confused.com vs. aviva.co.uk

HTTP/2 Support:
  
  
HTTPS Support:
  
  
Daily Unique Visitors:
132,703 
 127,983
Monthly Visits:
4,020,901 
 3,877,885
PageViews per user:
6.23 
 6.07
Daily Pageviews:
827,113 
 776,631
Avg. visit duration:
05:56 
 05:37
Bounce Rate:
33.15 
 29.02
Global Reach:
0.0026918% 
 0.002596%
HypeRank:
23,000 
 64,180
SemRush Rank:
91,425 
 103,569
SimilarWeb Rank:
12256 
 12676
Total Backlinks:
17,139 
 6,084
Follow Links:
13,382 
 n/a
Nofollow Links:
3,756 
 n/a
Referring Domains:
1,402 
 630
Referring IPs:
1,257 
 501
Authority Domain Score:
63 
 62
Page Load Time:
242ms 
 370ms
Page Speed Score Desktop:
96 
 n/a
Page Speed Score Mobile:
65 
 51
Organic Keywords:
27,957 
29,965
Organic Traffic:
23,838 
 20,728
Organic Cost:
 $86,839.00 
 $69,329.00
Moz Domain Authority:
n/a 
 n/a
Moz Page Authority:
n/a 
 n/a
MozRank:
n/a 
 n/a
Daily Revenue:
$2,268.16 
 $2,114.08
Website Value:
$2,592,917.37 
 $2,374,805.79