builtbyswift.com vs. rei.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            1,345 
             1,208,581
        Monthly Visits:
            40,754 
             36,620,004
        PageViews per user:
            3.31 
             4.98
        Daily Pageviews:
            4,457 
             6,018,735
        Avg. visit duration:
            00:51 
             03:50
        Bounce Rate:
            37.88 
             40.30
        Global Reach:
            2.73E-5% 
             0.0245152%
        HypeRank:
            1,107,506 
             1,852
        SemRush Rank:
            195,620 
             482
        SimilarWeb Rank:
            631639 
             1259
        Total Backlinks:
            63,904 
             1,002,009
        Follow Links:
            n/a 
             816,678
        Nofollow Links:
            n/a 
             185,330
        Referring Domains:
            4,589 
             3,869
        Referring IPs:
            4,811 
             2,972
        Authority Domain Score:
            30 
             76
        Page Load Time:
            256ms 
             36ms
        Page Speed Score Desktop:
            7 
             56
        Page Speed Score Mobile:
            98 
             99
        Organic Keywords:
            2,054 
            2,099,145
        Organic Traffic:
            9,170 
             7,009,106
        Organic Cost:
             $9,291.00 
             $5,489,240.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $18.40 
             $28,594.44
        Website Value:
            $18,406.48 
             $34,716,947.96