'Spongecell' trends
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Smarter Dynamic Creative by Spongecell
Spongecell was founded in 2005 by a team composed mostly of Carnegie Mellon Computer Science graduates. After launching a groundbreaking natural language web calendar in 2006, they took funding from a group led by Halo Venture Partners, including The Interpublic Group of Companies (IPG) and the Pilot Group. Spongecell Promote, launched earlier this year, has already been used in campaigns by Oprah Winfrey and Lucky Jeans.
Spongecell is a dynamic creative platform focused on making data-driven advertising simple, effective and scalable by integrating data, machine learning and automation in the creative process.
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