aetna.com vs. humana.com
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            320,555 
             187,708
        Monthly Visits:
            9,712,817 
             5,687,552
        PageViews per user:
            8.86 
             5.90
        Daily Pageviews:
            2,838,531 
             1,108,213
        Avg. visit duration:
            06:38 
             06:44
        Bounce Rate:
            19.07 
             26.96
        Global Reach:
            0.0065022% 
             0.0038075%
        HypeRank:
            2,310 
             16,797
        SemRush Rank:
            858 
             1,365
        SimilarWeb Rank:
            3407 
             7949
        Total Backlinks:
            10,570 
             9,805
        Follow Links:
            n/a 
             8,907
        Nofollow Links:
            n/a 
             897
        Referring Domains:
            1,724 
             1,504
        Referring IPs:
            1,175 
             1,223
        Authority Domain Score:
            69 
             66
        Page Load Time:
            1129ms 
             926ms
        Page Speed Score Desktop:
            18 
             49
        Page Speed Score Mobile:
            100 
             95
        Organic Keywords:
            907,236 
            701,667
        Organic Traffic:
            3,309,095 
             2,135,689
        Organic Cost:
             $8,765,093.00 
             $8,530,476.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $13,604.69 
             $5,320.28
        Website Value:
            $17,121,236.37 
             $6,550,064.43