switchboard.app vs. mcdonalds.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            1,329 
             809,334
        Monthly Visits:
            40,269 
             24,522,820
        PageViews per user:
            3.61 
             2.64
        Daily Pageviews:
            4,801 
             2,134,516
        Avg. visit duration:
            03:07 
             01:19
        Bounce Rate:
            56.20 
             52.35
        Global Reach:
            0.00011% 
             0.0164167%
        HypeRank:
            2,100,943 
             5,215
        SemRush Rank:
            292,019 
             107
        SimilarWeb Rank:
            871497 
             2347
        Total Backlinks:
            1,413 
             270,380
        Follow Links:
            n/a 
             182,499
        Nofollow Links:
            n/a 
             87,880
        Referring Domains:
            239 
             4,023
        Referring IPs:
            131 
             3,056
        Authority Domain Score:
            31 
             93
        Page Load Time:
            1974ms 
             977ms
        Page Speed Score Desktop:
            n/a 
             35
        Page Speed Score Mobile:
            70 
             43
        Organic Keywords:
            174 
            1,887,559
        Organic Traffic:
            5,164 
             23,712,946
        Organic Cost:
             $5,793.00 
             $18,150,361.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $15.19 
             $8,473.68
        Website Value:
            $13,812.51 
             $9,762,091.49