colorcord.com vs. lights.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            1,769 
             1,511
        Monthly Visits:
            53,601 
             45,783
        PageViews per user:
            5.08 
             2.88
        Daily Pageviews:
            8,986 
             4,350
        Avg. visit duration:
            02:48 
             01:37
        Bounce Rate:
            30.18 
             47.72
        Global Reach:
            3.59E-5% 
             3.06E-5%
        HypeRank:
            258,085 
             534,233
        SemRush Rank:
            63,278 
             13,779
        SimilarWeb Rank:
            422616 
             579924
        Total Backlinks:
            1,363 
             4,155
        Follow Links:
            n/a 
             4,070
        Nofollow Links:
            n/a 
             84
        Referring Domains:
            247 
             1,016
        Referring IPs:
            191 
             788
        Authority Domain Score:
            36 
             46
        Page Load Time:
            1233ms 
             440ms
        Page Speed Score Desktop:
            34 
             40
        Page Speed Score Mobile:
            95 
             99
        Organic Keywords:
            13,674 
            24,498
        Organic Traffic:
            33,822 
             175,145
        Organic Cost:
             $28,060.00 
             $176,214.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $43.09 
             $19.75
        Website Value:
            $44,721.52 
             $22,557.76