aetna.com vs. healthcare.gov
HTTP/2 Support:
            HTTPS Support:
            Daily Unique Visitors:
            320,555 
             778,715
        Monthly Visits:
            9,712,817 
             23,595,065
        PageViews per user:
            8.86 
             11.87
        Daily Pageviews:
            2,838,531 
             9,243,350
        Avg. visit duration:
            06:38 
             07:55
        Bounce Rate:
            19.07 
             38.42
        Global Reach:
            0.0065022% 
             0.0157957%
        HypeRank:
            2,310 
             4,307
        SemRush Rank:
            858 
             660
        SimilarWeb Rank:
            3407 
             1293
        Total Backlinks:
            10,570 
             1,039,849
        Follow Links:
            n/a 
             981,976
        Nofollow Links:
            n/a 
             57,872
        Referring Domains:
            1,724 
             9,752
        Referring IPs:
            1,175 
             8,389
        Authority Domain Score:
            69 
             74
        Page Load Time:
            1129ms 
             240ms
        Page Speed Score Desktop:
            18 
             70
        Page Speed Score Mobile:
            100 
             25
        Organic Keywords:
            907,236 
            814,675
        Organic Traffic:
            3,309,095 
             5,151,033
        Organic Cost:
             $8,765,093.00 
             $31,030,549.00
        Moz Domain Authority:
            n/a 
             n/a
        Moz Page Authority:
            n/a 
             n/a
        MozRank:
            n/a 
             n/a
        Daily Revenue:
            $13,604.69 
             $44,510.92
        Website Value:
            $17,121,236.37 
             $50,526,379.29