100 i

Field Data

Over the last 30 days, the field data shows that this page has a speed compared to other pages in the Chrome User Experience Report.We are showing the 90th percentile of FCP and the 95th percentile of FID.

Origin Data

All pages served from this origin have an speed compared to other pages in the Chrome User Experience Report. over the last 30 days.To view suggestions tailored to each page, analyze individual page URLs.

Lab Data

First Meaningful Paint 3.5 s
First Meaningful Paint measures when the primary content of a page is visible. Learn more.
Max Potential First Input Delay 2,220 ms
The maximum potential First Input Delay that your users could experience is the duration, in milliseconds, of the longest task. Learn more.
Time to Interactive 9.4 s
Time to interactive is the amount of time it takes for the page to become fully interactive. Learn more.
First Contentful Paint (3G) 6092 ms
First Contentful Paint 3G marks the time at which the first text or image is painted while on a 3G network. Learn more.
Total Blocking Time 4,010 ms
Sum of all time periods between FCP and Time to Interactive, when task length exceeded 50ms, expressed in milliseconds.
Estimated Input Latency 1,390 ms
Estimated Input Latency is an estimate of how long your app takes to respond to user input, in milliseconds, during the busiest 5s window of page load. If your latency is higher than 50 ms, users may perceive your app as laggy. Learn more.
Speed Index 5.6 s
Speed Index shows how quickly the contents of a page are visibly populated. Learn more.
First CPU Idle 8.4 s
First CPU Idle marks the first time at which the page's main thread is quiet enough to handle input. Learn more.
First Contentful Paint 3.5 s
First Contentful Paint marks the time at which the first text or image is painted. Learn more.
Performance budget
Keep the quantity and size of network requests under the targets set by the provided performance budget. Learn more.

Screenshot Thumbnails

This is what the load of your site looked like.

Keep request counts low and transfer sizes small - 17 requests • 1,125 KB
To set budgets for the quantity and size of page resources, add a budget.json file. Learn more.

Resource Type
RequestsTransfer Size
Total
171125 KB
Image
7580 KB
Script
4292 KB
Font
2240 KB
Other
29 KB
Document
12 KB
Stylesheet
11 KB
Media
00 KB
Third-party
419 KB
Network Requests
Lists the network requests that were made during page load.

URL
Start TimeEnd TimeTransfer SizeResource SizeStatus CodeMIME TypeResource Type
http://edition.independent.co.uk/
0 ms490 ms2 KB1 KB200text/htmlDocument
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.utils.js
500 ms519 ms1 KB0 KB200application/javascriptScript
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
500 ms539 ms269 KB849 KB200application/javascriptScript
http://edition.independent.co.uk/config_web_active.js
522 ms541 ms4 KB10 KB200application/javascriptScript
http://www.google-analytics.com/analytics.js
811 ms818 ms18 KB43 KB200text/javascriptScript
http://edition.independent.co.uk/endpoint.xml
828 ms848 ms8 KB126 KB200application/atom+xmlXHR
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
836 ms853 ms1 KB3 KB200text/cssStylesheet
http://edition.independent.co.uk/pugpig_assets/web/logo.png
1039 ms1162 ms47 KB46 KB200image/pngImage
data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAtAAAAPACAYAAAAc9k6zAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAGX
1055 ms1055 ms0 KB5 KB200image/pngImage
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
1090 ms1591 ms43 KB42 KB200application/octet-streamFont
http://edition.independent.co.uk/pugpig_assets/promoslots/prod/promoslots.json
1664 ms2047 ms1 KB1 KB200application/jsonXHR
http://www.google-analytics.com/r/collect?v=1&_v=j79&a=1417750512&t=event&_s=1&dl=http%3A%2F%2Fedition.independent.co.uk%2F&ul=en-us&de=UTF-8&dt=The%20Independent&sd=24-bit&sr=412x660&vp=412x660&je=0&ec=%2FInternal&ea=OPDSFeedChecked&el=http%3A%2F%2Fedition.independent.co.uk%2Fendpoint.xml&an=The%20Independent&av=1570790404%20(Web%20PP%204.6.0)&_u=KEBAAEAB~&jid=1069205122&gjid=66884306&cid=169483085.1575970949&tid=UA-71450007-1&_gid=639331081.1575970949&_r=1&cd1=Default&cd2=Portrait&cd3=Unknown&cd4=None&z=1376976107
1665 ms1672 ms0 KB0 KB200image/gifImage
http://www.google-analytics.com/collect?v=1&_v=j79&a=1417750512&t=screenview&_s=2&cd=%2FStorefront&dl=http%3A%2F%2Fedition.independent.co.uk%2F&ul=en-us&de=UTF-8&dt=The%20Independent&sd=24-bit&sr=412x660&vp=412x660&je=0&an=The%20Independent&av=1570790404%20(Web%20PP%204.6.0)&_u=KEBAAEAB~&jid=&gjid=&cid=169483085.1575970949&tid=UA-71450007-1&_gid=639331081.1575970949&cd1=Default&cd2=Portrait&cd3=Unknown&cd4=None&z=1940855862
2460 ms2463 ms0 KB0 KB200image/gifImage
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
2479 ms2510 ms198 KB196 KB200application/octet-streamFont
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
2494 ms2541 ms429 KB427 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
2498 ms2519 ms51 KB50 KB200image/jpegImage
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
2502 ms2544 ms53 KB52 KB200image/jpegImage
Serve static assets with an efficient cache policy - 6 resources found
A long cache lifetime can speed up repeat visits to your page. Learn more.

URL
Cache TTLSize
http://edition.independent.co.uk/config_web_active.js
3600000 ms4 KB
http://www.google-analytics.com/analytics.js
7200000 ms18 KB
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
604800000 ms198 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
604800000 ms47 KB
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
604800000 ms43 KB
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
604800000 ms1 KB
Minimize third-party usage - Third-party code blocked the main thread for 0 ms
Third-party code can significantly impact load performance. Limit the number of redundant third-party providers and try to load third-party code after your page has primarily finished loading. Learn more.

Third-Party
SizeMain-Thread Blocking Time
19 KB0 ms
Tasks
Lists the toplevel main thread tasks that executed during page load.

Start Time
End Time
509 ms
6 ms
587 ms
108 ms
697 ms
385 ms
1089 ms
21 ms
1111 ms
13 ms
1127 ms
556 ms
1695 ms
16 ms
2064 ms
413 ms
2479 ms
50 ms
2535 ms
8 ms
2545 ms
44 ms
2594 ms
8 ms
2615 ms
6 ms
2728 ms
5 ms
Ensure text remains visible during webfont load
Leverage the font-display CSS feature to ensure text is user-visible while webfonts are loading. Learn more.

URL
Potential Savings
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
501 ms
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
32 ms
Reduce JavaScript execution time - 5.4 s
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.

URL
Total CPU TimeScript EvaluationScript Parse
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
4458 ms4045 ms64 ms
http://edition.independent.co.uk/
1435 ms1223 ms1 ms
Other
889 ms33 ms3 ms
http://www.google-analytics.com/analytics.js
53 ms47 ms5 ms
Properly size images - Potential savings of 249 KB
Serve images that are appropriately-sized to save cellular data and improve load time. Learn more.

URL
SizePotential Savings
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
427 KB249 KB
Remove unused CSS - Potential savings of 21 KB
Remove dead rules from stylesheets and defer the loading of CSS not used for above-the-fold content to reduce unnecessary bytes consumed by network activity. Learn more.

URL
SizePotential Savings
#KGDocPicker.cleanslate .KGDocPicker_toolbarContainer,#KGDocViewer.cleanslate .KGDocViewer_toolbarCo...
26 KB21 KB
Avoids enormous network payloads - Total size was 1,125 KB
Large network payloads cost users real money and are highly correlated with long load times. Learn more.

URL
Size
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
429 KB
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
269 KB
http://edition.independent.co.uk/pugpig_assets/fonts/FiraSans-Bold.woff
198 KB
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
53 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
51 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
47 KB
http://edition.independent.co.uk/pugpig_assets/fonts/INDYSerifRegular.woff
43 KB
http://www.google-analytics.com/analytics.js
18 KB
http://edition.independent.co.uk/endpoint.xml
8 KB
http://edition.independent.co.uk/config_web_active.js
4 KB
Minimize main-thread work - 6.8 s
Consider reducing the time spent parsing, compiling and executing JS. You may find delivering smaller JS payloads helps with this. Learn more.

Category
Time Spent
Script Evaluation
5354 ms
Style & Layout
540 ms
Other
268 ms
Parse HTML & CSS
255 ms
Garbage Collection
177 ms
Rendering
174 ms
Script Parsing & Compilation
80 ms
Serve images in next-gen formats - Potential savings of 210 KB
Image formats like JPEG 2000, JPEG XR, and WebP often provide better compression than PNG or JPEG, which means faster downloads and less data consumption. Learn more.

URL
SizePotential Savings
http://edition.independent.co.uk/s3fs-public/p1-2019-12-10.jpg
427 KB137 KB
http://edition.independent.co.uk/pugpig_assets/web/logo.png
46 KB36 KB
http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg
52 KB19 KB
http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg
50 KB18 KB
Avoid an excessive DOM size - 1,553 elements
A large DOM will increase memory usage, cause longer [style calculations](https://developers.google.com/web/fundamentals/performance/rendering/reduce-the-scope-and-complexity-of-style-calculations), and produce costly [layout reflows](https://developers.google.com/speed/articles/reflow). Learn more.

Statistic
ElementValue
Total DOM Elements
1,553
Maximum DOM Depth
12
Maximum Child Elements
51
User Timing marks and measures
Consider instrumenting your app with the User Timing API to measure your app's real-world performance during key user experiences. Learn more.

Use video formats for animated content
Large GIFs are inefficient for delivering animated content. Consider using MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF to save network bytes. Learn more.

Server response times are low (TTFB) - Root document took 490 ms
Time To First Byte identifies the time at which your server sends a response. Learn more.

Eliminate render-blocking resources
Resources are blocking the first paint of your page. Consider delivering critical JS/CSS inline and deferring all non-critical JS/styles. Learn more.

Efficiently encode images
Optimized images load faster and consume less cellular data. Learn more.

Enable text compression
Text-based resources should be served with compression (gzip, deflate or brotli) to minimize total network bytes. Learn more.

Network Round Trip Times - 0 ms
Network round trip times (RTT) have a large impact on performance. If the RTT to an origin is high, it's an indication that servers closer to the user could improve performance. Learn more.

Preconnect to required origins
Consider adding `preconnect` or `dns-prefetch` resource hints to establish early connections to important third-party origins. Learn more.

Minify CSS
Minifying CSS files can reduce network payload sizes. Learn more.

Defer offscreen images
Consider lazy-loading offscreen and hidden images after all critical resources have finished loading to lower time to interactive. Learn more.

Server Backend Latencies - 0 ms
Server latencies can impact web performance. If the server latency of an origin is high, it's an indication the server is overloaded or has poor backend performance. Learn more.

Avoid chaining critical requests - 3 chains found
The Critical Request Chains below show you what resources are loaded with a high priority. Consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load. Learn more.

Preload key requests
Consider using `` to prioritize fetching resources that are currently requested later in page load. Learn more.

Minify JavaScript
Minifying JavaScript files can reduce payload sizes and script parse time. Learn more.

Avoid multiple page redirects
Redirects introduce additional delays before the page can be loaded. Learn more.

Page Speed (Google PageSpeed Insights) - v2

Suggestions Summary

Eliminate render-blocking JavaScript and CSS in above-the-fold content

Your page has 2 blocking script resources and 12 blocking CSS resources. This causes a delay in rendering your page.

None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript:

http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.utils.js
http://edition.independent.co.uk/pugpig-web-v4.6.0/KGPugpigReader.js
Optimize CSS Delivery of the following:

http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css
http://edition.independent.co.uk/pugpig_assets/fonts/fonts.css

Prioritize visible content

Your page requires additional network round trips to render the above-the-fold content. For best performance, reduce the amount of HTML needed to render above-the-fold content.

The entire HTML response was not sufficient to render the above-the-fold content. This usually indicates that additional resources, loaded after HTML parsing, were required to render above-the-fold content. Prioritize visible content that is needed for rendering above-the-fold by including it directly in the HTML response.

Optimize images

Properly formatting and compressing images can save many bytes of data.

Optimize the following images to reduce their size by 42.2KiB (29% reduction).

Compressing http://edition.independent.co.uk/pugpig_assets/web/logo.png could save 21.5KiB (47% reduction).
Compressing http://edition.independent.co.uk/s3fs-public/page-2019-december-08.jpg.pp-small.jpg could save 10.7KiB (21% reduction).
Compressing http://edition.independent.co.uk/s3fs-public/p1-2019-12-09.jpg.pp-small.jpg could save 10.1KiB (21% reduction).

Leverage browser caching

Setting an expiry date or a maximum age in the HTTP headers for static resources instructs the browser to load previously downloaded resources from local disk rather than over the network.

Leverage browser caching for the following cacheable resources:

http://edition.independent.co.uk/pugpig_assets/promoslots/prod/promoslots.json (expiration not specified)
http://edition.independent.co.uk/config_web_active.js (60 minutes)
http://www.google-***ytics.com/***ytics.js (2 hours)

Size tap targets appropriately

Some of the links/buttons on your webpage may be too small for a user to easily tap on a touchscreen. Consider making these tap targets larger to provide a better user experience.

The following tap targets are close to other nearby tap targets and may need additional spacing around them.

The tap target <button class="pickerToolbar_…flow js-button"></button> is close to 1 other tap targets .
Avoid landing page redirects
Your page has no redirects. Learn more about avoiding landing page redirects.
Avoid plugins
Your page does not appear to use plugins, which would prevent content from being usable on many platforms. Learn more about the importance of avoiding plugins.
Configure the viewport
Your page specifies a viewport matching the device's size, which allows it to render properly on all devices. Learn more about configuring viewports.
Enable compression
You have compression enabled. Learn more about enabling compression.
Reduce server response time
Your server responded quickly. Learn more about server response time optimization.
Minify CSS
Your CSS is minified. Learn more about minifying CSS.
Minify HTML
Your HTML is minified. Learn more about minifying HTML.
Minify JavaScript
Your JavaScript content is minified. Learn more about minifying JavaScript.
Size content to viewport
The contents of your page fit within the viewport. Learn more about sizing content to the viewport.
Use legible font sizes
The text on your page is legible. Learn more about using legible font sizes.
Download optimized image, JavaScript, and CSS resources for this page.

+ Does edition.independent.co.uk use compression?

edition.independent.co.uk use gzip compression.
Original size: 1.4 KB
Compressed size: 688 B
File reduced by: 742 B (51%)

+ Google Safe Browsing

This site is not currently listed as suspicious

MyWot.com Reputation Ratings

Trustworthiness:
  92
Vendor reliability:
  92
Privacy:
  92
Child safety:
  91

+ SSL Checker - SSL Certificate Verify

edition.independent.co.uk supports HTTPS
loader
Verifying SSL Support. Please wait...
Common Name: www.pugpig.com
Organization: Kaldor Ltd
Location: London, London, GB
Issuer: GlobalSign CloudSSL CA - SHA256 - G3
Valid from: Nov 25 22:02:15 2019 GMT
Valid until: Apr 8 18:34:34 2020 GMT
Authority: Is not a CA
Keysize:
Common Name: GlobalSign CloudSSL CA - SHA256 - G3
Organization: GlobalSign nv-sa
Location: BE
Issuer: GlobalSign Root CA
Valid from: Aug 19 00:00:00 2015 GMT
Valid until: Aug 19 00:00:00 2025 GMT
Authority: Is a CA
Keysize: 2048 Bits

+ Verify HTTP/2 Support

edition.independent.co.uk supports HTTP/2
loader
Verifying HTTP/2.0 Support. Please wait...

+ Site Categories (dmoz)

News and Media/Newspapers

+ Http Header

x-amz-id-2: 8PDRHi9qFXyQnqwn4p1Ta9jq6at3jwfxxAyVXc0lG7OYcBgPj6IQeS24aWLpkvOu9I0G3sFZDGo=
x-amz-request-id: 7032A4B401D61EE4
Last-Modified: Thu, 21 Nov 2019 10:33:32 GMT
ETag: "39ca6082d7652e228509acd5bbcc8386"
x-amz-meta-pugpig-resource-type: webreader
x-amz-meta-surrogate-key: pp_webreader
Content-Type: text/html
Server: AmazonS3
Access-Control-Allow-Origin: *
X-Frame-Options: DENY
Content-Encoding: gzip
Content-Length: 688
Accept-Ranges: bytes
Date: Tue, 10 Dec 2019 09:42:11 GMT
Via: 1.1 varnish
Connection: keep-alive
X-Pugpig-IP-Debug: Client IP: 67.212.187.106 --- Fastly IP: 67.212.187.106 (external)
X-Robots-Tag: googlebot: noindex, nofollow, nosnippet
X-Access-Control-Expose-Headers: x-pugpig-edition, x-pugpig-page
X-Served-By: cache-bur17525-BUR
X-Cache: MISS
X-Cache-Hits: 0
X-Timer: S1575970931.304935,VS0,VE611
Vary: Accept-Encoding
X-Pugpig-Vary-Platform: web
X-Pugpig-Vary-Formfactor: desktop
X-Pugpig-Vary-Country: us
X-Pugpig-Vary-Detected-Country: us
X-Pugpig-Vary-Detected-Country-Alt: us
Vary: x-pugpig-preview

+ DNS Lookup

Type Ip Target TTL
CNAME prod.pugpig.map.fastly.net 3568

+ Whois Lookup

Domain Created:
0000-00-00
Domain Age:
 
WhoIs:
 

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Last update was 2 days ago
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