usobserver.com vs. kirkland.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            85 
             11,626
        Monthly Visits:
            2,576 
             352,268
        PageViews per user:
            3.02 
             4.33
        Daily Pageviews:
            258 
             50,369
        Avg. visit duration:
            03:08 
             02:49
        Bounce Rate:
            49.50 
             45.26
        Global Reach:
            1.7E-6% 
             0.0002358%
        HypeRank:
            4,416,009 
             173,313
        SemRush Rank:
            2,803,708 
             21,801
        SimilarWeb Rank:
            4416009 
             125610
        Total Backlinks:
            1,351 
             30,237
        Follow Links:
            n/a 
             29,124
        Nofollow Links:
            n/a 
             1,112
        Referring Domains:
            326 
             510
        Referring IPs:
            299 
             447
        Authority Domain Score:
            19 
             48
        Page Load Time:
            1648ms 
             422ms
        Page Speed Score Desktop:
            n/a 
             93
        Page Speed Score Mobile:
            n/a 
             66
        Organic Keywords:
            352 
            47,800
        Organic Traffic:
            176 
             109,096
        Organic Cost:
             $1.00 
             $232,391.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $1.25 
             $232.23
        Website Value:
            $1,217.51 
             $275,360.84